I was a Yellow Page consultant for 25 years before I started my own web-based business with my wife. I even wrote an insider’s book about my experiences during that quarter-century. One of stories in the book had to do with competition. A large local waterbed company used to run an expensive television campaign every Friday to promote their multiple locations. When I went to visit with my own waterbed account, he laughed when I asked if those commercials scared him. I was somewhat surprised at his reaction until he explained that his business actually shot up every weekend. People would go in the phone book looking for the other guy’s address and end up calling him, thinking that they were the ones on TV. Of course he instructed his people to tell the callers that they were the TV waterbed firm and then they came in droves. When the competitor finally began cutting back the ads, my account became upset because he knew that sales would trail off.

So, do you get the message? You can profit from other business’s advertising. The same is true for any media, including the Internet. Because this is a limited article, let me highlight just some of the ways you can benefit from the competition:

• It increases public awareness of your service or product (like my example).
• It allows you to see other aspects of your business that might be profitable.
• You can learn about new industry trends you didn’t know existed.
• You get to compare others current pricing and marketing schemes.
• It will make you better at what you do, by making you work harder just to keep up.
• Y
  10 Tips To Keep Your Cleaning Staff Motivated
  In any cleaning operation the cleaning supervisor or company owner is probably the most important person who can motivate cleaning crews to take pride in their work. But how one can motivate, instruct, communicate and lead the cleaning staff?In every job that I have had from cleaning floors to managing teams across the nation – I have used motivation to drive high performance and results from my teams and myself. Motivating and leading is what I love to do.Often time cleaning company owner face the problems keeping his supervisors and cleaning crew member
  you why and how competition could actually increase your business.

  I was a Yellow Page consultant for 25 years before I started my own web-based business with my wife. I even wrote an insider’s book about my experiences during that quarter-century. One of stories in the book had to do with competition. A large local waterbed company used to run an expensive television campaign every Friday to promote their multiple locations. When I went to visit with my own waterbed account, he laughed when I asked if those commercials scared him. I was somewhat surprised at his reaction until he explained that his business actually shot up every weekend. People would go in the phone book looking for the other guy’s address and end up calling him, thinking that they were the ones on TV. Of course he instructed his people to tell the callers that they were the TV waterbed firm and then they came in droves. When the competitor finally began cutting back the ads, my account became upset because he knew that sales would trail off.

  So, do you get the message? You can profit from other business’s advertising. The same is true for any media, including the Internet. Because this is a limited article, let me highlight just some of the ways you can benefit from the competition:

  • It increases public awareness of your service or product (like my example).
  • It allows you to see other aspects of your business that might be profitable.
  • You can learn about new industry trends you didn’t know existed.
  • You get to compare others current pricing and marketing schemes.
  • It will make you better at what you do, by making you work harder just to keep up.
  • Sustainable Marketing - 9 Ways To Save Costs And Have Sustainable Marketing (Third of 3 Articles)
    Remember in two previous articles we talked about sustainable marketing and 4 ways your stationery was killing the environment? And by the way costing you more money too!In the most recent article we talked about the way stationery is printed affects the environment. Now I want to talk about how you can market more sustainably and save money at the same time! Hurrah! What Can You Do For Marketing Sustainability? There are a number of routes to sustainability success. These include the following: Using PDF for brochures, report
    ns. When I went to visit with my own waterbed account, he laughed when I asked if those commercials scared him. I was somewhat surprised at his reaction until he explained that his business actually shot up every weekend. People would go in the phone book looking for the other guy’s address and end up calling him, thinking that they were the ones on TV. Of course he instructed his people to tell the callers that they were the TV waterbed firm and then they came in droves. When the competitor finally began cutting back the ads, my account became upset because he knew that sales would trail off.

    So, do you get the message? You can profit from other business’s advertising. The same is true for any media, including the Internet. Because this is a limited article, let me highlight just some of the ways you can benefit from the competition:

    • It increases public awareness of your service or product (like my example).
    • It allows you to see other aspects of your business that might be profitable.
    • You can learn about new industry trends you didn’t know existed.
    • You get to compare others current pricing and marketing schemes.
    • It will make you better at what you do, by making you work harder just to keep up.
    • Attendance and Punctuality Cost Companies Big Money
      If you have ever simply watched people at work you will find that many often come in late or miss work entirely for days on end. We may be able to draw a connection in our reasoning that says all these people showing up 10 minutes late can add up to lots of lost revenue for the company. The problem is how to control attendance issues and still treat everyone fairly?A CCH study on unexcused absenteeism indicates that 83% of employers feel that unexcused absenteeism will continue to rise. The problem is that absenteeism costs have been growing which now range around $
      waterbed firm and then they came in droves. When the competitor finally began cutting back the ads, my account became upset because he knew that sales would trail off.

      So, do you get the message? You can profit from other business’s advertising. The same is true for any media, including the Internet. Because this is a limited article, let me highlight just some of the ways you can benefit from the competition:

      • It increases public awareness of your service or product (like my example).
      • It allows you to see other aspects of your business that might be profitable.
      • You can learn about new industry trends you didn’t know existed.
      • You get to compare others current pricing and marketing schemes.
      • It will make you better at what you do, by making you work harder just to keep up.
      • Selling Your Business - What Would Sam Zell Do?
        If you were thinking of making an investment it might be a good idea to watch how Warren Buffet does it. If you are going to sell your business, maybe you should emulate Sam Zell, multibillionaire founder of Equity Residential (EQR). He is selling his company in one of the largest private equity deals ever.Sam agreed to take an initial offer from Blackrock Private Equity at $48 per share with a break-up fee of $500 million. EQR has 292.13 million shares outstanding, resulting in a total bid of $14.02 billion. This is where most privately held business owners stop. T
        > It increases public awareness of your service or product (like my example).
      • It allows you to see other aspects of your business that might be profitable.
      • You can learn about new industry trends you didn’t know existed.
      • You get to compare others current pricing and marketing schemes.
      • It will make you better at what you do, by making you work harder just to keep up.
      • You also won’t be as complacent and it forces you to be make needed changes.
      • It gives you an opportunity to buy them out or have them partner with you.
      • It gives the customer choices and you can see who is doing the best job of selling.
      • If it’s a profitable industry, there is always room for one more business.

      Therefore, you should never fear competitors. After all, you are one yourself. Do all the other guys fear you, or do they shrug their collective shoulders and go about their daily business? I doubt that they have time to worry about you when they have customers to service.

      Here’s another example. When Home Depot came into a small rural town, the local Ace Hardware store saw no reduction in customers. The reasons were many: local loyalties, the Ace was easier to park and find things, they ran frequent sales, they had a better location, and they offered free popcorn. That’s right, the owner told me that their customers loved the fresh popcorn at the entryway and you could smell it in the parking lot. And that was something the Home Depot didn’t offer. That small difference helped them maintain their customer base. That and far more personal attention. They knew almost every customer by name in that tiny town of 13,000.

      So that’s one way to compete with the big boys. When I sold the Yellow Pages, I once told another fearful customer, how would you like to be the only ad in the heading? They immediately replied that it would be terrific. I had to bring them back to the real world and explain how the small listing would be overlooked entirely. The heading would be buried by the surrounding headings and his ad, regardless of si