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    Is Podcasting a Viable Medium?
    Today’s Myatt on Mondays question comes from a Chief Marketing Officer of a professional services firm who asks: “Is Podcasting a Viable Medium?” I have answered questions like this each time a new medium comes to market. Over the years I’ve commented on fax machines, infomercials, e-mail, e-mercials, CD-ROM’s and DVD’s, Internet Yellow Pages (IYP), Instant Messaging (IM), Webinars, Blogging, and now in this post, Podcasting…I’ll start by defining podcasting for those not familiar with the term. Podcasting was created by former MTV VJ Adam Curry. The term (meant to rhyme with broadcasting) describes the technology used to push audio content from websites to end-u
    th insurance -- roughly five million in Texas alone. Government programs such as Medicare and Medicaid try to take up the slack by providing health insurance for the poor, disabled and elderly.

    This data supports a similar study completed by the Kaiser Family Foundation. In the foundation's 2005 Annual Employer Health Benefits Survey, it was reported that the percentage of businesses offering health insurance to their workers has declined steadily over the last five years, as the cost of providing

    Abbreviated Campaigns in Regional Marketing
    So often we watch businesses launch marketing campaigns and often they fail to achieve the desired results because they do not take into consideration the many aspects of the region; but this is not have to happen. In fact if businesses will concentrate on abbreviated marketing campaigns on a regional basis they may find that in a 5 to 10 city region that they can go and spend one week in each city and custom tailor their marketing program to hit the nail of the head every single time.So often what businesses do is they try to cookie cutter their marketing campaigns from one state to another and this often causes failure. We have all heard that all politics is l
    The U.S. Government Accountability Office recently reported that fewer employers in Dallas, Houston, throughout Texas and the rest of the U.S. are offering health benefits. This is mostly because many new small employers have chosen not to pay for group health insurance due to rising costs and administrative headaches.

    The study reported an eight-percentage point drop in the share of small employers that offered benefits to individuals from 2001 to 2006, from 68% to 60%. It also that reported that many employers who offer health benefits now insist that their employees pay a higher share of the costs.

    In addition, the GAO said that some employers are now offering consumer-directed health plans. These plans trade lower premiums for significantly higher deductibles. Or some employers are offering mini-medical plans that provide more limited coverage at lower premiums.

    "While the share of large employers offering health benefits remained fairly constant between 2001 and 2006 at about 98 percent, the share of small employers -- with 3-199 employees -- offering them dropped from 68 percent to 60 percent," said the GAO in its recent report.

    "Health policy experts from one organization interviewed said that this decline is likely due to new employers choosing not to offer coverage rather than existing employers dropping coverage," the GAO added.

    "Some of these recent changes to health benefits may particularly affect low-wage workers who are less able to afford higher out-of-pocket costs, and less healthy workers who use more health services," added the GAO, which compiled and wrote the report at Congress' request.

    Unfortunately, employees who lose coverage are probably those least likely to be able to bargain for it, the GAO found. "Survey data indicate that from 2001 through 2005, eligibility for health coverage and the extent to which workers are covered have both declined most among low-wage workers".

    Currently, approximately 47 million Americans carry no health insurance -- roughly five million in Texas alone. Government programs such as Medicare and Medicaid try to take up the slack by providing health insurance for the poor, disabled and elderly.

    This data supports a similar study completed by the Kaiser Family Foundation. In the foundation's 2005 Annual Employer Health Benefits Survey, it was reported that the percentage of businesses offering health insurance to their workers has declined steadily over the last five years, as the cost of providing

    Advice On Advantages And Disadvantages Of Guerilla Marketing
    We’ll start with the good stuff:• Guerilla marketing is cheap. At the high end, you may end up investing a few hundred dollars in promotional items or a major, centralized piece that you can build a number of different campaigns around. At the low end, it’s free -- and you can’t beat free!• In addition to growing your business, guerilla marketing involves networking, both with your customers and with other businesses. In the process of executing and maintaining your campaign, you will make a lot of new friends and allies.• Guerilla marketing is specifically tailored to meet the needs of small businesses, whereas traditional advertising ve
    many employers who offer health benefits now insist that their employees pay a higher share of the costs.

    In addition, the GAO said that some employers are now offering consumer-directed health plans. These plans trade lower premiums for significantly higher deductibles. Or some employers are offering mini-medical plans that provide more limited coverage at lower premiums.

    "While the share of large employers offering health benefits remained fairly constant between 2001 and 2006 at about 98 percent, the share of small employers -- with 3-199 employees -- offering them dropped from 68 percent to 60 percent," said the GAO in its recent report.

    "Health policy experts from one organization interviewed said that this decline is likely due to new employers choosing not to offer coverage rather than existing employers dropping coverage," the GAO added.

    "Some of these recent changes to health benefits may particularly affect low-wage workers who are less able to afford higher out-of-pocket costs, and less healthy workers who use more health services," added the GAO, which compiled and wrote the report at Congress' request.

    Unfortunately, employees who lose coverage are probably those least likely to be able to bargain for it, the GAO found. "Survey data indicate that from 2001 through 2005, eligibility for health coverage and the extent to which workers are covered have both declined most among low-wage workers".

    Currently, approximately 47 million Americans carry no health insurance -- roughly five million in Texas alone. Government programs such as Medicare and Medicaid try to take up the slack by providing health insurance for the poor, disabled and elderly.

    This data supports a similar study completed by the Kaiser Family Foundation. In the foundation's 2005 Annual Employer Health Benefits Survey, it was reported that the percentage of businesses offering health insurance to their workers has declined steadily over the last five years, as the cost of providing

    8 Ways To Develop Confidence In New Situations
    Do you enjoy one-on-one networking, however, the thought of walking into room full of people you don't know horrifies you? You're not alone. Yes, even a social butterfly, President of the Social Committee in High School and avid networker knows how you feel. Here are some of my tricks. And they have all worked!~A great way to network at a conference is to volunteer at the registration desk. Why? You get to say hello to everyone who registers in your line and everyone who registers gets to see you behind the registration table. At the event, you'll feel more comfortable talking with people because you've "met" them already. And if those aren't enough benefits, pe
    percent, the share of small employers -- with 3-199 employees -- offering them dropped from 68 percent to 60 percent," said the GAO in its recent report.

    "Health policy experts from one organization interviewed said that this decline is likely due to new employers choosing not to offer coverage rather than existing employers dropping coverage," the GAO added.

    "Some of these recent changes to health benefits may particularly affect low-wage workers who are less able to afford higher out-of-pocket costs, and less healthy workers who use more health services," added the GAO, which compiled and wrote the report at Congress' request.

    Unfortunately, employees who lose coverage are probably those least likely to be able to bargain for it, the GAO found. "Survey data indicate that from 2001 through 2005, eligibility for health coverage and the extent to which workers are covered have both declined most among low-wage workers".

    Currently, approximately 47 million Americans carry no health insurance -- roughly five million in Texas alone. Government programs such as Medicare and Medicaid try to take up the slack by providing health insurance for the poor, disabled and elderly.

    This data supports a similar study completed by the Kaiser Family Foundation. In the foundation's 2005 Annual Employer Health Benefits Survey, it was reported that the percentage of businesses offering health insurance to their workers has declined steadily over the last five years, as the cost of providing

    Cutting Printing Costs On Business Cards, Part I
    Printing can cost a fortune. This article will show you how you can cut some of those costs.So the problem to consider is this: how do you make your business card interesting while still keeping your costs down?The obvious method, of course, is to shop around. Chain copy stores, as convenient as they are, tend to use machines that are specialized for printing on lower-weight paper, and that are designed to print in lower print volumes. The toner cartridge for a laser copier will usually cost something like $90 in stores (lower at wholesale costs), and will print about 5,000 sheets. This means that the printing costs remain fairly consistent, even over
    cket costs, and less healthy workers who use more health services," added the GAO, which compiled and wrote the report at Congress' request.

    Unfortunately, employees who lose coverage are probably those least likely to be able to bargain for it, the GAO found. "Survey data indicate that from 2001 through 2005, eligibility for health coverage and the extent to which workers are covered have both declined most among low-wage workers".

    Currently, approximately 47 million Americans carry no health insurance -- roughly five million in Texas alone. Government programs such as Medicare and Medicaid try to take up the slack by providing health insurance for the poor, disabled and elderly.

    This data supports a similar study completed by the Kaiser Family Foundation. In the foundation's 2005 Annual Employer Health Benefits Survey, it was reported that the percentage of businesses offering health insurance to their workers has declined steadily over the last five years, as the cost of providing

    Affiliates and Charitable Contributions
    Mention online charitable contributions and listen to cautions and protests of the doubtful! How can affiliates become involved in ethical online contributions, to further both their business and the fundraising of charities?Some charities will pay affiliate commissions for the contributors they send them. Some merchants will also pay a small percentage of sales to a particular charity. When the commission paid is equal to or less than the costs of alternative methods of fundraising, the charity is a bonafide one, and there is a logical link between the niche of the affiliate’s website and the purpose of the charity, why not consider it?Consider the cos
    th insurance -- roughly five million in Texas alone. Government programs such as Medicare and Medicaid try to take up the slack by providing health insurance for the poor, disabled and elderly.

    This data supports a similar study completed by the Kaiser Family Foundation. In the foundation's 2005 Annual Employer Health Benefits Survey, it was reported that the percentage of businesses offering health insurance to their workers has declined steadily over the last five years, as the cost of providing coverage continues to outpace inflation and wage growth.

    The Kaiser survey found that 20% of employers who still offer health insurance to individual workers now provide a high-deductible health plan option. And it was reported that large firms -- those with 5,000 or more workers -- are a lot more likely than smaller firms to offer a high-deductible plan option, with 33% offering one in 2005. The survey defined high-deductible health

    plans as those with at least a $1,000 deductible for single coverage or at least a $2,000 deductible for family coverage.

    Despite the growing availability of high-deductible health plans, relatively few workers are enrolled in these sorts of consumer-driven arrangements. The survey estimates that in 2007 about 2.3% of non-federal covered workers, or 1.6 million people, are enrolled in high-deductible health plans with a health reimbursement arrangement (HRA), and about 1.2%, or 810,000 people, are enrolled in plans that are eligible for use with a health savings account (HSA).

    Other highlights from the Kaiser 2005 survey include:

    * Firms that do not offer health benefits to their workers -- the overwhelming majority were small firms -- were most likely to cite cost as a key factor.

    * Type of insurance. In 2005, Preferred Provider (PPO) plans were more common than ever, with 61% of all employees with health coverage enrolling in a PPO.

    * Future plans. Looking toward the future, more than 40% of large firms (200 or more workers) offering health benefits said they were “very likely" to ask employees to pay more in premiums the next year, while just 15% of smaller firms said they planned to do so.

    * Utilization and disease management. About eight in 10 covered workers (81%) were in a health plan that used case management for high-cost claims. Among workers in these plans, virtually all (99%) were in a plan that provided management for diabetes. Large majorities were also in plans that provided management for a

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