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Casual Articles - Intellectual Property
15 Questions for People Who Are Considering A Partnership
Is the person you are considering the right one to be your partner? Here are some important questions to ask each other before you sign an agreement.Suggestion: It is better to answer them alone, in writing before you discuss them out loud preferably in the presence of an unbiased trained observer who can point out the subtle differences important to note.Another suggestion: After you have answered each question, go back and answer them again in
lectual Property includes patents, trademarks, service marksIs the person you are considering the right one to be your partner? Here are some important questions to ask each other before you sign an agreement.Suggestion: It is better to answer them alone, in writing before you discuss them out loud preferably in the presence of an unbiased trained observer who can point out the subtle differences important to note.Another suggestion: After you have answered each question, go back and answer them again in
Tips on Creating Your Small Business Yellow Page Ad
First, a few words about my qualifications. I was a Yellow Page consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have experience in creating ads and have advised almost 7000 companies on how to put together the most effective ones. If you have a display or in-column ad, regardless of size, color or position, I can tell you it
Intellectual Property (IP) is a valuable asset that is included in a company's "balance sheet" and provides additional valuation to a company. For early stage and small companies, IP may be the company's sole or primary asset base.First, a few words about my qualifications. I was a Yellow Page consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have experience in creating ads and have advised almost 7000 companies on how to put together the most effective ones. If you have a display or in-column ad, regardless of size, color or position, I can tell you it
Intellectual Property includes patents, trademarks, service marks,
The Nine Warning Signs that You Need a Sales Video
Corporate videos are an important sales tool that can often be overlooked in marketing budgets.We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.1. No strong corporate “look and feel”You’re in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company.So how d
ded in a company's "balance sheet" and provides additional valuation to a company. For early stage and small companies, IP may be the company's sole or primary asset base.Corporate videos are an important sales tool that can often be overlooked in marketing budgets.We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.1. No strong corporate “look and feel”You’re in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company.So how d
Intellectual Property includes patents, trademarks, service marks
Easy School Fundraising with Lipsync
Putting together a lip sync fundraiser for your school is easy and fun. All you need is a good sound system, an auditorium to use, and people willing to have a good time for a good cause.The premise is simple - participants mime the vocals of popular music while performing onstage in front of an appreciative audience. The fun comes from seeing just how wild people are willing to be to impress the crowd or win a prize.The great thing about a lip s
luation to a company. For early stage and small companies, IP may be the company's sole or primary asset base.Putting together a lip sync fundraiser for your school is easy and fun. All you need is a good sound system, an auditorium to use, and people willing to have a good time for a good cause.The premise is simple - participants mime the vocals of popular music while performing onstage in front of an appreciative audience. The fun comes from seeing just how wild people are willing to be to impress the crowd or win a prize.The great thing about a lip s
Intellectual Property includes patents, trademarks, service marks
Certification of Your Profession - A Step in Personal Branding?
Much in business -- as on the stock exchange -- moves in trends. Not forever though. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification is also an phenomenon that is supported by a trend. Certification has an extended use. Most products should be certified, which mean that they agree with a certain standard. This is a best practice in the food sector, where
may be the company's sole or primary asset base.Much in business -- as on the stock exchange -- moves in trends. Not forever though. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification is also an phenomenon that is supported by a trend. Certification has an extended use. Most products should be certified, which mean that they agree with a certain standard. This is a best practice in the food sector, where
Intellectual Property includes patents, trademarks, service marks
How to Pick Promotional Items for Your Business
There are a few basic staples of promotional items – pens, pencils, notepads – but how to pick promotional for your business that will really stand out among the rest is another matter.One of the most important things to remember when thinking about how to pick promotional items for your business is to think about your business. What services or products do you provide your customers? If you are an office supply company or anything related to office wor
lectual Property includes patents, trademarks, service marks, copyrights, and trade secrets. This value-added asset can be sold, bought and traded as a part of everyday commerce.There are a few basic staples of promotional items – pens, pencils, notepads – but how to pick promotional for your business that will really stand out among the rest is another matter.One of the most important things to remember when thinking about how to pick promotional items for your business is to think about your business. What services or products do you provide your customers? If you are an office supply company or anything related to office wor
It is important for a company to know what IP it has and how to enhance the company's IP position which, in turn, enhan
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