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Casual Articles - How To Write Better Ad-Copy
What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention?- A full color brochure is a sure-fire way to promote your business.- A brochure is a single-sheet document which comes in several sizes. It can be mailed or personally handed out to people and is considered as one of the best promotional materials. It is also a good selling aid.- Whether you need them as product flyer catalogs or as trade show handouts, a brochure is the best format to convey the message that you want to send out.- Promotional brochures can create a lasting impression and they leave a powerful message to the minds of your prospective clients and customers.1. Choose The Paper.Pick the right kind of paper to use. Choose a fun and light color scheme when printing out brochures for businesses where the main target market is women. F
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Blueprints are a critical part of any construction job, whether the job is big or small. In all cases, the ubiquitous blueprint is always in danger of being torn, damage, stained, or just worn out.Contractors typically carry blueprints as rolled documents which are referenced repeated times during a work day at the construction site. The potential dangers for blueprints include general wear and tear, weather, coffee spills, burns from cigarette ashes, and dirt and grime. The contractor often travels from site to site with the rolled blueprints tossed causally in the truck. If you have ever been to a construction site, you know that they are a chaotic and dirty place; this makes protecting blueprints at a construction site a full-time job. Thus, the life of a blueprint at the construction is short.Luckily new options now exist in the form of storing blueprints in plastic covers. These covers are proving to be a good method to protect files from coffee spills, weather, or dirt. They can also protect the doc
At the end of the seminar, a panel of five “successful writers” ... including me ... was introduced, with a list of each writer’s works and their individual accomplishments given.
The first few questions from the audience were nothing more than a rehash of some of the information provided during the day. Then, a young man stood-up in the back and said ...
“All day long, you’ve been telling us how to sell our written works - but - how do youlearn how to write to begin with?”
After the other panelists finished recommending english composition classes; espousing the merits of good grammar and syntax; and advising him to “just keep writing, you’ll get better,” it was my turn.
My answer was ... as usual ... short and to the point ...
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.<
Pepper spray is an inflammatory agent which is used to inflame the eyes and cause breathing difficulties, which in turn can cause a person who is attacking you to be put into a position where they are unable to cause any damage to you or your property. When a person is sprayed their eyes will literally clamp shut meaning they cannot see at all. If the person is standing, they will immediately be brought to their knees in a coughing fit and will be left with the ability to breath only small amounts of air, enough so that it is uncomfortable, but not restricted so much that it is life threatening.Although the effects of pepper spray depend on the strength of the spray, you can generally expect to disable your attacker for around 30 minutes, which should give you an adequate amount of time to contact the police and allow them to take things from there.You can buy pepper sprays in a variety of sizes, ranging from 0.5 ounces to 4 ounces. A size of around 2 ounces will be an adequate amount to protect yourself
After the other panelists finished recommending english composition classes; espousing the merits of good grammar and syntax; and advising him to “just keep writing, you’ll get better,” it was my turn.
My answer was ... as usual ... short and to the point ...
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
A contractor knows that creating an estimate is the first step in securing a job. The client will look at all of the estimates and choose the one that best suites his or her needs. Estimating a small home is pretty basic. An experienced estimator can look at the square footage of the home to be built and have a good idea of what it will cost to complete the project. He or she also knows that there is a chance of delays and ever changing prices of materials.The Power Of Estimating - Cuts Costs In The Long RunWhether it is because they are out of stock or there is an outstanding invoice, material suppliers are notorious for delaying the delivery of materials for a job. This is not only poor business practice, it can lead to laborers who get an hourly rate just sitting around the jobsite doing nothing, and getting paid for it. This is the number one reason that construction jobs run over budget.Most contractors are very good at estimating construction costs. There payments are made in increments tha
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Excavation and trenching are known as the most unsafe construction operations. Excavation is defined as any man-made cut, cavity, land clearing or trench in the earth’s surface formed by earth removal. A trench is defined as a narrow alternative excavation, which is deeper than it is wide, and is not wider than 15 feet (4.5 meters).Dangers involved in Excavation and TrenchingCave-ins have the maximum risk and are much more probable than other types of excavation associated accidents to result in worker fatalities. Other possible dangers include falls, falling loads, harmful atmospheres, and other incidents concerning mobile equipment. Trench gives way cause dozens of losses and hundreds of harms each year.Common Excavation and Trenching RulesHeavy equipment tools should be kept away from trench edges.Surcharge loads needs to be at least 2 feet from trench edges.One should not work under raised loads. Test for low oxygen, dang
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Unless companies adopt an holistic approach to security that focuses on building and fostering a culture of honesty and integrity, GAP’s will appear in their defenses and in their ability to perform their mission of selling their products and services. Once GAP’s are exposed, they can be exploited for the personal gain of the individual(s) exposing them. Once this occurs, the only question remaining will be; can you cope with the crisis being caused and to what extent is "damage control" required. Insurium has the solution www.insurium.comIn order, to adequately protect your corporate assets (People, Property, Income and Reputation), companies need to understand what they are exposed to. This requires a corporate understanding that integrates business and technological perspectives. When we speak of risks associated with assets, we need to evaluate all risks and incorporate these risks into our strategic and crisis planning. Implementing prevention strategies will ultimately reduce the risk of an occurrence. Occ
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering products similar to your own. Then ...
Spend 20% of your time writing “sequels” to those ads.
The dictionary says a “sequel” is “A literary work complete in itself but continuing the narrative of an earlier work.”
Where most of the ads that just copycatted Joe Karbo’s “Lazy Man’s Way To Riches” ad were failures, or only had limited success, over the years I have written no less than five “sequel” ads that produced significant revenue for me. (One of them is the ad for my “How To STRIKE IT RICH” book.) -- I never tried to ‘copy’ Joe’s ad, just continue his narrative to a different conclusion ... my product.
Use your swipe-file the same way. -- Read and reread those ads until you have a complete story of the similar products being sold. Set those ads aside and don’t even think about looking at them while you write your own ad. -- Don’t try to ‘copy’ the ads you’ve read ...
Write a “sequel.”
Let your ad-copy continue from where the other ads ended.
If you aren’t happy with your first results, do it all over again ... read the ads again ... set them aside again ... write your “sequel” again. -- Keep looking for more and more ads offering similar products to add to your story line ... immerse yourself in those kinds of ads ... to the point of drowning in ad copy. Then, lay those ads aside and write your “sequel” ads.
As your “sequels” get better and better, your income will get bigger and bigger.
Now, I’m gonna tell you ...
The Greatest Unwritten Secret to Successful Ad-Copywriting!
Although I have read literally thousands of books, booklets, reports and articles about ad-copywriting, I don’t recall ever reading the "secret" I am about to tell you.
When you write your “sequel” ads ...
Use The Words In Your Ad To Attract The Kind Of Customers You Want To Keep
The best way to explain what I mean is by illustration. -- Here are two different headlines for an “opportunity” ad ...
Earn $10,000 Per Month
Get $10,000 Per Month
It may appear, at first reading, that both headlines offer the same type of opportunity - but - read them closely.
The first headline begins with the word “Earn.” -- To the reader, that means some “job” or “work” must be performed in order to “earn” the $10,000 promised.
Compare that to the second headline which starts with the word “Get.” -- That leads the reader to believe that little, if any, “work” is involved in “getting” the $10,000.
Believe it or don’t ... the readers don’t even realize that they are making that subtle distinction. Their reaction to the headline is ingrained in their “subconscious.”
Using the word “Earn” you will attract the kind of customers who don’t have a subconscious aversion to work. -- Using the word “Get” you will attract more people who are looking for something for nothing ... by “getting” their share of the “free lunch” that might just exist.
Which brings me to an observation about ...
Ad-Copywriting Books
Over the past 30 y
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