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Casual Articles - Technology Recruiting Trends
Small business advertising shouldn’t be done like most of the advertising you see on T.V. … or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn’t do much of the following:1) Institutional advertising (a.k.a. “Madison Avenue” type advertising).2) Public relations or simply publicity seeking.3) Any type of response advertising that's non-measurable.The kind of advertising you SHOULD be doing is measurable. By this I mean you can …a) … control costs.b) … measure results.Small business advertising that doesn't fit these criteria is mostly like throwing money down a hole. (Like I said, there are exceptions. But if you try to promote your business using public relations you’d better have a business that can benefit from that …plus get the help of a professional who specializes in it.)
Many managers and recruiters will use acronyms to describe their requirements, assuming that everyone will use them when searching for jobs on the major sites. Terms such as “DBA”, “SOX”, “VOIP”, and “PM” are common amongst recruiters, but candidates will also search for the expanded terms – and you don’t want to miss your chance to get in their results.
Remember – don’t avoid using acronyms, but always include the associated definitions to enhance your chances. Examples would be “We need an Oracle DBA (Database Analyst), to assist us with our SOX (Sarbanes Oxley) project, who will serve as the PM (Project Manager).” This would insure that all your acronyms would have expanded terms that will be indexed in the job search engines.
Use multiple job titles to describe the same job.
One comp
Those who push paper and demand forms when they are not completely necessary are doing so to their own peril. Unfortunately when the government demands forms they do it to our peril. You see incase you had not noticed FORM is a four letter word and for good reason too. Forms are so often used by bureaucracies, lawyers and stodgy old corporations who are on their way out.The surest way to kill any progress is to stop the process and start making people fill out forms. Bill Gates was able to reduce the number of forms used in his company to only a few, guess what? Microsoft became the biggest corporation in the world after that.If you increase paperwork and bureaucracy you will impede innovation, efficiency and could potentially lose your intended victory. We must avoid forms like the plague if we are to continue the forward progression of our species.If you tre
In this article I discuss the movement from offline to online recruiting and a range of new recruiting tools that are influencing the future, plus some simple things you can do to make your own job listings easier to find online.
Let's start with a brief retrospective. In the not too distant past, if you wanted to hire someone, you'd sort through recent unsolicited r?sum?s, run a classified ad in the local paper, post a referral notice on the company bulletin board, and call it a day. If you had an executive-level candidate, perhaps you spent $5,000 to place a display ad in the local daily or weekly business rag or a couple of national trades. If you were really desperate, you probably dialed a headhunter and prepared the boss for the bad news - the headhunter's commission.
But with the advent of the Internet, recruiters learned how to upload their job listings and ship them off to the niche and mega job boards. These tools gave recruiters access to a national bank of r?sum?s – and broadcast a job posting to both passive and active job seekers. R?sum? scanning technologies provided a way for recruiters to build their own candidate pools based on keyword searches.
Online Recruiting--Take Two
Then something happened. R?sum?s started getting stale, jobs that got posted were bottom of the barrel, and the buzz about online job searches began to quiet.
The Internet is all about creating a WOW experience, so when something Internet starts to flat line, the Internet gurus rethink the game and reengineer business models. The same is true of online recruiting, an industry with its own evolutionary cycle.
Take a simple example that's close to home. In many companies, the HR and recruiting group has won its own space on the corporate Internet. Your corporate recruiting site allows you to post jobs, email candidates and collect resumes. Ostensibly, candidate could find your jobs when they looked for them.
Then along came Google to change all of that.
On Google, the top 20 job and/or career keywords represent 10 million searches each month alone. If your job listing doesn't come up in a search result, fewer candidates are going to find you. So how do you get around this?
Optimize Your Job Listings
Job Content Optimization can help you increase the effectiveness of your own online recruiting Website by making your job listings more relevant to big search engines. Optimizing your job listings isn't brain surgery. Once you know a few simple tricks, you're well on your way to creating search-engine-friendly job postings.
Search engines zoom in on keywords, but how those keywords are presented in your job listing makes all the difference. Simply put, you have to make sure that your job listings are well written. There are a number of ways to optimize them:
Use common words, instead of your corporate code words.
You have to use words that people will search on. If you post a job for a Mechanical D/D Engineer, how is anyone going to find you? Better to use plane English, i.e., Mechanical Design and Drafting Engineer.
Expand and define your acronyms.
Many managers and recruiters will use acronyms to describe their requirements, assuming that everyone will use them when searching for jobs on the major sites. Terms such as “DBA”, “SOX”, “VOIP”, and “PM” are common amongst recruiters, but candidates will also search for the expanded terms – and you don’t want to miss your chance to get in their results.
Remember – don’t avoid using acronyms, but always include the associated definitions to enhance your chances. Examples would be “We need an Oracle DBA (Database Analyst), to assist us with our SOX (Sarbanes Oxley) project, who will serve as the PM (Project Manager).” This would insure that all your acronyms would have expanded terms that will be indexed in the job search engines.
Use multiple job titles to describe the same job.
One compa
For a long time, companies used employee time clocks to keep track of how many hours each employee worked each week. Each employee had their own punch card, which they inserted into the time clock so the time could be stamped on it. Even though technology has caught up with the time clock, it is still one of the best ways available of keeping track of the hours an employee works, and transferring that information across to payroll so that the employee is paid correctly.Nowadays, it's more likely that an employee will have his own plastic swipe card, and he will swipe this through a slot on the time clock to record the time he starts and finishes. This information is either transferred immediately to the computers in payroll, or is downloaded at regular intervals so that the data can be accessed by payroll. This data can then be uploaded straight into a pay system, or pr
But with the advent of the Internet, recruiters learned how to upload their job listings and ship them off to the niche and mega job boards. These tools gave recruiters access to a national bank of r?sum?s – and broadcast a job posting to both passive and active job seekers. R?sum? scanning technologies provided a way for recruiters to build their own candidate pools based on keyword searches.
Online Recruiting--Take Two
Then something happened. R?sum?s started getting stale, jobs that got posted were bottom of the barrel, and the buzz about online job searches began to quiet.
The Internet is all about creating a WOW experience, so when something Internet starts to flat line, the Internet gurus rethink the game and reengineer business models. The same is true of online recruiting, an industry with its own evolutionary cycle.
Take a simple example that's close to home. In many companies, the HR and recruiting group has won its own space on the corporate Internet. Your corporate recruiting site allows you to post jobs, email candidates and collect resumes. Ostensibly, candidate could find your jobs when they looked for them.
Then along came Google to change all of that.
On Google, the top 20 job and/or career keywords represent 10 million searches each month alone. If your job listing doesn't come up in a search result, fewer candidates are going to find you. So how do you get around this?
Optimize Your Job Listings
Job Content Optimization can help you increase the effectiveness of your own online recruiting Website by making your job listings more relevant to big search engines. Optimizing your job listings isn't brain surgery. Once you know a few simple tricks, you're well on your way to creating search-engine-friendly job postings.
Search engines zoom in on keywords, but how those keywords are presented in your job listing makes all the difference. Simply put, you have to make sure that your job listings are well written. There are a number of ways to optimize them:
Use common words, instead of your corporate code words.
You have to use words that people will search on. If you post a job for a Mechanical D/D Engineer, how is anyone going to find you? Better to use plane English, i.e., Mechanical Design and Drafting Engineer.
Expand and define your acronyms.
Many managers and recruiters will use acronyms to describe their requirements, assuming that everyone will use them when searching for jobs on the major sites. Terms such as “DBA”, “SOX”, “VOIP”, and “PM” are common amongst recruiters, but candidates will also search for the expanded terms – and you don’t want to miss your chance to get in their results.
Remember – don’t avoid using acronyms, but always include the associated definitions to enhance your chances. Examples would be “We need an Oracle DBA (Database Analyst), to assist us with our SOX (Sarbanes Oxley) project, who will serve as the PM (Project Manager).” This would insure that all your acronyms would have expanded terms that will be indexed in the job search engines.
Use multiple job titles to describe the same job.
One comp
The choice to hire a consultant for business or personal projects is often more difficult then determining the steps for the project itself, but there are several things you can do to help make deciding to hire, choosing and hiring a consultant easier.Do you need a consultant?If you are asking the question, the likely answer is yes. Perhaps a better question may be “at what point do you need a consultant?” The beginning is a good answer. Of course, consultants are available to help you get out of a bind, but if you hire a consultant early on, chances are you will avoid most major pitfalls. Even if you feel you are experienced in the area of your project, a consultant may be able to provide advise, you may have not realized would be useful or take some of the work or pressure off of your hands A consultant can even be used to help you focus your goals to determine wha
Take a simple example that's close to home. In many companies, the HR and recruiting group has won its own space on the corporate Internet. Your corporate recruiting site allows you to post jobs, email candidates and collect resumes. Ostensibly, candidate could find your jobs when they looked for them.
Then along came Google to change all of that.
On Google, the top 20 job and/or career keywords represent 10 million searches each month alone. If your job listing doesn't come up in a search result, fewer candidates are going to find you. So how do you get around this?
Optimize Your Job Listings
Job Content Optimization can help you increase the effectiveness of your own online recruiting Website by making your job listings more relevant to big search engines. Optimizing your job listings isn't brain surgery. Once you know a few simple tricks, you're well on your way to creating search-engine-friendly job postings.
Search engines zoom in on keywords, but how those keywords are presented in your job listing makes all the difference. Simply put, you have to make sure that your job listings are well written. There are a number of ways to optimize them:
Use common words, instead of your corporate code words.
You have to use words that people will search on. If you post a job for a Mechanical D/D Engineer, how is anyone going to find you? Better to use plane English, i.e., Mechanical Design and Drafting Engineer.
Expand and define your acronyms.
Many managers and recruiters will use acronyms to describe their requirements, assuming that everyone will use them when searching for jobs on the major sites. Terms such as “DBA”, “SOX”, “VOIP”, and “PM” are common amongst recruiters, but candidates will also search for the expanded terms – and you don’t want to miss your chance to get in their results.
Remember – don’t avoid using acronyms, but always include the associated definitions to enhance your chances. Examples would be “We need an Oracle DBA (Database Analyst), to assist us with our SOX (Sarbanes Oxley) project, who will serve as the PM (Project Manager).” This would insure that all your acronyms would have expanded terms that will be indexed in the job search engines.
Use multiple job titles to describe the same job.
One comp
The quickest and cheapest way to build traffic today is by writing articles. By writing articles on your niche topic, you build credibility in your market. Submit your articles to the hundreds of article directories and you will create a viral stream of steady traffic. Your articles are posted on websites all over the internet and will have a resource box with a link to your website. The more articles you submit, the more one-way, quality links to your site will be found by the search engines.When writing your articles, you want to make sure that you present the right impression for your business. If you write hogwash, your audience will immediately be turned off and never visit your site! Remember that one of your goals is to build your credibility. Here are four matters to consider as you prepare your material: Use a professional toneProofread for gramma
Search engines zoom in on keywords, but how those keywords are presented in your job listing makes all the difference. Simply put, you have to make sure that your job listings are well written. There are a number of ways to optimize them:
Use common words, instead of your corporate code words.
You have to use words that people will search on. If you post a job for a Mechanical D/D Engineer, how is anyone going to find you? Better to use plane English, i.e., Mechanical Design and Drafting Engineer.
Expand and define your acronyms.
Many managers and recruiters will use acronyms to describe their requirements, assuming that everyone will use them when searching for jobs on the major sites. Terms such as “DBA”, “SOX”, “VOIP”, and “PM” are common amongst recruiters, but candidates will also search for the expanded terms – and you don’t want to miss your chance to get in their results.
Remember – don’t avoid using acronyms, but always include the associated definitions to enhance your chances. Examples would be “We need an Oracle DBA (Database Analyst), to assist us with our SOX (Sarbanes Oxley) project, who will serve as the PM (Project Manager).” This would insure that all your acronyms would have expanded terms that will be indexed in the job search engines.
Use multiple job titles to describe the same job.
One comp
Unless you are among the rarest of the rare there are times when you think your boss is a jerk, a real pain in the rear.But hold up a minute, you'll be well served to consider the reasons behind his behavior before you throw a fit. Understand, please, that I am not saying these reasons will justify a bad boss, but they do go a long way toward explaining what's going on. When you understand what's with the boss, you'll be better able to cope and to manage the relationship with him and boost your career.Consider these scenarios:1. Your boss doesn't know how to be the boss.It may not be his fault. The workforce is filled with people occupying the position of boss who have had little or no training for the role. They have simply stayed around long enough to climb up the ladder by virtue of seniority.2. You boss is dumb as a post.He may be, but
Many managers and recruiters will use acronyms to describe their requirements, assuming that everyone will use them when searching for jobs on the major sites. Terms such as “DBA”, “SOX”, “VOIP”, and “PM” are common amongst recruiters, but candidates will also search for the expanded terms – and you don’t want to miss your chance to get in their results.
Remember – don’t avoid using acronyms, but always include the associated definitions to enhance your chances. Examples would be “We need an Oracle DBA (Database Analyst), to assist us with our SOX (Sarbanes Oxley) project, who will serve as the PM (Project Manager).” This would insure that all your acronyms would have expanded terms that will be indexed in the job search engines.
Use multiple job titles to describe the same job.
One company may call a person an account manager, but another company may have a different label for the same job, such as account executive, sales representative, inside sales rep, or the like. Explore how other companies label similar jobs by doing searches on the major job boards, then include those job titles in your job listings with a simple phrase, such as: "This job is similar to an account executive or a sales representative." That way someone searching for any one of the three job titles has a better chance of finding you.
Not Monster … indeed
If your jobs make it into Google searches, they'll probably make it to some of the new job search engines, such as indeed, SimplyHired.com, or Google Base.
This new breed of job search engine aggregates the job listings from independent niche sites, company sites, classified job listings, and mega boards. The search results are broad and deep, encapsulating in one search what 12 or more searches across different job boards might produce.
Although getting listed in the search results is free for many of these job search engines, some offer sponsored job listings and keyword advertising. The downside is that the branding is new, so many job seekers don't know the sites exist.
Social Networking Anyone?
Another innovation is a thing called "social networking." Simply put, social networking is like a Rolodex on steroids. This pumped-up Rolodex connects you to all the Rolodexes that are connected to other ones. For HR professionals and recruiters, social networking “technofies” the old fashioned method of networking candidates into a job. The recruiter announces a job, and word spreads to everyone in the network.
LinkedIn, perhaps the most popular example of social networking tools, lets a recruiter broadcast a job through a network of linked contacts.
For example, if you have four people in your immediate network, you might expand your broader network to 24 people at 15 companies. Then if someone on your network knows someone else who is interested in the job, you get a direct introduction via email to that person. The downside is that it takes time and persistence to connect yourself, and recruit your contacts into the system.
These recruiting advancements represent the continued evolution of our profession. While awareness is the first step towards modifying your habits as a recruiter or HR group, taking initiative is how you enhance your staffing results. The key is to continually learn and adapt so that in the future you can proudly look back and nod your head knowingly when someone mentions Google, optimization, indeed, and Social Network Marketing. Ah, those were the days.
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