Casual Articles

Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself to decide which format is likely the best one to use for your next mailing.Letter Does your sales message need to come from one person by name? Does it need to be addressed to a person by name? Is privacy or confidentiality a concern? Then a sales letter inside an envelope is the way to go.Postcard Is your sales message short and simple, and designed to motivate your prospect to visit your website to hear your full pitch (and place an order)? A postcard is a good option.Self-mailer Do you need to ill

EC) 89/104 (“the Directive”) (to approximate the laws of the member states relating to trade marks).

Art (3)(1)(b) of the Directive, (as well as s3(1)(b) of the Trade Marks Act 1994) provides that trade marks devoid of distinctive character shall not be registered. An exception aris

The World Is Your Playground: A Guide To International Investing
Over the last few years, while US markets were recovering from the bursting of the dot-com bubble, the economies of India and China were booming. Compared to the Dow Jones Industrial Average’s dismal loss of 0.6% in 2005, India's BSE index gained 42.3%, the Japanese Nikkei Index gained 40.24%, and Germany's DAX 30 gained 28%. While US drivers continue to face rising oil prices that shot gasoline prices over the $3/gallon mark in many parts of the country, gas is cheaper than water in Venezuela (10 to 15 cents per gallon) sparking a boom in auto sales there. This may be very surprising news to investors in auto stocks such as Ford and GM, who watched their investments implode to barely half their value in 2005.Traditionally, financial advisors have advocated for holding 15 - 20% of one’s overall portfolio in international stocks. There seems to have been a change in this sentiment recently, with s

The recent decision by the European Court of Justice (“ECJ”) in Societ? des Produits Nestl? SA v Mars UK Ltd [2005], makes it easier for trade mark owners to satisfy the distinctive character test when applying for registration of their trade marks. The ECJ decided that the necessary distinctive character required for a trade mark registration can be acquired as a consequence of its use as part of another registered trade mark provided that an average, well-informed consumer would deem it to be distinctive of its trade origin.

Nestl? owns the UK registered trade marks, KIT KAT and HAVE A BREAK…HAVE A KIT KAT in class 30 in respect of chocolate, confectionary, candy and biscuits. In 1995, Nestl? applied to the UK Trade Marks Registry to register the phrase HAVE A BREAK as a separate trade mark in class 30 in respect of chocolate, confectionary, candy and biscuits. The mark HAVE A BREAK was accepted by the Trade Marks Registry and published for opposition purposes. The mark was opposed by Mars UK Limited on the grounds that the mark was devoid of distinctive character relying in particular on art 3(1)(b) of First Council Directive (EEC) 89/104 (“the Directive”) (to approximate the laws of the member states relating to trade marks).

Art (3)(1)(b) of the Directive, (as well as s3(1)(b) of the Trade Marks Act 1994) provides that trade marks devoid of distinctive character shall not be registered. An exception arise

Top Three Cost Effective Traffic Generating Methods
One of the most frequently asked questions in the web marketing world is how to increase site traffic? This question has bothered webmasters, website owners, web advertisers, web marketers and online business owners since the birth of web marketing. Site traffic has become a vital part of a website’s survival. This is due to the fact that the higher traffic your site receives, the higher is its chance to generate sales, be popular and be visible on the top of the search engines.You can find several resources on the entire internet world teaching you how to dramatically increase your website’s traffic. Because there are so many of them, you may have been confused by now. Well, to better simplify what those other resources are speaking of, here are the top three ways to generate not just traffic but targeted traffic to your website.Cost Effective Ways to Generate Targeted Traffic To Your

inctive character required for a trade mark registration can be acquired as a consequence of its use as part of another registered trade mark provided that an average, well-informed consumer would deem it to be distinctive of its trade origin.

Art (3)(1)(b) of the Directive, (as well as s3(1)(b) of the Trade Marks Act 1994) provides that trade marks devoid of distinctive character shall not be registered. An exception aris

Why You Should Care About Taxes In September
Taxes, taxes, taxes – who cares about taxes in September? The end of the year isn’t for another three months and I don’t have to file till April 2006. Who is even thinking of these things now? Well, you should be.Avoid Grief – Plan NowIs this you? Every year in April, are you surprised by how much you owe? Do you rush around the last week of December trying to manufacture tax deductions to offset revenues or income? You can avoid either of these problems by caring about your taxes in September. Yes, now.One of the best ways to reduce your taxes is to plan ahead. As I write this article, there are roughly three months left till the end of the 2005 fiscal year. Now is the time to sit down with a proactive tax professional, review your finances and develop a plan for manipulating them to reduce your 2005 taxes.More Money BluesIn a wicked twist of life, making more money c

ks, KIT KAT and HAVE A BREAK…HAVE A KIT KAT in class 30 in respect of chocolate, confectionary, candy and biscuits. In 1995, Nestl? applied to the UK Trade Marks Registry to register the phrase HAVE A BREAK as a separate trade mark in class 30 in respect of chocolate, confectionary, candy and biscuits. The mark HAVE A BREAK was accepted by the Trade Marks Registry and published for opposition purposes. The mark was opposed by Mars UK Limited on the grounds that the mark was devoid of distinctive character relying in particular on art 3(1)(b) of First Council Directive (EEC) 89/104 (“the Directive”) (to approximate the laws of the member states relating to trade marks).

Art (3)(1)(b) of the Directive, (as well as s3(1)(b) of the Trade Marks Act 1994) provides that trade marks devoid of distinctive character shall not be registered. An exception aris

Understanding Injury Attorneys
Do you ever wonder if the injury attorneys you see on television and billboards across the country are actually the people you speak to when you call the number posted? Most people would assume the answer is no. Certainly it depends on your prior perspective about attorneys in general. An educational guess would leave most people shaking their heads in disbelief that anyone would entertain the idea of actually calling one of these injury attorneys in the first place.Not to be naming names or making judgment where none was asked to be presented, but there is some part of the whole “injury law” that frightens the general public. Most private citizens have justifiable trepidation towards being on either end of a lawsuit. However there seems to be a demand for these particular attorneys. Advertising on television, on the cover of phone books and on billboards is an expensive means of advertising. Sho

and biscuits. The mark HAVE A BREAK was accepted by the Trade Marks Registry and published for opposition purposes. The mark was opposed by Mars UK Limited on the grounds that the mark was devoid of distinctive character relying in particular on art 3(1)(b) of First Council Directive (EEC) 89/104 (“the Directive”) (to approximate the laws of the member states relating to trade marks).

Art (3)(1)(b) of the Directive, (as well as s3(1)(b) of the Trade Marks Act 1994) provides that trade marks devoid of distinctive character shall not be registered. An exception aris

The Difference Between Networking and Marketing
Networking and marketing may be similar but they are definitely not one in the same.Networking is the art of making acquaintances and sharing information about yourself, your business or product. Its purpose is to build relationships that offer a mutual opportunity for both parties to prosper.Marketing is publicizing a service or product with the intent of closing a sale.In promoting my business, I use networking efforts far more than sales and marketing tactics mainly because it is fun and I love people. I don’t like to be face-to-face or on the phone with a pushy salesperson and I do not enjoy hard-sell printed ads that use in-your-face (blatant) methods to persuade me to buy a product. Many times these ads are boastful and make promises that I know cannot be fulfilled by the product. On the other hand, I do enjoy reading content-rich articles or listening to an online seminar o

EC) 89/104 (“the Directive”) (to approximate the laws of the member states relating to trade marks).

Art (3)(1)(b) of the Directive, (as well as s3(1)(b) of the Trade Marks Act 1994) provides that trade marks devoid of distinctive character shall not be registered. An exception arises where “…before the date of application for registration and following the use which has been made of it, the mark has acquired a distinctive character (Art 3(3))”.

As a result, the opposition was upheld and Nestle’s application for registration of the mark HAVE A BREAK was rejected. Nestle appealed to the High Court. This appeal was dismissed and Nestle appealed to the Court of Appeal. The Court of Appeal had to consider:-

 Whether the expression HAVE A BREAK was devoid of inherent distinctive character under art 3(1)(b) of the Directive rendering the expression unregistrable.

 Whether registration of HAVE A BREAK might occur only on the basis of art 3(3) of the Directive, subject to proof of distinctive character acquired through use i.e. whether the mark HAVE A BREAK had acquired distinctiveness through the use of the mark HAVE A BREAK…HAVE A KIT KAT. This meant that if the mark had acquired distinctiveness as a result of its use, then it would be registrable.

 The Court of Appeal highlighted that the application had been rejected on the ground that the phrase HAVE A BREAK was essentiall

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Certain responsibilities lie with the shipper for all LTL and TL shipments. These responsibilities apply across the board with all freight carrier companies. Proper packaging, address labeling, shipment loading and unloading, and proper shipment documents (BOL provided to you by us) are required by all carriers and are the responsibility of the shipper.

Most Internet marketers understand the fact that affiliate marketing is a great way to make money but the competition can be fierce. Affiliate niche marketing is the new trend that can make your efforts more successful.

I know that you’re excited about the products you sell online. But do you communicate that excitement to your customers? Based on the bland product pitches I see everyday in my marketing and design business the answer is clearly no.

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