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Casual Articles - Attracting and Keeping the Right Graduates
Recently we helped a small business owner re-write his marketing and business plans. The owner was grateful for the new copy, but expressed a concern that he may have issues writing copy for marketing materials later in the year. He said,"It is so hard to start from scratch writing a marketing document when you have a blank piece of paper staring you in the face." We understood completely and wanted to leave him with a tool that could help him create "branded copy" quickly. We came up with a "content blocks" tool to help him locate chunks of content to "plug and play" into all types of sales / marketing documents. Checking back with the owner, he has used the Contents Blocks document in several ways including sharing it with his webmaster to get the correct "branding" to the homepage. Here are the topics we included in the Content Blocks document. Take time to write abo
Girls, girls, girls! Where does their clothing, accessory, hair products, and shoe madness ever end? Oh, and let's not forget about all those nail products. That's the last thing we'd want to do. After all, as we know, women cannot survive without their primping and cosmetic rituals. The nails are about as important as the hair. This is a given! If you don't believe me, just take a look at the next female that passes by. I have to admit that I thank God each day that we men don't have to worry about these redundant grooming issues. As for all the females out there, they seem to like them just fine.I live with three girls. The youngest of these three is seven years old. Go ahead and take a stab at how many nail products she already has. It's a bit ridiculous. The last lime I checked, she had over a dozen nail polishes. Now, I realize what you're currently thinking. Well, why in the heck did I let h
I often wonder how many organisations, including professional practices, really do a full opportunity costing of this annual exercise and then evaluate the ROI? Many of you reading this invest a great deal of time and effort into the whole exercise, take on the quota of graduates you have set and starting them. How does your organisation moni
Company Logo Design? Brand Identity? Are they really important? Yes, they are!A corporate identity or brand identity is the visual, emotional and cultural representation of an organization and its mission. It is the public image of the company that strongly identifies it and depicts the message about its business and the services it caters. In an increasingly competitive marketplace it is essential to have a unique identity to stand out and succeed. The base to a company's brand identity is its corporate logo, which often might consist of a logomark and the company slogan accompanying the company name. A proper combination of these elements can create a masterpiece logo, which in turn can offer a powerful impact on the company’s brand establishment strategy.Developing a brand identity for your organization involves great deal of time and resources. Identity is a vital asset that must
I often wonder how many organisations, including professional practices, really do a full opportunity costing of this annual exercise and then evaluate the ROI? Many of you reading this invest a great deal of time and effort into the whole exercise, take on the quota of graduates you have set and starting them. How does your organisation mon
I think it true to say that industrial advertising, the sort that fills the pages of the thousands of technical and semi-technical magazines, is the most neglected of all advertising types. You only have to flick through the pages of publications like Bulk Handling International, or Building Services & Environmental Engineer, for instance, to see that advertisers are nowhere near as clever with their promotional work as are their counterparts at the consumer end of things.This is no reflection on the professionalism of the magazines mentioned. They can only publish the material they receive. What it is a reflection of, however, is the belief held by many industrial advertisers that cleverness and creativity in advertising are luxuries to be indulged in only by those soft mass-media advertisers with all their millions to throw away on fripperies. Many of them also hold the view that advertising is
I often wonder how many organisations, including professional practices, really do a full opportunity costing of this annual exercise and then evaluate the ROI? Many of you reading this invest a great deal of time and effort into the whole exercise, take on the quota of graduates you have set and starting them. How does your organisation mon
Here are a few of the perils of Internet job searching: e-mail harvesters, affiliate hunters, identity thieves, money launderers, crooks looking for mules, and traffickers in stolen goods.And these are just some of the scams I've come across this year.There are thousands of these job scams online; that's the bad new. The good news is that there are thousands of legitimate jobs online too. The art is in distinguishing between the two -- and yes, it is an art -- and yes, it is possible. But it takes some work.I own an online job service, so I see online jobs every day of the year, and I see a definite trend. The scammers are getting better at scamming.First I'll explain the "tricks" of e-mail harvesters. They sit at their expensive computers and make up non-existent jobs. They are highly creative and write job descriptions that could fool a mother with sixth sense; then they pos
I often wonder how many organisations, including professional practices, really do a full opportunity costing of this annual exercise and then evaluate the ROI? Many of you reading this invest a great deal of time and effort into the whole exercise, take on the quota of graduates you have set and starting them. How does your organisation mon
Promotional gifts can make your business one that rises from average to stellar in almost no time at all. The generosity of a business is a key factor in driving further business toward you and your company, and gifts that have your company name and logo on them will drive even more people to you as your name becomes imprinted in their minds. Promotional pens are some of the best ways to get the idea out that your company is one that means business.Promotional pens are easy to distribute, relatively cheap, and spread far and wide in the regular course of things, spreading your name far and wide with them. You will be amazed at the number of calls you get that start out with something like “Well, I found this pen.” Let your company’s name spread like ink with quality metal pens that display your company’s quality philosophies as well as your practicality in sending something useful out into the
A major challenge with a graduate recruitment process is the “market” variable of the law of supply and demand. We all know that the number of people emerging from “universities” with “degrees” is increasing for a variety of reasons. Without getting into any politically incorrect hot water, I would suggest that you know that not all 2.2 degrees are equal!! (or similar principles.) One thing I discovered many years ago when recruiting was that there were certain establishments which I preferred to get people from. The more challenging variable for you is what is happening amongst the g
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