Tags |
|
|
Links |
|
|
Casual Articles - Developing an Identity Statement that Truly Tells Others Who You Are
Security technology is only a part of an overall security plan. If you own a small business or a home-based business, or if you've been tasked with implementing security at your organization, developing a comprehensive security plan should be a very important part of your overall security strategy. Get the information you need to get started on the right track! In the computer/internet security game, the best move is one of Prevention! Prevention! Prevention! With that in mind, here are th
Jack’s Toy Shoppe specializes in unique and one-of-a-kind toys for all ages. All toys are custom designed and personally hand built by Jack and his team of toy designers. Toys can be delivered anywhere within Canada or the United States.
Memorability – “unique and one-of-a-kind toys”
Purposeful – “unique”, “custom designed” “personally hand built”
Identifies the quality – “all toys are custom designed and personally hand built”
Explains who is served – “Canada and the United States” “toys for all ages”
Who cares – for those in Jack’s target market they have heard enough to be intrigued to ask more questions
Your identity statement will be a continual work in progress. Don’t expect to get it right the first time you wr
Here is a funny story. An event coming up next weekend that will benefit a local charity. This event, like other special events, is a revenue stream for nonprofit organizations and requires corporate sponsorships. A big car dealer was contacted and asked for his consideration. After a call or two and a package sent, his reply was, "I just can't get excited about your cause." Can you imagine? His reason for not sponsoring was about his lack of enthusiasm for the cause. Yet, if he had a giving plan in
Simply put, your identity statement does precisely that; conveys to others what exactly your identity is. Your business name is a start to your identity, but is it really telling others exactly what you do? Your identity statement should not leave any questions in the mind of the person hearing it as to who you are and what you do.
There are five qualities to a good Identity Statement: it is memorable; it is purposeful; it identifies the quality of the service or product; it explains who is served and how; and, it answers the question “Who Cares?” In order to develop an effective statement make sure your statement contains all five of these qualities and to top it off, it should be no more than 3 or 4 sentences in length. Sometimes it is hard to be clear and concise within those constraints. Here are a few ideas to get you started:
Memorability
If you identify yourself as simply a car salesman who will really care? You are one of thousands of other car salesmen, so what is it that sets you apart? What could you say that will set you apart and want others to do business with you?
Purposeful
An identity statement needs to stay on task – it is meant solely to get others interested in hearing more. Now is not the time to go on and on about why you are better than your competition. Instead sum it up in a two or three word phrase that contains a colorful and catchy verb. Keep the other party interested and wanting to hear more. Rather than telling them exactly what you do, give them a hook; a reason to ask more.
Identifies the Quality
What is it the single most identifiable quality that makes your product or service stand out from others offering the exact same product or service? Would you rather deal with an auto mechanic or an award winning auto mechanic?
Explains Who is Served
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s perspective because after all they are the ones we want to becoming interested in hearing more of what we have to say.
Let’s look at an example of a good identity statement taken from “The Ultimate Guide to Creating a Thriving Business”:
Jack’s Toy Shoppe specializes in unique and one-of-a-kind toys for all ages. All toys are custom designed and personally hand built by Jack and his team of toy designers. Toys can be delivered anywhere within Canada or the United States.
Memorability – “unique and one-of-a-kind toys”
Purposeful – “unique”, “custom designed” “personally hand built”
Identifies the quality – “all toys are custom designed and personally hand built”
Explains who is served – “Canada and the United States” “toys for all ages”
Who cares – for those in Jack’s target market they have heard enough to be intrigued to ask more questions
Your identity statement will be a continual work in progress. Don’t expect to get it right the first time you wri
The first impression is an important impression as it sets the tone of future relationship. Especially in a business, a negative first impression can cause you loss in financial terms. Reception desks furniture plays an important part in creating this very important first impression. If you love a classic or traditional look for your interiors then classic reception desks should appeal to you. Ken Rand offers a range of stylish classic reception desks that are available in innovative designs along
There are five qualities to a good Identity Statement: it is memorable; it is purposeful; it identifies the quality of the service or product; it explains who is served and how; and, it answers the question “Who Cares?” In order to develop an effective statement make sure your statement contains all five of these qualities and to top it off, it should be no more than 3 or 4 sentences in length. Sometimes it is hard to be clear and concise within those constraints. Here are a few ideas to get you started:
Memorability
If you identify yourself as simply a car salesman who will really care? You are one of thousands of other car salesmen, so what is it that sets you apart? What could you say that will set you apart and want others to do business with you?
Purposeful
An identity statement needs to stay on task – it is meant solely to get others interested in hearing more. Now is not the time to go on and on about why you are better than your competition. Instead sum it up in a two or three word phrase that contains a colorful and catchy verb. Keep the other party interested and wanting to hear more. Rather than telling them exactly what you do, give them a hook; a reason to ask more.
Identifies the Quality
What is it the single most identifiable quality that makes your product or service stand out from others offering the exact same product or service? Would you rather deal with an auto mechanic or an award winning auto mechanic?
Explains Who is Served
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s perspective because after all they are the ones we want to becoming interested in hearing more of what we have to say.
Let’s look at an example of a good identity statement taken from “The Ultimate Guide to Creating a Thriving Business”:
Jack’s Toy Shoppe specializes in unique and one-of-a-kind toys for all ages. All toys are custom designed and personally hand built by Jack and his team of toy designers. Toys can be delivered anywhere within Canada or the United States.
Memorability – “unique and one-of-a-kind toys”
Purposeful – “unique”, “custom designed” “personally hand built”
Identifies the quality – “all toys are custom designed and personally hand built”
Explains who is served – “Canada and the United States” “toys for all ages”
Who cares – for those in Jack’s target market they have heard enough to be intrigued to ask more questions
Your identity statement will be a continual work in progress. Don’t expect to get it right the first time you wr
Whether you already own a window cleaning company or you are looking at starting your own window cleaning business. One of the first things you need to get squared away in your head is that you are a ‘window cleaner’ and in the window ‘cleaning’ business, NOT a window washer in the window washing business. You may think that the distinction is silly, but I guarantee you it is important.While some people may think that “Wallys Window Washing” is a cute name, many people associate window washer
Purposeful
An identity statement needs to stay on task – it is meant solely to get others interested in hearing more. Now is not the time to go on and on about why you are better than your competition. Instead sum it up in a two or three word phrase that contains a colorful and catchy verb. Keep the other party interested and wanting to hear more. Rather than telling them exactly what you do, give them a hook; a reason to ask more.
Identifies the Quality
What is it the single most identifiable quality that makes your product or service stand out from others offering the exact same product or service? Would you rather deal with an auto mechanic or an award winning auto mechanic?
Explains Who is Served
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s perspective because after all they are the ones we want to becoming interested in hearing more of what we have to say.
Let’s look at an example of a good identity statement taken from “The Ultimate Guide to Creating a Thriving Business”:
Jack’s Toy Shoppe specializes in unique and one-of-a-kind toys for all ages. All toys are custom designed and personally hand built by Jack and his team of toy designers. Toys can be delivered anywhere within Canada or the United States.
Memorability – “unique and one-of-a-kind toys”
Purposeful – “unique”, “custom designed” “personally hand built”
Identifies the quality – “all toys are custom designed and personally hand built”
Explains who is served – “Canada and the United States” “toys for all ages”
Who cares – for those in Jack’s target market they have heard enough to be intrigued to ask more questions
Your identity statement will be a continual work in progress. Don’t expect to get it right the first time you wr
If you decide you’d like to reduce your tax burden, protect your assets, simplify your company operations or enter into cross border business transactions for example, and you’re interested in whether an offshore company structure could help with any or all of the above, chances are it could.There are many ways you can use an offshore company, many benefits you can derive from the use of one and many locations in which you can set one up…so how can you decide whether such a structure is appli
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s perspective because after all they are the ones we want to becoming interested in hearing more of what we have to say.
Let’s look at an example of a good identity statement taken from “The Ultimate Guide to Creating a Thriving Business”:
Jack’s Toy Shoppe specializes in unique and one-of-a-kind toys for all ages. All toys are custom designed and personally hand built by Jack and his team of toy designers. Toys can be delivered anywhere within Canada or the United States.
Memorability – “unique and one-of-a-kind toys”
Purposeful – “unique”, “custom designed” “personally hand built”
Identifies the quality – “all toys are custom designed and personally hand built”
Explains who is served – “Canada and the United States” “toys for all ages”
Who cares – for those in Jack’s target market they have heard enough to be intrigued to ask more questions
Your identity statement will be a continual work in progress. Don’t expect to get it right the first time you wr
The Client: New Deal Playing Card Company “Making the best of the hand you are dealt.”Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural curvature of the hand. The woman had come across a magazine article about another client of mine whose new product was receiving some widespread media exposure. “Can you do the same
Jack’s Toy Shoppe specializes in unique and one-of-a-kind toys for all ages. All toys are custom designed and personally hand built by Jack and his team of toy designers. Toys can be delivered anywhere within Canada or the United States.
Memorability – “unique and one-of-a-kind toys”
Purposeful – “unique”, “custom designed” “personally hand built”
Identifies the quality – “all toys are custom designed and personally hand built”
Explains who is served – “Canada and the United States” “toys for all ages”
Who cares – for those in Jack’s target market they have heard enough to be intrigued to ask more questions
Your identity statement will be a continual work in progress. Don’t expect to get it right the first time you write it out. Remember that a good identity statement has the flexibility to grow as your business grows and thrives.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/1265/casualarticles-Developing-an-Identity-Statement-that-Truly-Tells-Others-Who-You-Are.html">Developing an Identity Statement that Truly Tells Others Who You Are</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/1265/casualarticles-Developing-an-Identity-Statement-that-Truly-Tells-Others-Who-You-Are.html]Developing an Identity Statement that Truly Tells Others Who You Are[/url]
Related Articles:
Hiring - Communicating in the Age of Interaction
Valuation of Consulting Firms - A Blended Approach
Asset And Sales Finance Can Aid Business Development
Bookmark it:
|