Casual Articles

Are You Sure You Know What You're Doing?
Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases.And speaking of non-believers, w

There's market risk -- the ris

Small Business Success
Since the inception my business, I have had a lot of small business owners talk to me about business basics. It may surprise you to know that I offer a handful of tips to everyone who asks. These following tips are what I like to call the template to small business success.Know your niche: Decide today. Who is truly your best market?

Financial and business risk is unavoidable because there is risk in anything you do, including -- and especially -- doing nothing.

There's market risk -- the risk

High Impact Email Marketing & How To Create It
High Impact Email Marketing can make you rich. The money is truly in the list and you need to start building a list and marketing to it. Imagine if after a few years you had a list of 300,000 subscribers. Think about if you sent out a weekly email for a product that made you an average of $45. If you got only 0.5% to buy you would make a

avoidable because there is risk in anything you do, including -- and especially -- doing nothing.

There's market risk -- the ris

Cover Letter Warning: Watch Out For the BIG BAD WORD!
Dear Job-Seeker:Just as Goldilocks was suspicious of the big bad wolf, be wary of the big bad word! You know the kind. Pursuant. Heretofore. Credence and all their contagious cousins! Unless you keep your guard up, these little pests will infest your cover letters like termites in a wood pile! Don't let them.Remember, empl

anything you do, including -- and especially -- doing nothing.

There's market risk -- the ris

Forex Currency Trading Software - Knowing the Functions
We are living in information age and it has also brought a revolutionary change in the field of currency trading. That is pretty much evident from the fact that having currency trading software has become indispensable for every Forex broker. Such software not only provides clients with real time market prices but also provides a lot of imp

d especially -- doing nothing.

There's market risk -- the ris

Advertising Works! (Part 3)
Pursuant to Advertising Works part 1 and 2, I wanted to clarify some issues about web marketing using classified advertising. To recap some major points: All products and services can be grouped into two general categories; good products and bad products. How do you know if you have a bad product? The answer is simple, people will send it

There's market risk -- the risk that adverse market moves will cause you to lose money.

There's opportunity cost risk -- the risk that you let a great opportun

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When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.

If you own a concrete cleaning company then you know it is important to do sales. The most important thing when doing selling for a concrete company is to go out and look at the properties that the property management company or corporation gave you on a list.

In a recent individual sales coaching session, my client was lamenting her inability to grab the attention of a particular prospect. She described the many letters she had sent and the information contained in the letters. Essentially her letters were lists of all the services (features) offered by the company and concluded with a...

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