uld use. Front end marketing should be 25%. That’s use postcards, letters, flyers and emotional type ads to generate business. You should be getting 25% of your business from “Critical Mass.” That’s by working your clients to offer more services and products to on annual review. Each of the following Ten Insurance leads-Annuity leads Marketing Tips is based on a highly effective - but often overlooked marketing tactic. How many are you using? How many have you overlooked?

Tip 1: Insulate yourself against the impact of change by increasing the number of Insurance products and services you offer... and by using a variety of different marketing methods. For instance, you can use a postcard mailing to Senior Citizens from age 62 to 78 and income over $40,000. Every three weeks you would drip on them with another postcard. Also, you could do a quarterly newsletter. I like our “World Smallest Newsletter” on a over sized postcard. Only a small portion of your total business will be affected if the sales of one product or marketing spoke on your marketing wheel declines or the response to one marketing method drops.

Tip 2: Insurance Clients are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you. Here’s the ratio of marketing you should use. Front end marketing should be 25%. That’s use postcards, letters, flyers and emotional type ads to generate business. You should be getting 25% of your business from “Critical Mass.” That’s by working your clients to offer more services and products to on annual review. A

r of Insurance products and services you offer... and by using a variety of different marketing methods. For instance, you can use a postcard mailing to Senior Citizens from age 62 to 78 and income over $40,000. Every three weeks you would drip on them with another postcard. Also, you could do a quarterly newsletter. I like our “World Smallest Newsletter” on a over sized postcard. Only a small portion of your total business will be affected if the sales of one product or marketing spoke on your marketing wheel declines or the response to one marketing method drops.

Tip 2: Insurance Clients are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you. Here’s the ratio of marketing you should use. Front end marketing should be 25%. That’s use postcards, letters, flyers and emotional type ads to generate business. You should be getting 25% of your business from “Critical Mass.” That’s by working your clients to offer more services and products to on annual review.

you could do a quarterly newsletter. I like our “World Smallest Newsletter” on a over sized postcard. Only a small portion of your total business will be affected if the sales of one product or marketing spoke on your marketing wheel declines or the response to one marketing method drops.

Tip 2: Insurance Clients are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you. Here’s the ratio of marketing you should use. Front end marketing should be 25%. That’s use postcards, letters, flyers and emotional type ads to generate business. You should be getting 25% of your business from “Critical Mass.” That’s by working your clients to offer more services and products to on annual review.

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Tip 2: Insurance Clients are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you. Here’s the ratio of marketing you should use. Front end marketing should be 25%. That’s use postcards, letters, flyers and emotional type ads to generate business. You should be getting 25% of your business from “Critical Mass.” That’s by working your clients to offer more services and products to on annual review.

uld use. Front end marketing should be 25%. That’s use postcards, letters, flyers and emotional type ads to generate business. You should be getting 25% of your business from “Critical Mass.” That’s by working your clients to offer more services and products to on annual review. Another 50% should come from using a systematic process of getting your clients to have their friends calling you. We go in depth on systems you can use to have a bundle of referrals.

Tip 3: Avoid making any claim that sounds exaggerated... even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level. Use third party articles to help make your claims hit home.

Tip 4: Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent"... even if 20 percent is the accurate number.

Tip 5: Set up a Insurance leads-Annuity leads automatic mailing system that you can use weekly that will keep you in a steady flow of leads. We have developed a brand new “Ultimate Postcard System” that you can use that will do all your postcard mailings that will only take about 15 minutes a week. Thing of your business as a wagon wheel with spokes and the hub is the base. If you only have two spokes and one breaks your in trou