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  • Casual Articles - Don't Be a Phish - How to Keep Your Identity Safe From Phishers

    Transactional Web Site Owners May be Deluded
    With the burgeoning online transaction market across finance and retail sectors and based upon the premise that a competitor is just a mouse click away, the need to ensure a smooth and efficient buying experience is of paramount importance.Many early adopters of the bleeding edge web technologies reaped the rewards of being first to market and sell their products and services in a secure online environment. However, the world as we all know, is not static and with new web technologies appearing every twelve months, coupled with the inheritance of disparate technologies through merger and acquisition activities, has left many
    :
    < a href="http://www.fakebank.com">Link to Real Bank

    How it would appear:
    Link to Real Bank

    The above, based on the text link, appears to be going to the real bank, but the actual link goes to the spoofed website.

    Another way to manipulate the link is to register a domain that visually appears similar to the domain of the real company:

    Real Company website: www.financialinstitution.com

    Spoofed website: www.financia1institution.com

    Did you catch it? The L in “

    What If I Don't Have the Right Skills?
    Common sense you tell you that when you contact the management looking for a job you need to be knowledgeable about what they do there. What are their needs and wants in an employee? Are you the one that can fulfill those requirements?If you do not currently possess those skills, get them. Practically everything you could possible need to learn you can get from night schools or the Internet. You can even convince many employers to do it as on-the-job training.My friend is a career coach and I was amazed as her skills in sifting through people's career to pull out different job skills. She then re-packages a person's r
    One of the main parts of an effective identity theft protection system is to simply be aware of what information you are giving out and to whom you are giving it. This may seem obvious, but today’s technology makes it a little more difficult, especially as more and more consumers move to the internet to pay bills, apply for loans, manage accounts, etc.

    Identity theft thieves have taken the internet by storm. One of their favorite identity theft tactics is phishing. Phishers lurk the dark hallways of the internet trying to acquire your most sensitive information -- usernames, passwords, credit card numbers – by sending you emails posed as your friendly neighborhood financial institution.

    A Very Brief History of Phishing

    It has been said that phishing got its start on – shocking! – AOL. A phisher would comprise an elaborate email appearing to come from AOL itself and request that the recipient verify their password and/or billing information because something was supposedly wrong with their account. Once the phisher had the information, they would access the account and use it for nefarious purposes, typically to spam even more people with additional phishing emails.

    AOL went on the attack in 1997 to shutdown phishing activity. The Company was fairly successful, but to no avail. Phishers just moved on to bigger phish, so to speak. They began using the credit card information they received from phished AOL accounts to attack payment systems of large financial institutions.

    How Phishing Works – A Brief Primer

    There are two basic steps to a phishing scam:

    • A manipulated link
    • A phony (or “spoofed”) website

    Link Manipulation

    The victim receives an email from a financial institution claiming there’s a problem with their account and they need to log in to fix it. This email is sent out to thousands of email address at the same time. Only a few will actually have accounts with the financial institution being spoofed and only a few of those will act on the request. However, all it takes is one…

    The victim clicks on a link that leads them to a spoofed website. The link might be buried in an anchor link, such as:

    HTML Code:
    < a href="http://www.fakebank.com">Link to Real Bank

    How it would appear:
    Link to Real Bank

    The above, based on the text link, appears to be going to the real bank, but the actual link goes to the spoofed website.

    Another way to manipulate the link is to register a domain that visually appears similar to the domain of the real company:

    Real Company website: www.financialinstitution.com

    Spoofed website: www.financia1institution.com

    Did you catch it? The L in “f

    Why Not E-Books?
    Why Sell E-Books?I ran across something on the web the other day which helped me quite a bit as to how to do business on the internet. I have been trying to figure out what to sell on the internet and what really works and what I discovered from this article that I read is that the best thing to sell is information. That’s right, forget the Ebay route, or the selling of jewelry , clothing, food, vitamins, or any physical item.Too much trouble! You gotta deal with inventory, storage or warehouse space, workers, postage and handling, etc., etc. That’s just not the efficient way to do business. No, the best way to do bu
    ation -- usernames, passwords, credit card numbers – by sending you emails posed as your friendly neighborhood financial institution.

    A Very Brief History of Phishing

    It has been said that phishing got its start on – shocking! – AOL. A phisher would comprise an elaborate email appearing to come from AOL itself and request that the recipient verify their password and/or billing information because something was supposedly wrong with their account. Once the phisher had the information, they would access the account and use it for nefarious purposes, typically to spam even more people with additional phishing emails.

    AOL went on the attack in 1997 to shutdown phishing activity. The Company was fairly successful, but to no avail. Phishers just moved on to bigger phish, so to speak. They began using the credit card information they received from phished AOL accounts to attack payment systems of large financial institutions.

    How Phishing Works – A Brief Primer

    There are two basic steps to a phishing scam:

    • A manipulated link
    • A phony (or “spoofed”) website

    Link Manipulation

    The victim receives an email from a financial institution claiming there’s a problem with their account and they need to log in to fix it. This email is sent out to thousands of email address at the same time. Only a few will actually have accounts with the financial institution being spoofed and only a few of those will act on the request. However, all it takes is one…

    The victim clicks on a link that leads them to a spoofed website. The link might be buried in an anchor link, such as:

    HTML Code:
    < a href="http://www.fakebank.com">Link to Real Bank

    How it would appear:
    Link to Real Bank

    The above, based on the text link, appears to be going to the real bank, but the actual link goes to the spoofed website.

    Another way to manipulate the link is to register a domain that visually appears similar to the domain of the real company:

    Real Company website: www.financialinstitution.com

    Spoofed website: www.financia1institution.com

    Did you catch it? The L in “

    What is Data Integration?
    Data integration is a technical term used to describe the process of combining data from various applications for the purpose of sharing the data between applications and for accomplishing data analysis tasks that provide solid information which is useful for the management of a business.In technology-driven businesses such as internet-based businesses, data integration is usually very important, especially if business processes are automated. Data integration enables a business to use data generated through various sources and applications and to automate processes which has the p
    ious purposes, typically to spam even more people with additional phishing emails.

    AOL went on the attack in 1997 to shutdown phishing activity. The Company was fairly successful, but to no avail. Phishers just moved on to bigger phish, so to speak. They began using the credit card information they received from phished AOL accounts to attack payment systems of large financial institutions.

    How Phishing Works – A Brief Primer

    There are two basic steps to a phishing scam:

    • A manipulated link
    • A phony (or “spoofed”) website

    Link Manipulation

    The victim receives an email from a financial institution claiming there’s a problem with their account and they need to log in to fix it. This email is sent out to thousands of email address at the same time. Only a few will actually have accounts with the financial institution being spoofed and only a few of those will act on the request. However, all it takes is one…

    The victim clicks on a link that leads them to a spoofed website. The link might be buried in an anchor link, such as:

    HTML Code:
    < a href="http://www.fakebank.com">Link to Real Bank

    How it would appear:
    Link to Real Bank

    The above, based on the text link, appears to be going to the real bank, but the actual link goes to the spoofed website.

    Another way to manipulate the link is to register a domain that visually appears similar to the domain of the real company:

    Real Company website: www.financialinstitution.com

    Spoofed website: www.financia1institution.com

    Did you catch it? The L in “

    B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing Efforts Are Paying Off
    Your boss wants to see evidence that the money and resources invested in the company's business-to-business marketing activities are really paying off. You start to sweat.Relax. It is surprisingly easy to prove that B2B marketing is contributing to your company's bottom line. Here's how.Show the relationship between your marketing and your revenueStart by looking for sales and revenue that can be linked to marketing activities. Simply compare lists of new customers or invoices to companies or prospects in your marketing database and look for matches. You don't have to find every sale that resulted from yo
    website

    Link Manipulation

    The victim receives an email from a financial institution claiming there’s a problem with their account and they need to log in to fix it. This email is sent out to thousands of email address at the same time. Only a few will actually have accounts with the financial institution being spoofed and only a few of those will act on the request. However, all it takes is one…

    The victim clicks on a link that leads them to a spoofed website. The link might be buried in an anchor link, such as:

    HTML Code:
    < a href="http://www.fakebank.com">Link to Real Bank

    How it would appear:
    Link to Real Bank

    The above, based on the text link, appears to be going to the real bank, but the actual link goes to the spoofed website.

    Another way to manipulate the link is to register a domain that visually appears similar to the domain of the real company:

    Real Company website: www.financialinstitution.com

    Spoofed website: www.financia1institution.com

    Did you catch it? The L in “

    Link Exchange
    A Link exchange is a great way to market your website in a very cost effective manner! You want to generate more hits to your website but need a good source? For one thing you can create a link exchange with other website owners to generate these hits. Why? For one thing, doing this will allow potential customers who may not otherwise find you site to browse through it! Here's a little information.You can create on your website, a "Link to Us" page where other website owners can link their site to yours. Why allow that? Well, its quite simple. By allowing them to link to you, you can link your site to theirs. This wi
    :
    < a href="http://www.fakebank.com">Link to Real Bank

    How it would appear:
    Link to Real Bank

    The above, based on the text link, appears to be going to the real bank, but the actual link goes to the spoofed website.

    Another way to manipulate the link is to register a domain that visually appears similar to the domain of the real company:

    Real Company website: www.financialinstitution.com

    Spoofed website: www.financia1institution.com

    Did you catch it? The L in “financial” has been replaced with a 1. The casual observer, already concerned about their account, may not notice the difference. They click on the link and now they’re in a world of hurt because they just went to a…

    Spoofed Website

    The website they end up at has been developed to look exactly like the real one. The identity theft victim logins in with their username and password and simply gets some kind of error message, something like, “The Site is Down for Maintenance” or “Cannot Connect to Server. Please Try Again Later.” The website logs the account information, forwards it to the identity thief and he or she is off to Bermuda on your dime.

    Obviously, this scam can be much more elaborate than what is detail above, but that’s phishing in a nutshell.

    How to Protect Your Identity from Phishers

    Tip #1: The easiest way to protect yourself from this scam is to ignore them. Trust me, if there’s something wrong with your account, your bank or credit card company will contact you by phone.

    If you think that the email you received could be valid, do not use the links in the email to follow up. Open a new browser window and manually type in the website address. Better yet – CALL them from the phone number on your statement or the back of your credit card. Never use the phone number in the email.

    Tip #2: Be on the look out for identifiers in the email. Do they refer to you by name? Did they include a partial account number? Such information might indicate that the email is real. However, always err on the side of caution. Identity thieves may have found out your name or partial account number by some other means and are trying to catch you off guard. Don’t let it happen.

    Tip #3: Use your spam filter. A good spam filter should catch most phishing attempts. Should.

    Awareness = Protection

    As with all identity theft topics, keeping your eyes wide and your brain active is your best defense against phishing scams. Pay attention to what you’re reading and what links you’re clicking. Quickly scan your email before clicking on anything. If something catches your eye, give it a second glance. If it seems out of place, hit delete. It’s as sim

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