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Casual Articles - Florida Insurance Market - A Must Read For Anyone In Florida
As we are all aware, getting to know the customer and understanding their needs is not a quick and easy process. Customers possess a hierarchy of needs which have to be uncovered gradually. This is why we need a new type of salesperson for a new type of customer.So what does this new breed of salesperson look like? For a start he or she has progressed from the more traditional, ‘lone ranger’ approach of selling to a more team-based consultative style. Our research shows that a consultative salesperson needs to fulfil three basic roles, that of Business Consultant, Long Term Ally and Strategic Orchestrator.By combining all three roles salespeople a
The press and hapless radio talk show hosts who have no clue on what the industry is all about have demonized the insurance companies. The industry has suddenly been characterized as racketeers and thugs. Agents have become uncaring moneygrubbers who are making excess profits on the backs of the citizenry.
Since my experience in the industry is now spanning 4 decades
So you have finally finished your e-commerce web site, hired the best web publisher, added all the bells and whistles, outstanding graphics, and great merchandise. Now, how does your prospective customer pay you for your products? Clearly, it is necessary for your site to accept, and process credit card payments, in real time. Failure to do so, would result in a failing enterprise.Before you can begin the application process, there are several standards that all credit card processors have set. Follow this checklist and you will save yourself a significant amount of time, and aggravation.1) The checkout, and transaction pages must be secure. T
The citizenry of Florida have been fed this load of crap because it makes them feel good. No one has really explained what an assessment really is and will happen if the Governor’s “BET” goes bad and we have more than one cataclysmic hurricane.
If this were to happen “EVERY” property policyholder (renter, homeowner or commercial policy holder ) will have to pay a huge assessment, which will be added on to next years premium. In other words if this was to occur you would not get your insurance for the next year until you paid THAT YEAR’S premium PLUS assessment.
HOW MUCH?
How bad? The assessment will be based on the amount of money that will be paid out from the hurricanes. One study conducted by Towers Perrin estimates the assessment to pay off bonds to bail out the state could range from $1,700 to $14,000 per policy. Floridians in return get an average saving of $265 on their 2007 property insurance rates, again only a feel good post election pacifier.
THE EVIL INSURANCE EMPIRE
The press and hapless radio talk show hosts who have no clue on what the industry is all about have demonized the insurance companies. The industry has suddenly been characterized as racketeers and thugs. Agents have become uncaring moneygrubbers who are making excess profits on the backs of the citizenry.
Since my experience in the industry is now spanning 4 decades
Publishing an electronic newsletter (e-zine) is one of the most cost-effective ways to market your business. To achieve the best results, it’s important to continue growing your subscriber list. Here’s a round-up of methods you can use to increase your database and ultimately, your profits.1. Put a “Subscribe Here” link on EVERY PAGE of your Web site. Your e-zine shouldn’t be a well-kept secret; make it easy to subscribe.2. Offer a bonus for signing up. A special report, e-book, coupon, discount or other special offer provides great incentive.3. List your privacy policy on your Web site and in your welcome message to subscribers. Ensure tha
The citizenry of Florida have been fed this load of crap because it makes them feel good. No one has really explained what an assessment really is and will happen if the Governor’s “BET” goes bad and we have more than one cataclysmic hurricane.
If this were to happen “EVERY” property policyholder (renter, homeowner or commercial policy holder ) will have to pay a huge assessment, which will be added on to next years premium. In other words if this was to occur you would not get your insurance for the next year until you paid THAT YEAR’S premium PLUS assessment.
HOW MUCH?
How bad? The assessment will be based on the amount of money that will be paid out from the hurricanes. One study conducted by Towers Perrin estimates the assessment to pay off bonds to bail out the state could range from $1,700 to $14,000 per policy. Floridians in return get an average saving of $265 on their 2007 property insurance rates, again only a feel good post election pacifier.
THE EVIL INSURANCE EMPIRE
The press and hapless radio talk show hosts who have no clue on what the industry is all about have demonized the insurance companies. The industry has suddenly been characterized as racketeers and thugs. Agents have become uncaring moneygrubbers who are making excess profits on the backs of the citizenry.
Since my experience in the industry is now spanning 4 decades
Whether renting or buying, investing in audience response technology can get a little pricey, especially if you're planning on outfitting a large group of people. For a one-off event, renting will most likely be the most cost-effective solution, but there are many situations where you might consider purchasing a system. Here are some circumstances to consider:Frequency of Events - How often will you use the system? Once a year? Once a month? The more interactive meetings you expect, the more attractive purchasing your own audience response system becomes.Size of Audience - Are you using 20 wireless keypads for exe
If this were to happen “EVERY” property policyholder (renter, homeowner or commercial policy holder ) will have to pay a huge assessment, which will be added on to next years premium. In other words if this was to occur you would not get your insurance for the next year until you paid THAT YEAR’S premium PLUS assessment.
HOW MUCH?
How bad? The assessment will be based on the amount of money that will be paid out from the hurricanes. One study conducted by Towers Perrin estimates the assessment to pay off bonds to bail out the state could range from $1,700 to $14,000 per policy. Floridians in return get an average saving of $265 on their 2007 property insurance rates, again only a feel good post election pacifier.
THE EVIL INSURANCE EMPIRE
The press and hapless radio talk show hosts who have no clue on what the industry is all about have demonized the insurance companies. The industry has suddenly been characterized as racketeers and thugs. Agents have become uncaring moneygrubbers who are making excess profits on the backs of the citizenry.
Since my experience in the industry is now spanning 4 decades
Copyright 2006 Marketing On The Playground (TM)Do you ever watch animal programs on TV? There’s one in particular I watch on Sunday mornings. I always learn so many things but this last week was different. The animals made such a connection with how we market.The show was focused around Pets Ahoy! at SeaWorld in Orlando, FL. It is a hilarious show with a menagerie of animals all working (playing) together. While listening to the producer talk about the program and animals, you could tell there was a lot of hard work that went into getting the show where it is today and continuing to keep it fresh. By the way, that’s definitely something importa
THE EVIL INSURANCE EMPIRE
The press and hapless radio talk show hosts who have no clue on what the industry is all about have demonized the insurance companies. The industry has suddenly been characterized as racketeers and thugs. Agents have become uncaring moneygrubbers who are making excess profits on the backs of the citizenry.
Since my experience in the industry is now spanning 4 decades
When you're ready to start your own business - whether you plan to start a home based business, retail store, service based business, online shopping site or otherwise - the first step often involves writing a business plan. Without a business plan, you won't know how to get started, or how to grow and maintain your new business.A business plan is a simple roadmap. It's a plan which tells you what you're going to do, when, and how. The business plan also helps you clarify the type of business you intend to start, who your customers will be, and what your products or services will be too.If you plan to try and get funding for your new business from
The press and hapless radio talk show hosts who have no clue on what the industry is all about have demonized the insurance companies. The industry has suddenly been characterized as racketeers and thugs. Agents have become uncaring moneygrubbers who are making excess profits on the backs of the citizenry.
Since my experience in the industry is now spanning 4 decades as I remember this rhetoric is nothing new. In the late 70’s and through out the 1980’s the regulators were beating their drums and legislating limit on how much money a carrier could make and had even mandated a repayment of premium that was “over charged”.
It seems that companies were fortifying their reserve requirement and investing profits in such evil endeavors such as building, office complexes, hospitals, to build the value of there entity. In addition many of theses stock and mutual companies were “giving” back in the forms of dividends. I even remember hearing the same talk show hosts complain about the insurance rates then. Yea we are old.
HISTORY – AUGUST 24, 1992
At this time I was working for a property/casualty company who had a net value of $6,000,000,000. It was a very calm hurricane season and yes, Florida insurance companies were defending their rates that, incidentally, at that time were among the lowest in the United States. We got word that “Andrew” was coming. “Andrew” starts with an “A” our first storm of the season in August? The rest as they say was history. I was extremely proud of the company I worked for, they fulfilled their promise and paid out well over $4,000,000,000 rumor was the company was selling building to pay claims. And why were they able to do that because they were allowed to charge an actuarially “sound” rate and fulfilled their promise. For those who don’t remember here is a short excerpt from Wikipedia:
Andrew produced a 17 ft (5.2 m) storm surge near the landfall point in Florida.
Andrew was responsib
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