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Casual Articles - 5 Ways to Create a Profitable Image
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand!It’s Raining 3000+ Messages a Day! I have a friend. Let’s call him Eugene. Partly because that’s his real name. Eugene positions himself as a pitch manager. Very effectively, he shows CEOs and executives (who make pitches for new and existing business) how they can use simple steps to get a powerful presentation across.Eugene had a problem that all of us do. His brand (or his company’s brand) was just one of three thousand new
Remember: People treat you how you treat yourself. If you ignore yourself, others with ignore you. If you strive to look like a thoroughbred, people will respond accordingly.
2. Build a Style File
Positioning is another one of those marketing jargon words that everybody throws around and is important to understand. It's also important to understand how positioning specifically applies to your small business marketing.Basically a marketing position describes your unique place in the market. The key word here is unique. What makes you different from your competitors? What features and benefits do you offer your target market that the other players don't?Here are a few things that may go into your positioning:-Price Point - This doesn't necessarily mean you have the lowest price. You may be the most expensive in town, and that's OK if you convince your customers you're worth it.-Service - Almost every business claims they have great service. If
As I watched, it occurred to me that in addition to enjoying active careers and all but monopolizing magazine covers these days, many of the women on their list also happen to have lucrative fashion or beauty endorsement deals on the side. Catherine Zeta-Jones (Elizabeth Arden), Angelina Jolie (St. Johns Knits), Ashley Judd (American Beauty by Est?e Lauder) - the list goes on and on.
Coincidence? Hardly! Everyone loves a winner. So when the red carpet reports show "who's hot" and "who's not," companies line up with endorsement deals, hoping to catch some of the stardust coming off the red carpet.
So what does all of this celebrity fashion have to do with you?
It emphasizes just how far a polished image can take you. There are TONS of celebrities out there, but only a handful dominates the magazine covers and endorsement deals. They're not necessarily the most beautiful or the most talented, though a little of both certainly helps. No, these are the ones who understand the power of personal packaging and are savvy enough to "make hay while the sun shines," or in this case, while the spotlight shines on them.
The question is, are you?
Are you harnessing the power of a polished image, whether you're climbing the corporate ladder or are far removed from that world? Are you taking the time to make sure your outside accurately reflects the quality of your inside? Or, like so many women, are you taking an expensive education or in-demand ability and putting it in a discount wrapper?
If so, you're doing yourself a disservice.
As shallow as it is, people DO judge you by how you look. In fact, since your clothing and demeanor reveal SO much about you, from your origins and education level to your probable income, others make snap judgments about you all the time - just as you do with them. If you look and carry yourself like a thoroughbred, others will assume you belong in the race or in the winner's circle. If you're unkempt and plod along obligingly, they'll assume you're a work horse and treat you accordingly - even if you have the talent and instincts to lead the field. I've seen it too many times to count, even in industries or in positions where looks aren't supposed to matter.
So what can you do to harness this power and use it to your benefit, whether you're in the classroom, climbing the ladder, staying home with the kids, or enjoying retirement? Here are five steps to creating a profitable, "red carpet" image:
1. Make your Appearance a Priority
When you're young and into fashion, how you look may be your only priority. As you get older, however, other things take more of your time like working, raising kids, volunteer work, and the like. Often, we're so busy taking care of others that we lose ourselves in the process. We can justify dropping a lot on dressing our daughter for a special occasion yet balk at spending the same amount on ourselves. Or, if we've put on a few pounds, we put off updating our closets to reflect the new size. We accept the short end of the stick time and again until we look and feel like a work horse - and then we wonder why all we get is more work.
Remember: People treat you how you treat yourself. If you ignore yourself, others with ignore you. If you strive to look like a thoroughbred, people will respond accordingly.
2. Build a Style File
Changing jobs can be a stressful experience, filled with worry, doubt and overwhelming choices. Maybe you hate your current job and want out immediately, but you're afraid you won't have enough money to survive if you leave now. Maybe you want to make a change careers, but know the process will take a while or result in a temporary pay-drop. Maybe you don't even want to consider changing jobs because you fear that changing jobs would be too much of a financial risk right now. In the end, the urgency is created by the money. And it is the urgency that creates the stress.I was recently in this position. I hated my full time job last year and wanted OUT immediately. I was so burnt out from doing real estate rental sales. I quit because the mo
Coincidence? Hardly! Everyone loves a winner. So when the red carpet reports show "who's hot" and "who's not," companies line up with endorsement deals, hoping to catch some of the stardust coming off the red carpet.
So what does all of this celebrity fashion have to do with you?
It emphasizes just how far a polished image can take you. There are TONS of celebrities out there, but only a handful dominates the magazine covers and endorsement deals. They're not necessarily the most beautiful or the most talented, though a little of both certainly helps. No, these are the ones who understand the power of personal packaging and are savvy enough to "make hay while the sun shines," or in this case, while the spotlight shines on them.
The question is, are you?
Are you harnessing the power of a polished image, whether you're climbing the corporate ladder or are far removed from that world? Are you taking the time to make sure your outside accurately reflects the quality of your inside? Or, like so many women, are you taking an expensive education or in-demand ability and putting it in a discount wrapper?
If so, you're doing yourself a disservice.
As shallow as it is, people DO judge you by how you look. In fact, since your clothing and demeanor reveal SO much about you, from your origins and education level to your probable income, others make snap judgments about you all the time - just as you do with them. If you look and carry yourself like a thoroughbred, others will assume you belong in the race or in the winner's circle. If you're unkempt and plod along obligingly, they'll assume you're a work horse and treat you accordingly - even if you have the talent and instincts to lead the field. I've seen it too many times to count, even in industries or in positions where looks aren't supposed to matter.
So what can you do to harness this power and use it to your benefit, whether you're in the classroom, climbing the ladder, staying home with the kids, or enjoying retirement? Here are five steps to creating a profitable, "red carpet" image:
1. Make your Appearance a Priority
When you're young and into fashion, how you look may be your only priority. As you get older, however, other things take more of your time like working, raising kids, volunteer work, and the like. Often, we're so busy taking care of others that we lose ourselves in the process. We can justify dropping a lot on dressing our daughter for a special occasion yet balk at spending the same amount on ourselves. Or, if we've put on a few pounds, we put off updating our closets to reflect the new size. We accept the short end of the stick time and again until we look and feel like a work horse - and then we wonder why all we get is more work.
Remember: People treat you how you treat yourself. If you ignore yourself, others with ignore you. If you strive to look like a thoroughbred, people will respond accordingly.
2. Build a Style File
There are plenty of rights and wrongs, dos and don’ts in business card design. And it can get pretty confusing trying to remember all of them by heart.Business cards are your allies in making your business thrive. It is the vantage point that connects clients to you and to your business. It pays to invest on quality business cards that will effectively draw clients towards you.Business cards are made to attract attention. Thus, designing your business cards must be based with the intent to lure clients and make an impression on them. One should design business cards with the intent of communicating certain values and ideas to clients. The reason being is that business card designs can relay messages to clients – borne out of impressions on the design itself.
The question is, are you?
Are you harnessing the power of a polished image, whether you're climbing the corporate ladder or are far removed from that world? Are you taking the time to make sure your outside accurately reflects the quality of your inside? Or, like so many women, are you taking an expensive education or in-demand ability and putting it in a discount wrapper?
If so, you're doing yourself a disservice.
As shallow as it is, people DO judge you by how you look. In fact, since your clothing and demeanor reveal SO much about you, from your origins and education level to your probable income, others make snap judgments about you all the time - just as you do with them. If you look and carry yourself like a thoroughbred, others will assume you belong in the race or in the winner's circle. If you're unkempt and plod along obligingly, they'll assume you're a work horse and treat you accordingly - even if you have the talent and instincts to lead the field. I've seen it too many times to count, even in industries or in positions where looks aren't supposed to matter.
So what can you do to harness this power and use it to your benefit, whether you're in the classroom, climbing the ladder, staying home with the kids, or enjoying retirement? Here are five steps to creating a profitable, "red carpet" image:
1. Make your Appearance a Priority
When you're young and into fashion, how you look may be your only priority. As you get older, however, other things take more of your time like working, raising kids, volunteer work, and the like. Often, we're so busy taking care of others that we lose ourselves in the process. We can justify dropping a lot on dressing our daughter for a special occasion yet balk at spending the same amount on ourselves. Or, if we've put on a few pounds, we put off updating our closets to reflect the new size. We accept the short end of the stick time and again until we look and feel like a work horse - and then we wonder why all we get is more work.
Remember: People treat you how you treat yourself. If you ignore yourself, others with ignore you. If you strive to look like a thoroughbred, people will respond accordingly.
2. Build a Style File
Are you interested in advertising as a small business, affiliate or for personal items? Are you also looking for free and/or reasonable advertising rates? If the answer is yes, I have compiled a list of Advertising sites to help you place your ads.New affiliates or associates have a difficult time getting started. They often pay money to learn the “Secrets” of making money on line but, frequently do not get enough support. Don’t get me wrong, there are many classy, well supported “Secrets” programs but the truth is, you don’t have to pay a dime to become an affiliate marketer. A bit of research and all the marketing strategies can be found for free. Where do we advertise? I was pointed toward using Google Adwords.Many of you are aware of Google Adwords. Itke a thoroughbred, others will assume you belong in the race or in the winner's circle. If you're unkempt and plod along obligingly, they'll assume you're a work horse and treat you accordingly - even if you have the talent and instincts to lead the field. I've seen it too many times to count, even in industries or in positions where looks aren't supposed to matter.
So what can you do to harness this power and use it to your benefit, whether you're in the classroom, climbing the ladder, staying home with the kids, or enjoying retirement? Here are five steps to creating a profitable, "red carpet" image:
1. Make your Appearance a Priority
When you're young and into fashion, how you look may be your only priority. As you get older, however, other things take more of your time like working, raising kids, volunteer work, and the like. Often, we're so busy taking care of others that we lose ourselves in the process. We can justify dropping a lot on dressing our daughter for a special occasion yet balk at spending the same amount on ourselves. Or, if we've put on a few pounds, we put off updating our closets to reflect the new size. We accept the short end of the stick time and again until we look and feel like a work horse - and then we wonder why all we get is more work.
Remember: People treat you how you treat yourself. If you ignore yourself, others with ignore you. If you strive to look like a thoroughbred, people will respond accordingly.
2. Build a Style File
You receive them in the mail, see them on store counters, or they are handed to your at organizational meetings. Can you think of the name of your most popular print newsletter? What do you think makes the title stick to your mind? Does it rhyme? Do the letters formulate a word? Is a phrase or logo attached to it?When making decisions about the appropriate name for your newsletter, always keep in mind the image you want to project to your reader. How do you want them to remember you, your organization, product or service? Your newsletter’s name should communicate that thought.There are several helpful ways to select a name for your newsletter.“Mind Mapping”-- Get input from others you trust. With a group of family or friends, practice “tossing ver, other things take more of your time like working, raising kids, volunteer work, and the like. Often, we're so busy taking care of others that we lose ourselves in the process. We can justify dropping a lot on dressing our daughter for a special occasion yet balk at spending the same amount on ourselves. Or, if we've put on a few pounds, we put off updating our closets to reflect the new size. We accept the short end of the stick time and again until we look and feel like a work horse - and then we wonder why all we get is more work.
Remember: People treat you how you treat yourself. If you ignore yourself, others with ignore you. If you strive to look like a thoroughbred, people will respond accordingly.
2. Build a Style File
Start by flipping through a few magazines or catalogs or clicking around online. When you find looks you like and that appropriate for your lifestyle, rip them out of the magazines or print off screen shots and start collecting them in a file. You'll begin to see a pattern of the types of clothing elements you like. You can also pick up some nifty styling ideas.
3. Shop in your Closet
Before you head to the mall, flip through your closet and see if you can duplicate any of the looks in your style file with what you already own. Your pieces may not look exactly like what's in the picture (you have a yellow shirt but the picture shows a blue one, for example), but try approximating the look as closely as you can. It's an easy way to look up-to-date without spending anything.
4. Clear the Clutter
If you're having trouble taking stock of your clothes or accessories because you have so much, get rid of the things you don't wear so you can see what you have to work with. If you're hauling around a bunch of stuff in your handbag, tote, or briefcase that you don't need, get rid of it. If every inch of your office or workspace is covered with papers that need to be filed or sorted, clear them out. If you routinely use your car for business or hauling kids and it's a mess, clean it up. In short, get rid of all the clutter around you that's bringing you down and zapping your energy. Once you clear the mess, you'll look and feel like you're in control - instead of totally out of control and incapable of handling more.
5. Strive for Consistency
Finally, strive to present a consistently polished image. Anyone can clean up for a special occasion. But if you make it a priority to consistently look good, you'll not only feel better about yourself, those around you will consistently treat you with respect because they'll know what to expect from you. Those red-carpet starlets don't JUST look good on the red carpet; they look good any time they're photographed, which makes their endorsement partners even more confident that they have the right person for the job.
So it should be with you. A polished image doesn't have to be expensive to be effective. If you strive for a consistent look every time you walk out the door, you'll be delighted by the response you get. Try yourself and see.
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