n perception. You think that a "Desert Maker" has to have better deserts than a "home brand". And... you think that the more expensive food, has to taste twice as good.

You can tell me that it's not true - but... the proof is in the pudding (literally) - there have been numerous studies performed, which all come to the same conclusion - the

As always - Saving Money is Making Money (in a round-about kind of way). So... this is how you can save a small fortune on your Grocery Bill!

I always remember, when I was studying for my Science degree, a "true-life" story about a Food Company. It always goes through my head when I'm in the ice-cream aisle of the Supermarket.

The Company (which shall remain nameless), specialised in making deserts - everything from cheesecake, to chocolate moose, to ice-cream cakes. Their most popular line, being a boysenberry cheesecake (why, I don't know - I'd rather have choccie cake myself).

They would make the cheesecake, and then package it in two different boxes.

One in their own box - a smart box, with their logo plastered on every corner - and pop a $6.95 price tag on it. The other - a Supermarket homebrand box - also a smart looking box, but with the supermarkets logo plastered on every corner - on this box they would pop a $4.95 price tag on it.

So... Two cheesecakes - identical in way, shape & form. Two boxes - very similar in design. Two logos - both completely different. Two price tags - very different. Which one do you think did better?

You guessed it - the Desert-makers box would outdo the Supermarket homebrand, by about 2 to 1 - even though consumers were paying a premium for it.

Why?? Well - I guess it has something to do with human perception. You think that a "Desert Maker" has to have better deserts than a "home brand". And... you think that the more expensive food, has to taste twice as good.

You can tell me that it's not true - but... the proof is in the pudding (literally) - there have been numerous studies performed, which all come to the same conclusion - the h

any (which shall remain nameless), specialised in making deserts - everything from cheesecake, to chocolate moose, to ice-cream cakes. Their most popular line, being a boysenberry cheesecake (why, I don't know - I'd rather have choccie cake myself).

They would make the cheesecake, and then package it in two different boxes.

One in their own box - a smart box, with their logo plastered on every corner - and pop a $6.95 price tag on it. The other - a Supermarket homebrand box - also a smart looking box, but with the supermarkets logo plastered on every corner - on this box they would pop a $4.95 price tag on it.

So... Two cheesecakes - identical in way, shape & form. Two boxes - very similar in design. Two logos - both completely different. Two price tags - very different. Which one do you think did better?

You guessed it - the Desert-makers box would outdo the Supermarket homebrand, by about 2 to 1 - even though consumers were paying a premium for it.

Why?? Well - I guess it has something to do with human perception. You think that a "Desert Maker" has to have better deserts than a "home brand". And... you think that the more expensive food, has to taste twice as good.

You can tell me that it's not true - but... the proof is in the pudding (literally) - there have been numerous studies performed, which all come to the same conclusion - the

own box - a smart box, with their logo plastered on every corner - and pop a $6.95 price tag on it. The other - a Supermarket homebrand box - also a smart looking box, but with the supermarkets logo plastered on every corner - on this box they would pop a $4.95 price tag on it.

So... Two cheesecakes - identical in way, shape & form. Two boxes - very similar in design. Two logos - both completely different. Two price tags - very different. Which one do you think did better?

You guessed it - the Desert-makers box would outdo the Supermarket homebrand, by about 2 to 1 - even though consumers were paying a premium for it.

Why?? Well - I guess it has something to do with human perception. You think that a "Desert Maker" has to have better deserts than a "home brand". And... you think that the more expensive food, has to taste twice as good.

You can tell me that it's not true - but... the proof is in the pudding (literally) - there have been numerous studies performed, which all come to the same conclusion - the

xes - very similar in design. Two logos - both completely different. Two price tags - very different. Which one do you think did better?

You guessed it - the Desert-makers box would outdo the Supermarket homebrand, by about 2 to 1 - even though consumers were paying a premium for it.

Why?? Well - I guess it has something to do with human perception. You think that a "Desert Maker" has to have better deserts than a "home brand". And... you think that the more expensive food, has to taste twice as good.

You can tell me that it's not true - but... the proof is in the pudding (literally) - there have been numerous studies performed, which all come to the same conclusion - the

n perception. You think that a "Desert Maker" has to have better deserts than a "home brand". And... you think that the more expensive food, has to taste twice as good.

You can tell me that it's not true - but... the proof is in the pudding (literally) - there have been numerous studies performed, which all come to the same conclusion - the human mind is "fooled" very easily - especially so it seems, when it comes to something we are placing in our mouths!

Let me tell you some things about Homebrands - - They are generally never made by the Supermarket (you have to remember - they are in the business of providing food, not making food). - They are not "seconds" (many people imagine that the food has been scraped off the floor, after the machines have been turned off for the day). - They are not made with "cheaper ingredients". Generally the homebrand, and logo-brand products are identical (as it costs the Company more money to make them differently). - You will find that the homebrands use the popular Food Companies to make their products (the easiest way to find out is to check the manufacturing address on the label). They don't use brands that nobody likes, because they want the consumers to become "homebrand" permanent users (after all - if a consumer likes a particular homebrand, they have to visit that supermarket, rather than a competing one).

Now... in knowing that - you can easily save $15 - $20 off each grocery bill by purchasing primarily homebrands (that is $1000 per year) - and even more if you are buying homebrand products that are on special.

Another tip - be a "specials" shopper. Have a list of core items that you go through on a weekly basis (milk, bread etc.), and buy thes