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Casual Articles - Plan for a Hot Career
Keep Your Bookkeeper's Interest
The typical life cycle of a bookkeeper’s clientele is rather simple. A bookkeeper just setting up shop on their own will take any clients they can get in order to get started. At this stage, any income is good income. As time goes by and referrals grow, a bookkeeper who’s good at what he does will have more and more clients knocking on the door. There’s a limit to how much any one person can do, and most bookkeepers are one-person shops. As the workload increases, which it will for good bookkeepers, earlier clients may be discarded if they don’t meet the new standards, as the bookkeeper looks for clients who are 1) profitable, 2) eas
d to change jobs numerous times throughout our career — sometimes jumpThe typical life cycle of a bookkeeper’s clientele is rather simple. A bookkeeper just setting up shop on their own will take any clients they can get in order to get started. At this stage, any income is good income. As time goes by and referrals grow, a bookkeeper who’s good at what he does will have more and more clients knocking on the door. There’s a limit to how much any one person can do, and most bookkeepers are one-person shops. As the workload increases, which it will for good bookkeepers, earlier clients may be discarded if they don’t meet the new standards, as the bookkeeper looks for clients who are 1) profitable, 2) eas
Fashion Design Degrees Create a Pattern for Success
Abbey Swisher didn't necessarily want to become a fashion designer or consider fashion design degrees to be her forte in college until she was studying interior design and took an elective in fashion. "I just started to sew, and kept sewing and sewing," she recalls. "I'd come into class with outfits I had made, and people would be like, 'Abbey, why don't you become a fashion designer?'"She took the hint, switched majors from interior design, and began taking fashion design courses at Virginia Marti College of Art and Design (Lakewood, OH). Now, with classes like tailoring, fashion illustration, and business law, Abbey's learni
In the old days, workers were likely to stay with one company their whole lives, and “career development” typically meant promotion up a single ladder.Abbey Swisher didn't necessarily want to become a fashion designer or consider fashion design degrees to be her forte in college until she was studying interior design and took an elective in fashion. "I just started to sew, and kept sewing and sewing," she recalls. "I'd come into class with outfits I had made, and people would be like, 'Abbey, why don't you become a fashion designer?'"She took the hint, switched majors from interior design, and began taking fashion design courses at Virginia Marti College of Art and Design (Lakewood, OH). Now, with classes like tailoring, fashion illustration, and business law, Abbey's learni
Today, things have changed. Jobs change rapidly — many of the jobs people hold today did not exist 20 years ago — and we tend to change jobs numerous times throughout our career — sometimes jumpi
12 Ways To Avoid Direct Mail Rigor Mortis
It’s just as easy to succeed as to fail in direct mail, so here are a few simple guidelines of what not to do. You’ll probably still find lots of other mistakes to make on your own — but at least you won’t have to make these:1. Not knowing your audience - every ad should be to a specific targeted group that you research until you know it intimately. Aim for your readers' personal hot spots, in a writing style and level they're comfortable with. Learn how they feel and act, and what they like and dislike. Then, craft your style and content specifically to your readership.2. Mailing to the wrong list - this is probably th
ole lives, and “career development” typically meant promotion up a single ladder.It’s just as easy to succeed as to fail in direct mail, so here are a few simple guidelines of what not to do. You’ll probably still find lots of other mistakes to make on your own — but at least you won’t have to make these:1. Not knowing your audience - every ad should be to a specific targeted group that you research until you know it intimately. Aim for your readers' personal hot spots, in a writing style and level they're comfortable with. Learn how they feel and act, and what they like and dislike. Then, craft your style and content specifically to your readership.2. Mailing to the wrong list - this is probably th
Today, things have changed. Jobs change rapidly — many of the jobs people hold today did not exist 20 years ago — and we tend to change jobs numerous times throughout our career — sometimes jump
Radio Advertising: A Long History Of Excellence
For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint, though, do you realize the value of radio advertising? While many say that your marketing dollars should be split into various categories, you will find that this is an excellence place to start. What does radio advertising have to offer you?Consider first the amount of people that are on the radio at any given moment. In the morning, as people get dressed for work or school, the radio is on. When they get into th
le ladder.For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint, though, do you realize the value of radio advertising? While many say that your marketing dollars should be split into various categories, you will find that this is an excellence place to start. What does radio advertising have to offer you?Consider first the amount of people that are on the radio at any given moment. In the morning, as people get dressed for work or school, the radio is on. When they get into th
Today, things have changed. Jobs change rapidly — many of the jobs people hold today did not exist 20 years ago — and we tend to change jobs numerous times throughout our career — sometimes jump
Essential Office Equipment for a Home Business
You’ve come up with a name for your business, and you’ve laid out a business plan. Now, its time to put together your home office. Many people just starting out spend too much money on their office equipment. A good home office is not only cost effective, it’s space saving.The first piece of office equipment you will need, no matter what home business you may be establishing, is a desk. Yard sales or second hand stores can offer you a great product for a low price. It may not be the best on the market, but you can invest in the high end office furniture when you hit it big and have the money to waste. Starting out you ne
y of the jobs people hold today did not exist 20 years ago — and we tend to change jobs numerous times throughout our career — sometimes jumpYou’ve come up with a name for your business, and you’ve laid out a business plan. Now, its time to put together your home office. Many people just starting out spend too much money on their office equipment. A good home office is not only cost effective, it’s space saving.The first piece of office equipment you will need, no matter what home business you may be establishing, is a desk. Yard sales or second hand stores can offer you a great product for a low price. It may not be the best on the market, but you can invest in the high end office furniture when you hit it big and have the money to waste. Starting out you ne
Do's and Don'ts of Successful Interviewing
Having spent a good number of years within the Staffing Industry, I have come to understand and believe in certain concepts and principles that relate directly to a Successfull Interview. These hold true, irrespective of the Industry, Role, Level of position and Interviewer.Here they are:Get there on Time - actually a couple of minutes before time. Not too early since you might appear to be desperate and definitely not late. Hopefully I do not have to say why. Obviously you are disrespecting the Interviewer's time by strolling in late. In case you are stuck in traffic, please call and apologize. On meeting with the inte
d to change jobs numerous times throughout our career — sometimes jumping from ladder to ladder and sometimes starting up a new ladder. These changes make it imperative that today’s workers be highly flexible and open to different options and opportunities. Just as jobs evolve, we have to evolve to keep our skills current.Having spent a good number of years within the Staffing Industry, I have come to understand and believe in certain concepts and principles that relate directly to a Successfull Interview. These hold true, irrespective of the Industry, Role, Level of position and Interviewer.Here they are:Get there on Time - actually a couple of minutes before time. Not too early since you might appear to be desperate and definitely not late. Hopefully I do not have to say why. Obviously you are disrespecting the Interviewer's time by strolling in late. In case you are stuck in traffic, please call and apologize. On meeting with the inte
Although you should ta
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