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Casual Articles - A Logo Isn't A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
Next time you've got a bunch of senior managers in a room together, ask those who are eligible to retire within five years to leave the room. Then figure out how you're going to replace them.That's an exercise I've done with senior management in a client company. A full third of the senior people in that room were eligible to take their pension and go within five years.This is not just a problem in the executive suite. Check out the senior people in sales. Check out the team leaders for key craft functions, the people who usually
If you have been skirting around the idea of investing in commercial real estate, you may be wondering how you can know when it’s the right time to invest in these properties. The right time for you will be synchronistic; your borrowing and repayment capacity will meet market opportunities to buy low in an area that offers high potential growth. There is certainly some luck involved in this, however, for the most part good preparation meets opportunity to result in long term profitability.Investing in commercial real estate can be very profi
But you want to make sure that the logo you decide on will work well. Many business owners make the mistake of basing their logo choices on their personal preferences. But your 'likes' should have very little to do with your logo design.
Before I go into why this is the case, let me tell you a story of the most difficult logo designs that I ever did. This logo was for an entrepreneur who was running a very small spa.
Now, this project didn't start out difficult. I'd done several logos for spas in the past and during the course of those projects I had learned a lot about the industry. The business also had a good, solid brand definition, and the business owner had filled out my branding worksheet thoroughly. So I thought that the project would go smoothly and tha
It’s been interesting to watch the (sometimes forced) assimilation of Generation Y into the Boomer-dominated workforce of the early 21st century. Surely no two generations working together have been so disparate…at least that’s what we’re led to believe, and to an extent it’s true. There are vast differences in the two generations’ values and beliefs.But I would suggest the computer is one element that brings the two together and, at another level, clearly defines one important difference in the two groups.First, let’s look at the B
But you want to make sure that the logo you decide on will work well. Many business owners make the mistake of basing their logo choices on their personal preferences. But your 'likes' should have very little to do with your logo design.
Before I go into why this is the case, let me tell you a story of the most difficult logo designs that I ever did. This logo was for an entrepreneur who was running a very small spa.
Now, this project didn't start out difficult. I'd done several logos for spas in the past and during the course of those projects I had learned a lot about the industry. The business also had a good, solid brand definition, and the business owner had filled out my branding worksheet thoroughly. So I thought that the project would go smoothly and th
This is the third in a series of articles about the internationally collected sculptor, Nina Winters.When I spoke with Nina from her studio in Clearwater, Florida, I found out that she was awarded yet another major monumental sculpture. This project is to create the central sculpture for a new Native American themed resort.The 10 foot high $250,000 sculpture will represent the “Gathering of the Nations”.A new Native American Cultural Center, a “living history”, is being created in the environs of the metropolis of Las Vegas. I
Before I go into why this is the case, let me tell you a story of the most difficult logo designs that I ever did. This logo was for an entrepreneur who was running a very small spa.
Now, this project didn't start out difficult. I'd done several logos for spas in the past and during the course of those projects I had learned a lot about the industry. The business also had a good, solid brand definition, and the business owner had filled out my branding worksheet thoroughly. So I thought that the project would go smoothly and th
Minute Taking Has Changed Taking meeting minutes has been around ever since businessmen and -women got together to discuss their businesses. But taking meeting minutes is not just a requirement of corporate entities or professional businesses; schools, churches and other large organizations have a secretary on staffs who takes minutes as well. Professionals, whether they be part of a corporation, a school, or a church know that effective minute taking is essential for the smooth running of and for the success of the organization. However, minute ta
Now, this project didn't start out difficult. I'd done several logos for spas in the past and during the course of those projects I had learned a lot about the industry. The business also had a good, solid brand definition, and the business owner had filled out my branding worksheet thoroughly. So I thought that the project would go smoothly and th
Satisfying the ‘rebuttable presumption of reasonabess’An ECS reader recently asked about where to find reliable data that can be used to compare non-cash compensation among executives within the not-for-profit (NFP) sector: Compensation Committees need to evaluate this component of the pay package for purposes of satisfying the “rebuttable presumption of reasonableness” under Section 4958 of the Internal Revenue Code. In this article, ECS Editorial Advisory Board member Paul Dorf identifies a number of potential sources – Ed.The anal
I designed her first round of the logo to reflect the brand that she'd been setting up for herself. But, when she got the initial designs, I got an almost immediate call back - she hated them! We talked a bit about her brand, her clients and their tastes, and all of the things that I take into consideration when designing a brand. And we talked about how the sketches reflected those considerations. But then the real problem came out - she actually had a bigger vision for her logo.
She wanted to have the final logo tattooed onto her hip!
She wasn't just looking at the business effectiveness of this logo - she wanted a sexy personal symbol! This was a whole different challenge.
She was set on designing a 'tattoo' logo, even though I didn'
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