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Casual Articles - Are You Dramatically Different?
As a parent, you may have experienced problems recently during and in the aftermath of the storms.’Communication difficulties … … you not able to get to work quickly, having to stay at home to work because of storms, floods, no transport, no electricity, events cancelled suddenly… … you are concerned about your child’s welfare, is their school open, closed, does a child need collecting urgently, or do you sometimes struggle to contact your child’s school at busy times, do they have difficulty contacting you when you wish they had let you know p
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
For almost three years, JR Andersen, CEO of mid-size software company Andersen High Tech (AHT), and his board have been uneasy. Business growth has been “OK” at eight percent but the market has been growing at a 15 percent annual rate. With almost half the growth from price increases, unit growth for the main product line has been less than five percent. Fortunately, margins have been expanding nicely along with management bonuses, so things aren’t too bad.Or are they?With business growth rates well below the market, AHT is losing customers
One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.
It doesn't sound easy at first.
Honestly, how many hairdressers or dry cleaners or grocery stores are there in your city that are DRAMATICALLY different?
Few and far between.
In fact, it appears to me that most business owners lose all sense of creativity when they start their business.
The typical process they go through?
Look at what all their competitors do, where they advertise, the types of advertisements they run, the marketing materials they use, the web sites they have... and then they COPY everyone else.
Open your yellow pages for proof... in house painting or carpet cleaning... what is DRAMATICALLY different? Or any section for that matter.
How do you create a dramatic difference in your business? And why should this be considered important?
First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That alone should be enough.
So - tripling your odds of making your business the leader in your industry is all you need to know at this point.
NOTE: 80% of copycats end up failing in their business - so this is very important.
Now, let's get into how to create your own dramatic difference.
1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.
2) List out your competitors biggest benefits as well - same method.
3) Cross out the benefits on your list that are the same as your competitors.
(great service is not a benefit - everyone says that - unless you do something different with your service offerings)
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
Are you looking for vending machines for sale? You are aware that advertisements about vending machines are not like any other ads that you might normally find anywhere. Even in classified ads, are rare. Nevertheless, there are great opportunities for you if you are willing to use the internet to find a vending machine for sale.Some of the online businesses that sell vending machines have an established record in business and you can choose the vending machine you need. The sales clerks will assist you in choosing which vending machine is made of t
Few and far between.
In fact, it appears to me that most business owners lose all sense of creativity when they start their business.
The typical process they go through?
Look at what all their competitors do, where they advertise, the types of advertisements they run, the marketing materials they use, the web sites they have... and then they COPY everyone else.
Open your yellow pages for proof... in house painting or carpet cleaning... what is DRAMATICALLY different? Or any section for that matter.
How do you create a dramatic difference in your business? And why should this be considered important?
First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That alone should be enough.
So - tripling your odds of making your business the leader in your industry is all you need to know at this point.
NOTE: 80% of copycats end up failing in their business - so this is very important.
Now, let's get into how to create your own dramatic difference.
1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.
2) List out your competitors biggest benefits as well - same method.
3) Cross out the benefits on your list that are the same as your competitors.
(great service is not a benefit - everyone says that - unless you do something different with your service offerings)
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
Patents had been long identified as most valuable informational source of the technical and competitive informations. During the last few years these have gained a lot more attention. Due to increase in the globalization and competition, it is very important for the companies to protect their innovations and also make their R&D activities more efficient. India is well recognized as a knowledge hub, due to it’s highly talent pool. A lots of IP services providers; emerge in India during the last few years. Most of them have are being started by 2-3 people w
How do you create a dramatic difference in your business? And why should this be considered important?
First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That alone should be enough.
So - tripling your odds of making your business the leader in your industry is all you need to know at this point.
NOTE: 80% of copycats end up failing in their business - so this is very important.
Now, let's get into how to create your own dramatic difference.
1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.
2) List out your competitors biggest benefits as well - same method.
3) Cross out the benefits on your list that are the same as your competitors.
(great service is not a benefit - everyone says that - unless you do something different with your service offerings)
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
My corporate career, excluding my VA experience, spans some 25 plus years. I've had government office bosses, travel industry bosses, airline bosses, coachline bosses, hotel bosses, engineering bosses, manufacturing bosses, sales and marketing bosses, human resources bosses, small office bosses, large state and country wide business bosses, editing bosses, medical bosses, magazine bosses and probably some others I can't remember. I've experienced a wide range of personalities wearing the Boss hat, and I've come to this conclusion: If your Boss hates y
Now, let's get into how to create your own dramatic difference.
1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.
2) List out your competitors biggest benefits as well - same method.
3) Cross out the benefits on your list that are the same as your competitors.
(great service is not a benefit - everyone says that - unless you do something different with your service offerings)
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
How do I know that this can happen?Simple: It has happened to me! Let me show you the play-by-play…Summary of trade:* Name of Company: Cemex (ticker:CX).* Opening Trade: Bought 20 contracts of CX on January 31, 2005 at $2.40 a contract (March 2005 expiration, Strike: 35).* Closing Trade: Sold 20 contracts of CX, two days later, on February 2, 2005 at $4.00 a contract for a profit of $1.6 a contract, or 40%.* Between the time I bought and sold my options, the stock moved $1.32.This was my first t
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
Write out 6 answers to each of those.
Does it SHINE? Or does it suck?
If your statement doesn't leap off the page as a big breakthrough - keep working on it. What difference could make your business 10 TIMES greater than all your competitors?
With so many daily distractions in front of your potential customers - you have to create a MASSIVE difference in their eyes.
What would make them stop everything they are doing to visit your store, read your ad, or answer your letter to them?
Find a way to become dramatically different and you will succeed. Probably the best way to find your own dramatic difference is to look at what your competitors are doing - and do the opposite! And the easiest way to do the opposite is to look at OTHER industries to see what they do differently than you do - THEN find a way to use their difference in your own business.
If you paint houses - copy the service ideas behind cleaning companies, window cleaners, tree trimmers.
If you run an accounting firm - copy the service ideas behind printing companies, marketing consultants, house painters, car detailers.
If you run an information product business - copy the service ideas behind luxury property rentals, artists, paving companies, fence builders, moving companies or pizza delivery companies.
YES - these are completely off-the-wall, unbelievably abstract ideas. That's the point!
Find out what works best in other industries (stands out as the most bizarre way to do business in your own industry) - and copy that idea. Try it out for a few months and see how people respond.
You will be pleasantly surprised.
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