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    In a recent news report by the Washington Post, it was reported that the average 401(k) account has 42% invested in their own company's stock; while three out of four employees have more than 50% of their 401(k) invested in their employers stock. These statistics are amazing when you consider the Enron scandal that happened just a few years ago when Enron employees watched helplessly as their shares took unrecoverable losses. You would think Americans would have learned a lesson from this tragedy; apparently not.

    Many public traded companies offer their own stock as an option choice in their 401(k) plan. To entice employees to participate in becoming share holders, some even offer stock price discounts or employer matching on company stock purchases. The general consensus among financial advisors is that investors should treat investing in their employer's stock like any other investment. Thorough research should be done before investing your retirement dollars in your company's plan. If your company offers discount purchases or matching contributions, this should be an included fact

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    in their employers stock. These statistics are amazing when you consider the Enron scandal that happened just a few years ago when Enron employees watched helplessly as their shares took unrecoverable losses. You would think Americans would have learned a lesson from this tragedy; apparently not.

    Many public traded companies offer their own stock as an option choice in their 401(k) plan. To entice employees to participate in becoming share holders, some even offer stock price discounts or employer matching on company stock purchases. The general consensus among financial advisors is that investors should treat investing in their employer's stock like any other investment. Thorough research should be done before investing your retirement dollars in your company's plan. If your company offers discount purchases or matching contributions, this should be an included fac

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    ink Americans would have learned a lesson from this tragedy; apparently not.

    Many public traded companies offer their own stock as an option choice in their 401(k) plan. To entice employees to participate in becoming share holders, some even offer stock price discounts or employer matching on company stock purchases. The general consensus among financial advisors is that investors should treat investing in their employer's stock like any other investment. Thorough research should be done before investing your retirement dollars in your company's plan. If your company offers discount purchases or matching contributions, this should be an included fac

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    g share holders, some even offer stock price discounts or employer matching on company stock purchases. The general consensus among financial advisors is that investors should treat investing in their employer's stock like any other investment. Thorough research should be done before investing your retirement dollars in your company's plan. If your company offers discount purchases or matching contributions, this should be an included fac
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    e any other investment. Thorough research should be done before investing your retirement dollars in your company's plan. If your company offers discount purchases or matching contributions, this should be an included factor of your evaluation.

    Once an individual has decided to add some of their company's stock to their portfolio, it is recommended that they have no more than 10% - 15% of their portfolio held in their company's stock. Financial Wealth Strategist, Tony Bass, warns employees not to invest too heavily into their company's stock. "Lessons learned from the Enron and WorldCom scandal should have taught employees that investing in their company's stock can be dangerous. If your company goes out of business, it would be awful for you to lose both your job and your retirement savings".

    What causes so many employees to disproportionately invest their retirement savings into their employer's stock?

    Experts agree that the root cause to employees having so much of their portfolio invested in their company's stock stem from several reasons including:

    1.

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