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Casual Articles - The Power of Approachability
Even bad advertising works.But the good stuff works better. In fact, if you have a good concept with good copy, then you don't have to spend as much money on media. While writing ads is a specialty, someone willing to devote some time to doing it well can certainly create an effective ad. Here are some tips.• Your first goal is a good concept. Don't do what everyone else is doing. Remember, you want to stand out, not blend in. This takes a lot of thought. And trust me, your first idea is probably lousy and you need to push harder.• Define your strategy. Wri
Yes. She actually said that.
And again, I was thinking, But why wouldn’t she expect to get an email right back from me? Isn’t that what you do when a potential customer inquires about hiring you?
But wait. It gets better.
Last week I was working in Toledo at an entrepreneur conference. The nig
Classifying business by sector* The primary sector comprises firms involved in extractive industries, such as mining, fishing and forestry.* The secondary sector comprises businesses involved in manufacturing, such as the car industry and firms producing personal computers.* The tertiary sector consists of organisations in the service sector, such as universities, banks and the travel industry.In the UK, the tertiary sector has been growing in importance whilst the secondary sector has been declining. The primary sector is very small indeed in the UK.Classifying firms accordin
In the past few weeks, I’ve had three different people make almost the exact same comment to me.
First it happened in Salt Lake City. I was recovering from a multi-speech day, resting in my hotel room, watching Anchorman. I checked the voicemail on my cell. It was from a strange guy named Mike. His message explained that he’d read my first book and would love to chat sometime.
Cool, I thought. And since I’d already seen Anchorman 73 times, I decided to return his call. A few minutes later, I dialed his number from my cell phone ID. He picked up and said hello.
“Hey Mike, it’s Scott, The Nametag Guy!”
“Really?” he asked, followed by a brief silence. “Oh. Hi. Wow, I…uh…really didn’t expect you to actually call me back.”
Hmmm...
And so I said to him (in slight confusion), “Mike, why wouldn’t I call you back?”
“I...I don’t know, I guess. I just didn’t expect it.”
We talked for a few minutes. Pretty cool guy, too. Turns out one of my newest clients was Mike’s former boss at the University of Delaware. Small world, huh?
Anyway, after I hung up, I sat there and wondered: Wait, why wouldn’t Mike expect me to call him back? Isn’t that what you do when you get a voicemail?
We’ll come back to that in a minute. Check out what happened the next day…
I got an email from a potential client who was interested in booking me for an upcoming conference. Excited about the opportunity to work together, I emailed her back two minutes later (like I usually do) with my fee schedule, program description and availability.
Sure enough, later on that afternoon, she wrote back to confirm the engagement! Excellent! I thought.
Then - and I kid you not - the exact words in the body of her email: “Wow, I can’t believe you actually emailed me right back! Are you sure you’re a speaker?”
Yes. She actually said that.
And again, I was thinking, But why wouldn’t she expect to get an email right back from me? Isn’t that what you do when a potential customer inquires about hiring you?
But wait. It gets better.
Last week I was working in Toledo at an entrepreneur conference. The nigh
Today image is everything and consumers are demanding more from the companies they do business with. The Internet has been growing at an incredible rate over the last ten years and more and more people are getting online each day. Businesses need to start embracing the Internet and a key part to that process is bringing their online image into the 21st Century.Far too many businesses are still making do with amateur looking email addresses and websites and it is these very businesses which need to get their image branding in order. A car valet company called Soapy Joes UK was using soapy_joes_uk@aol.co.u
“Hey Mike, it’s Scott, The Nametag Guy!”
“Really?” he asked, followed by a brief silence. “Oh. Hi. Wow, I…uh…really didn’t expect you to actually call me back.”
Hmmm...
And so I said to him (in slight confusion), “Mike, why wouldn’t I call you back?”
“I...I don’t know, I guess. I just didn’t expect it.”
We talked for a few minutes. Pretty cool guy, too. Turns out one of my newest clients was Mike’s former boss at the University of Delaware. Small world, huh?
Anyway, after I hung up, I sat there and wondered: Wait, why wouldn’t Mike expect me to call him back? Isn’t that what you do when you get a voicemail?
We’ll come back to that in a minute. Check out what happened the next day…
I got an email from a potential client who was interested in booking me for an upcoming conference. Excited about the opportunity to work together, I emailed her back two minutes later (like I usually do) with my fee schedule, program description and availability.
Sure enough, later on that afternoon, she wrote back to confirm the engagement! Excellent! I thought.
Then - and I kid you not - the exact words in the body of her email: “Wow, I can’t believe you actually emailed me right back! Are you sure you’re a speaker?”
Yes. She actually said that.
And again, I was thinking, But why wouldn’t she expect to get an email right back from me? Isn’t that what you do when a potential customer inquires about hiring you?
But wait. It gets better.
Last week I was working in Toledo at an entrepreneur conference. The nig
For many years, the business world has been asking higher education to meet their needs of developing future knowledge workers who are self-leaders that take responsibility for their actions and have solid decision making and problem solving skills. An article in the Newsweek's November 13, 2006 issue indicates that higher education has yet to hear this decades long message.In this article, a recent graduate of an Ivy League School, shared her experiences that she lacked the fundamentals from completing a W-2 to how to rent an apartment. What was interesting was that she noted that she was not al
“I...I don’t know, I guess. I just didn’t expect it.”
We talked for a few minutes. Pretty cool guy, too. Turns out one of my newest clients was Mike’s former boss at the University of Delaware. Small world, huh?
Anyway, after I hung up, I sat there and wondered: Wait, why wouldn’t Mike expect me to call him back? Isn’t that what you do when you get a voicemail?
We’ll come back to that in a minute. Check out what happened the next day…
I got an email from a potential client who was interested in booking me for an upcoming conference. Excited about the opportunity to work together, I emailed her back two minutes later (like I usually do) with my fee schedule, program description and availability.
Sure enough, later on that afternoon, she wrote back to confirm the engagement! Excellent! I thought.
Then - and I kid you not - the exact words in the body of her email: “Wow, I can’t believe you actually emailed me right back! Are you sure you’re a speaker?”
Yes. She actually said that.
And again, I was thinking, But why wouldn’t she expect to get an email right back from me? Isn’t that what you do when a potential customer inquires about hiring you?
But wait. It gets better.
Last week I was working in Toledo at an entrepreneur conference. The nig
Most franchisees, about 60% of them, do not fully tell the truth during the application, candidate screening process or sales interview. Franchise Buyers need to concentrate on complete integrity during the sales process when purchasing a new franchise or buying out the rights and transferring an existing Franchise.For over a decade I ran a franchising company and was appalled and the number of lies I caught, in fact I got to the point to simply not trust anything anyone said during the buying and interview process. I'd have to say that a franchisee who misrepresents themselves ought to realize that that
I got an email from a potential client who was interested in booking me for an upcoming conference. Excited about the opportunity to work together, I emailed her back two minutes later (like I usually do) with my fee schedule, program description and availability.
Sure enough, later on that afternoon, she wrote back to confirm the engagement! Excellent! I thought.
Then - and I kid you not - the exact words in the body of her email: “Wow, I can’t believe you actually emailed me right back! Are you sure you’re a speaker?”
Yes. She actually said that.
And again, I was thinking, But why wouldn’t she expect to get an email right back from me? Isn’t that what you do when a potential customer inquires about hiring you?
But wait. It gets better.
Last week I was working in Toledo at an entrepreneur conference. The nig
Companies thrive on promotion. Most companies have their people on staff whose soul purpose is to crate promotions and promotional rewards.These promotional rewards are similar to customer incentives in that they are trying to sell products to both new and loyal customer. But unlike some incentive programs which can sometimes take weeks, months, and in some cases even years to implement promotional incentives are designed to give a product an immediate boost in sales.Grocery stores are probably the best example of an ongoing promotional incentive program. On Saturday’s they open their doors to foo
Yes. She actually said that.
And again, I was thinking, But why wouldn’t she expect to get an email right back from me? Isn’t that what you do when a potential customer inquires about hiring you?
But wait. It gets better.
Last week I was working in Toledo at an entrepreneur conference. The night before my speech, I went out to dinner with my client and a few of her colleagues from the organization.
“Scott, meet Laura,” my client said, “She told me the two of you have already spoken, right?”
“Oh yeah, right. I remember! Nice to meet you in person Laura," I said.
“You too Scott,” she said. “And by the way, I was really impressed that you actually picked up your cell phone when I called last week. I wasn’t expecting that!”
“Really? But why wouldn’t I pick up the phone?” I asked.
“Oh I don’t know, I…just…didn’t think you would.”
OK. Just stop right there. I gotta figure this out.
I pondered for a minute. Scratching my head like I’d been doing something wrong this whole time.
And then it hit me. Holy crap!
All of these people expect to be ignored because that's the attitude they have developed after working in the corporate world.
The world of unreplied emails.
The world of unreturned phone calls.
The world of unapproachable professionals.
And I never worked in the corporate world. That's why this is news to me. How am I supposed to know, right?
Never had a cubicle.
Never had an office.
Never had to fill out TPS reports.
See, I started my company right out of college. No experience. Fresh meat. Untainted by the cruel hands of the white-shirted, red-tied corporate drones a la Dilbert cartoons.
I guess I just don’t know any better.
And I say that in a good way.
See, I return calls and emails right away because, well, that just seems like the right way to do business.
Like the right way to treat people.
Like the same way I would treat my friends.
Like the same way I would want to be treated.
Now, maybe
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