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Casual Articles - If This 'Hot Head' Can Do It - What Can You Do?
Talk! Talk! Talk! We are in a business where talk reigns supreme, and the boldest talkers are always at center stage. Claims run rampant about everything from ad responses - to phenomenal product results - to bodacious income projections.Sometimes this talk sways the uninitiated, and if they fail to see
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course
Strong leaders understand that to successfully lead others they must first be able to successfully lead their own lives. Being the leader of your life takes the following: self-awareness, humility, maturity, self-confidence, and objectivity. It also takes the ability to receive criticism from others and acce
If you are in business for yourself, you must constantly be on the lookout for hot marketing and great examples of well written sales copy.
Today, it happened.
In Calgary where I live there is a shameful shortage of well written marketing material. Business owners scared of actually doing something that gets results - and a minuscule number of people who actually understand the direct response business (sad for a city of a million people! - but also a good opportunity for helping them learn).
Imagine my surprise when I opened the perfect direct mail envelope (white #10 - return address without a name - looks very much like personal mail)... and it came from a furnace company!
Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :
If you're looking to grow your business, then a BLOG is a great tool to add to your tool chest. In this article we will discuss BLOG basics and how you can use them in your business.1. What's a BLOG?What's a BLOG you ask? Well, let me tell you. According to Wikipedia.com:A blog (short for
Imagine my surprise when I opened the perfect direct mail envelope (white #10 - return address without a name - looks very much like personal mail)... and it came from a furnace company!
Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course
"Never neglect details. When everyone's mind is dulled or distracted the leader must be doubly vigilant." – Colin PowellAs with any endeavor, one does not excel over the competition without attention to detail. When it comes to making a career move, being "okay" just won't cut it. Middle of the pack, and
Imagine my surprise when I opened the perfect direct mail envelope (white #10 - return address without a name - looks very much like personal mail)... and it came from a furnace company!
Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course
Here are a few tips for traveling with golf gear since there is no better time than a vacation to hit the links. Fertilizers used on many golf courses can trigger explosive trace-detection equipment. Before flying, be sure to clean off clubs. Also remember to pack clubs in a travel bag and consider leaving it
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course
Why is it important that your team enjoy their work? If ALL of the members of your team enjoyed their work, your team could achieve tremendous results for your organization! And, imagine the impact on your own personal job satisfaction from your team achieving amazing results...see how it's all connected?
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50% of the bookings as signed contracts - 13 sales - the average furnace would bring in (I would guess) $1,000 profit.
If my math is correct - $13,000 profit on a mailing that cost $1,500 MAX... and the results will not be final for a few more days... AND... if they do it right they will send out the exact same letter to the same list and will see approx 50% response of the first mailing.
Then they do it again - and again - until it no longer makes them a profit.
Based on their initial response - I would expect them to get 25 furnace installs (or more) - at $1k each = $25,000 from a mailing that costs them $4,000 in the end.
How many times would you invest $4,000 to see a return of $25,000?
As many as possible I would hope.
So if this works for a furnace company - it WILL work for you. No excuses will be accepted.
And if it *will* work for your company - what's holding you back?
Get writing t
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