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    My new-grad correspondent, Emily, wrote to ask me about company research. I always tell job-seekers to research the companies they are approaching. It’s ESSENTIAL. I don’t think that there is any better or clearer differentiator between average candidates and outstanding ones, than the level of understanding of the company’s business that each candida
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    the level of understanding of the company’s business that each candidate brings.

    Let me be more specific. Here are ten things you should find out about a company BEFORE you go on a job interview (and in the best case, before you compose a written overture to the company):

    1) what their business is - not at the level that you can spout it

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