keenness for the position at the interview.

3) Industry Trends

From your Competitor SWOT Analysis, you will be able to determine whether or not the competitors have any unique selling proposition compared to the company that you have the job interview with. You can then establish whether or not the consumer market for such unique propositions are expanding or contracting.

Ways of determining whether or not it is worthwhile suggesting during your job interview for your prospective employer to consider amending their current product offering include resear

So many people blow their chances of getting their dream job before the interview. They aren’t armed with the basic facts that make them feel properly prepared and informed at the interview stage. So what information should the interviewee find out before attending a job interview?

1) Company Background

The Internet has to be the key for finding about the company. First of all have a look at the company website. What kind of tone is the website setting? What kind of consumer is the company likely to be targeting?

Have a good read through any mission statements, financial results or ‘about us’ sections on the company website. As well as getting a better feel of the company paradigm, you will be able to discuss future company strategy from a more informed perspective at the interview.

Remember to have a search for other websites that offer a neutral perspective on the company as well. Companies House provides information on previous years’ accounts. Also, the Chairman, CEO or Managing Director may have appeared in the news in the past, so remember to search for their personal names on websites like Google News.

2) Industry Competitors

You need to know who your future competition will be if you get the job. In addition, if you can inform the company at interview stage of things that they don’t already know about the competition, it gives you a significant advantage to getting the job.

First of all, search for your prospective future company name on a search engine like Google. (Don’t type the URL straight into the address box at the top of the page.) Secondly, assuming you find the company’s website listed on the search engine, there should be an option for viewing ‘similar sites’. Click on this option and you should be able to view a list of websites belonging to companies in the same industry.

Once you find the competitors’ websites, it is a good idea to do a very quick ‘SWOT analysis’ of their product and service offering. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. All you have to do is write down five quick bullet points on each SWOT heading about each company. It should take no longer that an hour to focus on the three most likely competitors, but it demonstrates a superb amount of personal preparation and keenness for the position at the interview.

3) Industry Trends

From your Competitor SWOT Analysis, you will be able to determine whether or not the competitors have any unique selling proposition compared to the company that you have the job interview with. You can then establish whether or not the consumer market for such unique propositions are expanding or contracting.

Ways of determining whether or not it is worthwhile suggesting during your job interview for your prospective employer to consider amending their current product offering include researc

ments, financial results or ‘about us’ sections on the company website. As well as getting a better feel of the company paradigm, you will be able to discuss future company strategy from a more informed perspective at the interview.

Remember to have a search for other websites that offer a neutral perspective on the company as well. Companies House provides information on previous years’ accounts. Also, the Chairman, CEO or Managing Director may have appeared in the news in the past, so remember to search for their personal names on websites like Google News.

2) Industry Competitors

You need to know who your future competition will be if you get the job. In addition, if you can inform the company at interview stage of things that they don’t already know about the competition, it gives you a significant advantage to getting the job.

First of all, search for your prospective future company name on a search engine like Google. (Don’t type the URL straight into the address box at the top of the page.) Secondly, assuming you find the company’s website listed on the search engine, there should be an option for viewing ‘similar sites’. Click on this option and you should be able to view a list of websites belonging to companies in the same industry.

Once you find the competitors’ websites, it is a good idea to do a very quick ‘SWOT analysis’ of their product and service offering. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. All you have to do is write down five quick bullet points on each SWOT heading about each company. It should take no longer that an hour to focus on the three most likely competitors, but it demonstrates a superb amount of personal preparation and keenness for the position at the interview.

3) Industry Trends

From your Competitor SWOT Analysis, you will be able to determine whether or not the competitors have any unique selling proposition compared to the company that you have the job interview with. You can then establish whether or not the consumer market for such unique propositions are expanding or contracting.

Ways of determining whether or not it is worthwhile suggesting during your job interview for your prospective employer to consider amending their current product offering include resear

Industry Competitors

You need to know who your future competition will be if you get the job. In addition, if you can inform the company at interview stage of things that they don’t already know about the competition, it gives you a significant advantage to getting the job.

First of all, search for your prospective future company name on a search engine like Google. (Don’t type the URL straight into the address box at the top of the page.) Secondly, assuming you find the company’s website listed on the search engine, there should be an option for viewing ‘similar sites’. Click on this option and you should be able to view a list of websites belonging to companies in the same industry.

Once you find the competitors’ websites, it is a good idea to do a very quick ‘SWOT analysis’ of their product and service offering. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. All you have to do is write down five quick bullet points on each SWOT heading about each company. It should take no longer that an hour to focus on the three most likely competitors, but it demonstrates a superb amount of personal preparation and keenness for the position at the interview.

3) Industry Trends

From your Competitor SWOT Analysis, you will be able to determine whether or not the competitors have any unique selling proposition compared to the company that you have the job interview with. You can then establish whether or not the consumer market for such unique propositions are expanding or contracting.

Ways of determining whether or not it is worthwhile suggesting during your job interview for your prospective employer to consider amending their current product offering include resear

lar sites’. Click on this option and you should be able to view a list of websites belonging to companies in the same industry.

Once you find the competitors’ websites, it is a good idea to do a very quick ‘SWOT analysis’ of their product and service offering. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. All you have to do is write down five quick bullet points on each SWOT heading about each company. It should take no longer that an hour to focus on the three most likely competitors, but it demonstrates a superb amount of personal preparation and keenness for the position at the interview.

3) Industry Trends

From your Competitor SWOT Analysis, you will be able to determine whether or not the competitors have any unique selling proposition compared to the company that you have the job interview with. You can then establish whether or not the consumer market for such unique propositions are expanding or contracting.

Ways of determining whether or not it is worthwhile suggesting during your job interview for your prospective employer to consider amending their current product offering include resear

keenness for the position at the interview.

3) Industry Trends

From your Competitor SWOT Analysis, you will be able to determine whether or not the competitors have any unique selling proposition compared to the company that you have the job interview with. You can then establish whether or not the consumer market for such unique propositions are expanding or contracting.

Ways of determining whether or not it is worthwhile suggesting during your job interview for your prospective employer to consider amending their current product offering include researching consumer trends websites such as Mintel or business information websites like the Financial Times.

In Job Hunting Tips – Interview Preparation – Part 2, we will discuss the questions you are likely to be asked at a job interview, the questions you should prepare to ask at your job interview and techniques to ‘close’ the interview effectively.