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    Casual Articles - Venture Capital's Indian Journey

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    ood online travel service will remove many of the frustrations inherent in planning trips to India. It will also leverage aspects of electronic communication --timeliness, transparency and better organization.

    I will not be surprised if

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    Recently, there has been a spate of investments in Indian companies that provide online travel services. This is probably one of the earliest forays by VC's into an an entire Internet sector in India.

    Kleiner Perkins in Cleartrip
    WestBrige in Travel Guru
    Reliance, Norwest and TV18 in Yaatra Online
    SAIF in MakeMyTrip

    These investments make perfect sense. India's burgeoning middle class is keen to spend on travel. Moreover, tourists worldwide are also keen on spending their annual vacations at Indian locales. Both these groups are keen to study varied aspects of India' cultural heritage - Temples, Minars, the Taj Mahal, forts, rivers etc; as well as experience its economic might - thriving software industries, bustling cities with a splurging middle-class, pubs, mouth-watering delicacies and so on.

    Often, planning a trip involves dealing with various intermediaries and agents, and that too over a non-electronic medium. A good online travel service will remove many of the frustrations inherent in planning trips to India. It will also leverage aspects of electronic communication --timeliness, transparency and better organization.

    I will not be surprised if

    80-20 - The Parieto Principle in Joint Ventures
    We know that 20% of the people get 80% of the results in any group. That same 20% does most of the work and also makes most of the money. This applies to any group. That Inner Circle of co
    estBrige in Travel Guru
    Reliance, Norwest and TV18 in Yaatra Online
    SAIF in MakeMyTrip

    These investments make perfect sense. India's burgeoning middle class is keen to spend on travel. Moreover, tourists worldwide are also keen on spending their annual vacations at Indian locales. Both these groups are keen to study varied aspects of India' cultural heritage - Temples, Minars, the Taj Mahal, forts, rivers etc; as well as experience its economic might - thriving software industries, bustling cities with a splurging middle-class, pubs, mouth-watering delicacies and so on.

    Often, planning a trip involves dealing with various intermediaries and agents, and that too over a non-electronic medium. A good online travel service will remove many of the frustrations inherent in planning trips to India. It will also leverage aspects of electronic communication --timeliness, transparency and better organization.

    I will not be surprised if

    Tactics of the Invisible Salesperson
    Look around, do you see evidence of a salesperson in your organization? If you are the salesperson, do you leave a trace of what you have done? Some salespeople are excellent at looking bu
    en on spending their annual vacations at Indian locales. Both these groups are keen to study varied aspects of India' cultural heritage - Temples, Minars, the Taj Mahal, forts, rivers etc; as well as experience its economic might - thriving software industries, bustling cities with a splurging middle-class, pubs, mouth-watering delicacies and so on.

    Often, planning a trip involves dealing with various intermediaries and agents, and that too over a non-electronic medium. A good online travel service will remove many of the frustrations inherent in planning trips to India. It will also leverage aspects of electronic communication --timeliness, transparency and better organization.

    I will not be surprised if

    Search Engine Success & The Google-Vision Secret
    Want to know the secret to great search engine listings? Ignore Google.No, I'm not crazy.Have you ever seen a horse plodding down the road wearing blinders? A lot of people
    oftware industries, bustling cities with a splurging middle-class, pubs, mouth-watering delicacies and so on.

    Often, planning a trip involves dealing with various intermediaries and agents, and that too over a non-electronic medium. A good online travel service will remove many of the frustrations inherent in planning trips to India. It will also leverage aspects of electronic communication --timeliness, transparency and better organization.

    I will not be surprised if

    What Visitors Like and Dislike (revised)
    Here's what Internet users and buyers say they like and dislike.What Internet visitors like:• They like pictures without sacrificing speed. A slow web site will cost you sale
    ood online travel service will remove many of the frustrations inherent in planning trips to India. It will also leverage aspects of electronic communication --timeliness, transparency and better organization.

    I will not be surprised if a good percentage of these firms go public by 2010. But competition in this sector is fierce and relentless; players will have to innovate continuously to survive.

    May the journey begin!

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