Casual Articles - Insurance

The 'Scoop' on Dog Professionals' Websites
Everyone understands how common the Internet has become to the average person's life. We go to the web to look for everything: information, pictures, music, companionship, products and services. In many cases, people's first impression of a business comes from the appearance of their website. We know this, and have taken the appropriate steps: we built our website, we got it up there, we put pictures of all our dogs on it...so why is it that so many Dog Professionals' websites fail to bring in the kind of business leads we expect?Two reasons: amateurism and datedness. These

not remembered at all. If you don’t put a stake in the ground, if you can’t say why you do what you do, if you aren’t clear about what sets you apart from all the others, then you aren’t remembered.

How can you change all that? It’s simple…but not easy. You need to start by defining your purpose. You need to be clear as to why you do what you do. It’s not so

Planning for Every Emergency
Accidents happen! But even minor mishaps can be major catastrophes for small business owners. Every year, thousands of companies are unprepared for the interruption caused by a minor fire, flood, and burglary or computer meltdown.According to a recent NFIB National Small Business Poll, man-made disasters affect 10% of small businesses, whereas natural disasters have impacted more than 30% of all small businesses in the USA . Creating, and implementing a Business Continuity Plan will ensure your business survives any disaster; man-made or natural.While the details of the plan will vary from business

Ever wonder why you don't get more referrals? Ever wonder why, when money wasn’t the issue, a prospect didn’t buy from you? It may be because of your message. (or lack of one!)

Often I’ll ask an agent why someone should do business with them. Their answer often goes something like this:

“I have good products/services, competitive pricing, and give good customer service.”

That’s a good answer, but if I went down the street to your competitor and asked them the same question, what do you think their answer would be? “Same answer.”

You see, it’s a “vanilla” answer. It really doesn’t say anything. In fact, I doubt whether a prospect would even consider doing with you without those benefits being present. It’s like saying, “We’re honest.” As opposed to what??? It’s expected.

Just take a look in the Yellow Pages under “Insurance”. What you’ll find is a collection of ads which state the obvious or dubious: In business for 27 years, we carry Auto, Home, Disability, Business, Honest, blah, blah, blah… Vanilla. Do those ads generate calls? You bet. Are the calls from serious buyers? Are they calling just to shop price? (after all, what else is left after a vanilla statement?) Are they the kind of client you’re looking for? Do you KNOW who you’re looking for? Do you know who your ideal client is? Do you know why they would want to do business with you?

My experience has shown that if you’re not known for something, then you’re not remembered at all. If you don’t put a stake in the ground, if you can’t say why you do what you do, if you aren’t clear about what sets you apart from all the others, then you aren’t remembered.

How can you change all that? It’s simple…but not easy. You need to start by defining your purpose. You need to be clear as to why you do what you do. It’s not so m

Tips for Developing a Great Web Site: Putting Your Best Foot Forward on the Web
These days, anyone who wants to start an Internet business can download a template and fill in their information. However, are these cookie cutter web sites really the image you want to present to your potential customers? Using a template can cut costs, but it can also make you look unimaginative and unprofessional.Templates can have coding errors that make your web site work incorrectly, the graphics can be inappropriate for your business, and the layout may not be the best one to promote your products and services. So how do you get a great web site? Follow these basic tips for setting up a web site a

tomer service.”

That’s a good answer, but if I went down the street to your competitor and asked them the same question, what do you think their answer would be? “Same answer.”

How can you change all that? It’s simple…but not easy. You need to start by defining your purpose. You need to be clear as to why you do what you do. It’s not so

I Would Like to Start a Truck Wash Business
If you are in the trucking industry or a truck driver you may want to consider starting a truck wash business. Starting a truck wash business is not easy and getting the permits will be difficult. If you live in an area where there is a drought consideration or a shortage of water it may become more difficult than you think to start a truck wash that you have been dreaming of.However there is equipment that you can purchase, which will help you reclaim most of the water that you use so that you can use it again and in doing so you will be able to prove that you can save water and this may help you get the

ike saying, “We’re honest.” As opposed to what??? It’s expected.

How can you change all that? It’s simple…but not easy. You need to start by defining your purpose. You need to be clear as to why you do what you do. It’s not so

Thoughts on Web Design For an Online Think Tank
How can an Online Think Tank deploy a strategy through proper website design in order to foster collaboration and diversity of members? Is it really possible to have a website that can do all that? Well, why not employ the Think Tank itself to come up with an adequate design?Perhaps what is needed is a place for academics, scientists, engineers to come together and discuss things? Later it could add something like this as a place for Artists, Contractors, and Entrepreneurs. Thus, simulating an Online Geological Society, with links to those who can answer questions (like Yahoo Answers) for instance.Th

rious buyers? Are they calling just to shop price? (after all, what else is left after a vanilla statement?) Are they the kind of client you’re looking for? Do you KNOW who you’re looking for? Do you know who your ideal client is? Do you know why they would want to do business with you?

How can you change all that? It’s simple…but not easy. You need to start by defining your purpose. You need to be clear as to why you do what you do. It’s not so

The Top 5 Secrets to Managing Your Credit Cards-So They Won't Manage You
You’ve probably never heard of Frank X. McNamara, but he revolutionized the way you shop on a daily basis.One evening in 1949, McNamara—head of the Hamilton Credit Corporation in New York City—was dining out with two business associates. Their topic of discussion: one of McNamara’s clients, who was defaulting on a loan because he had shared his gasoline and department-store credit cards with some friends in need. Unfortunately, the friends didn’t have the money to pay back what they had borrowed, so the good samaritan was now facing his own financial demise.As the meal ended, McNamara reached for his

How can you change all that? It’s simple…but not easy. You need to start by defining your purpose. You need to be clear as to why you do what you do. It’s not so much the mechanics of it all, but rather the meaning behind it. An inappropriate purpose statement would be, “I help people protect their assets by offering a wide range of insurance products.” The statement is dull, mechanical and has no energy behind it. It doesn’t offer you a reason to get up in the morning, nor does it attract anyone. A more meaningful statement of purpose might be something like, “I help people build a secure financial future.” Better, but not very dynamic. How about, “I help my clients painlessly avoid financial surprises.” This last statement may not be the best statement of purpose for you, but it DOES have several aspects which make it a great purpose. For one, it’s a bit provocative – it causes someone to ask about it. Another aspect of it is that it addresses the “Why” of what you do, rather than the “What”. Finally, it’s stated in a way which certainly sets you apart from “vanilla” competitors. You get remembered.

A great exercise to help you appreciate what sets you apart from others is to ask five people who know you (not family!) for five things about you that make you a great agent. You’ll be amazed at the answers you’ll get. You‘ll hear things you always knew, you’ll hear things that you knew but didn’t think that anyone else recognized, and you’ll hear some wonderful things about yourself that you weren’t even aware of. These traits and skills make up the core of what sets you apart. By incorporating who you are with

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Ebay is the perfect Business for anyone. If you are reading this Article you have Just about all you need to run an EBay Business (Access to the Internet). The only other item you may need is a Digital camera. There are no star-up Costs and you can be in Profit the first week often the first few days.

Have you talked about your home theater? Everybody talks about screen resolutions on HDTV sets, people tend to forget about the other important part of the high-def experience: 5.1-channel surround sound.

Okay, so the title suggests I have the solution for your money issues. I have some suggestions. You have the solution. You know yourself better than anyone. You know your downfalls and where your brilliance lies.

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