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Casual Articles - Recruiting And Retaining The Most Talented People Without Spending Penny
Know The Power of Your Words When is the last time you gave your business a good self examine? If its been awhile then it might be time and in doing so one of the most important questions you can ask is simply: Are you what you say you are? Is your product or service in tune with what you advertise? If it isn't, then you could have a very damaging problem on your hands. The words you chose to represent your business image will eventually trickle down and effect your bottom line. So choose carefully. If you t
So how can you use this notion of lifestyle to find and keep the right people?.
FINDING THE RIGHT PEOPLE
1. Identify the top 3 lifestyle benefits of working for your business. If you get stuck, look at the paragraph above for ideas or speak to your existing staff.
2. Look at how you can promote these as part of your recruitment process. Rememb
The personal interview process is one of the most important hurdles in the IIM Group Discussion and Personal Interview process. The objective of the Interview panel is to determine whether your personality and ambitions match that of the IIM’s. Here are 3 simple steps to follow that can help in projecting a confident and ambitious personality.1) Focus: For the interview, have 3 ready reasons why you chose to become an MBA. This is critical as the Interview panel wants students who see an MBA as a means to a higher end, and not merely to get a job in a bl
How come they can charge you five times what it’s worth and we still go and buy it? Ever wondered what’s going on here?
Well, the reason is: they are not just selling coffee – they are selling us a lifestyle.
Their position is that coffee is more than a drink. It's an experience, an enjoyable moment set in pleasant surroundings where we can relax, savour the moment and engage in conversation.
In a similar vein, to recruit and retain talented right people these days you need to offer them more than just a job, a career and a pay check. You need to offer people the kind of lifestyle they desire at the same time as they are working for you.
The world of work has most definitely changed in the last 10 years and people are no longer in the market for a ‘job for life’ – instead they want a job with life.
Businesses that succeed in offering this will succeed in finding and keeping people.
If you can promote the lifestyle and not the job - you can succeed in finding and keeping the best people without spending a penny.
Think about it; if you could promote a lifestyle for your staff that promised them “less travelling,” “more time with your family,” “more time for your hobbies,” “a healthier you,” “less stress” – how much of a problem do you think you would have with finding and keeping people?
So how can you use this notion of lifestyle to find and keep the right people?.
FINDING THE RIGHT PEOPLE
1. Identify the top 3 lifestyle benefits of working for your business. If you get stuck, look at the paragraph above for ideas or speak to your existing staff.
2. Look at how you can promote these as part of your recruitment process. Remembe
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you'll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars.
In a similar vein, to recruit and retain talented right people these days you need to offer them more than just a job, a career and a pay check. You need to offer people the kind of lifestyle they desire at the same time as they are working for you.
The world of work has most definitely changed in the last 10 years and people are no longer in the market for a ‘job for life’ – instead they want a job with life.
Businesses that succeed in offering this will succeed in finding and keeping people.
If you can promote the lifestyle and not the job - you can succeed in finding and keeping the best people without spending a penny.
Think about it; if you could promote a lifestyle for your staff that promised them “less travelling,” “more time with your family,” “more time for your hobbies,” “a healthier you,” “less stress” – how much of a problem do you think you would have with finding and keeping people?
So how can you use this notion of lifestyle to find and keep the right people?.
FINDING THE RIGHT PEOPLE
1. Identify the top 3 lifestyle benefits of working for your business. If you get stuck, look at the paragraph above for ideas or speak to your existing staff.
2. Look at how you can promote these as part of your recruitment process. Rememb
If you enjoy life on the road, you can pursue a lucrative career as a truck driver. Believe it or not, it is now possible to earn as much as $100,000 a year driving a commercial rig. In fact, truck driving has become highly popular in the U.S.—more than three million Americans now drive trucks full-time. Still, even if you think driving a truck may be the field for you, you may not know what qualifications are needed in order to secure a high-paying job.The academic requirements for driving a truck are minimal by today’s educational standards
Businesses that succeed in offering this will succeed in finding and keeping people.
If you can promote the lifestyle and not the job - you can succeed in finding and keeping the best people without spending a penny.
Think about it; if you could promote a lifestyle for your staff that promised them “less travelling,” “more time with your family,” “more time for your hobbies,” “a healthier you,” “less stress” – how much of a problem do you think you would have with finding and keeping people?
So how can you use this notion of lifestyle to find and keep the right people?.
FINDING THE RIGHT PEOPLE
1. Identify the top 3 lifestyle benefits of working for your business. If you get stuck, look at the paragraph above for ideas or speak to your existing staff.
2. Look at how you can promote these as part of your recruitment process. Rememb
Without any doubt, paper is an indispensable product, being extensively utilized in a variety of industries, as well as for personal purposes. Taking numerous shapes, sizes and colors, paper can be used for a wide range of purposes, from printing and packaging to decoration. In response to the increasingly higher request for paper that has been registered in recent years (either under its raw, industrial form or under the form of writing, copier, fax or printer paper), paper is nowadays produced on a massive scale by a great number of major companies worldwide.
Think about it; if you could promote a lifestyle for your staff that promised them “less travelling,” “more time with your family,” “more time for your hobbies,” “a healthier you,” “less stress” – how much of a problem do you think you would have with finding and keeping people?
So how can you use this notion of lifestyle to find and keep the right people?.
FINDING THE RIGHT PEOPLE
1. Identify the top 3 lifestyle benefits of working for your business. If you get stuck, look at the paragraph above for ideas or speak to your existing staff.
2. Look at how you can promote these as part of your recruitment process. Rememb
To begin with, I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category
So how can you use this notion of lifestyle to find and keep the right people?.
FINDING THE RIGHT PEOPLE
1. Identify the top 3 lifestyle benefits of working for your business. If you get stuck, look at the paragraph above for ideas or speak to your existing staff.
2. Look at how you can promote these as part of your recruitment process. Remember to “sell the sizzle and not the steak” – i.e. promote the benefits and not the features of working for you.
3. Have some real stories about real people that you can incorporate into your recruitment. This will make the ideas more believable and help people to really connect with them.
For example: “Despite working in a demanding job, John is home in time to read a story with little Joshua and put him to bed at least three times a week.” This is much more powerful than talking about abstract terms such as “flexible work patterns” and “home working options”
KEEPING THE RIGHT PEOPLE
1. Ensure you are actively promoting the above benefits to your existing people.
People always think the grass is greener elsewhere so make a point of reminding them regularly about what is great about working for you.
2. Start developing new ways in which you can provide a better lifestyle for your people:
- Talk, listen and observe your team. - Find out what their biggest frustrations are with their existing lifestyles. - Are they stressed from juggling work with a young family? Are they trying get healthy and lose weight, but too tired to get to the gym in the evening? Do they want to spend more time on their favourite hobby but never have the time?
3. Look at ways in which you can help them achieve these things without compromising your business Learn about the lives of your team and then make sure that you as an employer become the solution t
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