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Casual Articles - Do You Love the Job You're In?
Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:1. People don't like ads until they see something they want or need.2. Headlines should always illustrate the best, specific benefits of one's offer. Cryptic headlines might be fun, but they simply can't compare (in terms of results) to an honest headline that spells out your offer.3. Tell your prospects exactly what you want them to do. Don't assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don't forget to provide the link or address.4. Every ad you place is an opportunity to rate your copy. A mediocre ad won't get many responses, but a great ad can clicks almost anywhere. Don't waste your time placing ineffective ads, always check your results.5. Networking with others is a good way to make sales, but nothing beats good ad copy.6. Networking is not about making lots of
ience it would appear not as I’ve never met one person, who worked for someone else, that loved, let alone, tSo many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:1. People don't like ads until they see something they want or need.2. Headlines should always illustrate the best, specific benefits of one's offer. Cryptic headlines might be fun, but they simply can't compare (in terms of results) to an honest headline that spells out your offer.3. Tell your prospects exactly what you want them to do. Don't assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don't forget to provide the link or address.4. Every ad you place is an opportunity to rate your copy. A mediocre ad won't get many responses, but a great ad can clicks almost anywhere. Don't waste your time placing ineffective ads, always check your results.5. Networking with others is a good way to make sales, but nothing beats good ad copy.6. Networking is not about making lots of
What Ad Agency Media Buyers Won't Tell You
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.Digital content is diverse. Like print advertising and direct mail, the content of the Internet is largely based on the written word. As with printed media, much of Internet related media relies on graphic images to support marketing messages. However, unlike print and direct mail, the Web enables moving graphics and sound to be conveyed to the prospect or customer. In that respect, it is more like radio or television and like the telephone, the Web can enable one-to-one, interactive communication with e-mail, instant messaging and voice. Yet, unlike any direct response medium, the Web can present the customer with a virtually unlimited amount of marketing information in multimedia format.Print advertising is delivered thro
Let’s say you work an average of 40 hours a week and you started work when you were 20 years old and retired at 65. You’re also a good sleeper and get a good eight hours a night.Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.Digital content is diverse. Like print advertising and direct mail, the content of the Internet is largely based on the written word. As with printed media, much of Internet related media relies on graphic images to support marketing messages. However, unlike print and direct mail, the Web enables moving graphics and sound to be conveyed to the prospect or customer. In that respect, it is more like radio or television and like the telephone, the Web can enable one-to-one, interactive communication with e-mail, instant messaging and voice. Yet, unlike any direct response medium, the Web can present the customer with a virtually unlimited amount of marketing information in multimedia format.Print advertising is delivered thro
That’s 93 600 hours of your life or a solid 10 years devoted to work. If you consider that you spend another huge chunk of your life sleeping, work is a big part of our existence so isn’t natural that we want it to be a happy existence?
In my experience it would appear not as I’ve never met one person, who worked for someone else, that loved, let alone, th
What If Advertising Was Illegal?
What if advertising was illegal? What if it were taken away? What if our nations media charged for their content and news instead of delivering it free and collecting from advertisers? You might be surprised how close that came to be back in the olden days. Thomas Jefferson once said that all advertising was misrepresenting and lying. He indicated if it were not for the news in the papers the whole thing would be a lie?Today it seems it is just the opposite, as the news is not truthful and full of misrepresentation but the advertising is under very harsh scrutiny with rules and regulations from the FTC. So many rules in fact that often they cannot even tell all the benefits of a product or service because someone may say that from their perspective that the commercial may not be true. This opens the company up for complaints to government agencies and even class action lawsuits.But what if the government went further in their regulations and rules on advertising? If they made it any tighter then companies would not be able to advertise and then no one would buy anything, because they may not be informed that it was even available. Likewise the media outlets of radio, TV, newspapers and even websites and Internet Search Engines would have to ch
at 65. You’re also a good sleeper and get a good eight hours a night.What if advertising was illegal? What if it were taken away? What if our nations media charged for their content and news instead of delivering it free and collecting from advertisers? You might be surprised how close that came to be back in the olden days. Thomas Jefferson once said that all advertising was misrepresenting and lying. He indicated if it were not for the news in the papers the whole thing would be a lie?Today it seems it is just the opposite, as the news is not truthful and full of misrepresentation but the advertising is under very harsh scrutiny with rules and regulations from the FTC. So many rules in fact that often they cannot even tell all the benefits of a product or service because someone may say that from their perspective that the commercial may not be true. This opens the company up for complaints to government agencies and even class action lawsuits.But what if the government went further in their regulations and rules on advertising? If they made it any tighter then companies would not be able to advertise and then no one would buy anything, because they may not be informed that it was even available. Likewise the media outlets of radio, TV, newspapers and even websites and Internet Search Engines would have to ch
That’s 93 600 hours of your life or a solid 10 years devoted to work. If you consider that you spend another huge chunk of your life sleeping, work is a big part of our existence so isn’t natural that we want it to be a happy existence?
In my experience it would appear not as I’ve never met one person, who worked for someone else, that loved, let alone, t
10 Credos for Doing Business
Opportunities for doing business can increase if your values match the values which your customer holds. So what are the best ways for doing business through relationships? Here is the list of the ten best ways that I have come across through my own and others personal experience: Always listen to the other person Give away information that will help the other person in writing Dress professionally Have a business card that is not homemade Provide many ways to contact you including your web address and email Have a nice looking website with good content Always answer your emails and queries promptly Create touch points that are meaningful Build the relationship before trying to sell Be focuses on your expertise and do not try to be everythingYour message must be clear and concise yet it must create an excitement about what you have to say and what services you provide. The next topic will give you a list of the best ways to create that excitement.The first point is always the most difficult for people as we all have a tendency to want to talk about our own business and what is happening within our
r a solid 10 years devoted to work. If you consider that you spend another huge chunk of your life sleeping, work is a big part of our existence so isn’t natural that we want it to be a happy existence?Opportunities for doing business can increase if your values match the values which your customer holds. So what are the best ways for doing business through relationships? Here is the list of the ten best ways that I have come across through my own and others personal experience: Always listen to the other person Give away information that will help the other person in writing Dress professionally Have a business card that is not homemade Provide many ways to contact you including your web address and email Have a nice looking website with good content Always answer your emails and queries promptly Create touch points that are meaningful Build the relationship before trying to sell Be focuses on your expertise and do not try to be everythingYour message must be clear and concise yet it must create an excitement about what you have to say and what services you provide. The next topic will give you a list of the best ways to create that excitement.The first point is always the most difficult for people as we all have a tendency to want to talk about our own business and what is happening within our
In my experience it would appear not as I’ve never met one person, who worked for someone else, that loved, let alone, t
Innovative Industrial Name Plates For Your Brand Establishment
Industrial name plate is a vital industrial product identification tool. Each product needs to be identified, for this name plates are attached or printed directly on it. The design of industrial name plate is very important as the nameplate mirrors the image of an industry and its products. It should have a unique quality, sustainability, finishing and character to stand apart; it should not be a run of the mill product. The brand should be portrayed in such a way that it should enhance the quality of a product; it should become a household name.Nameplates and their vast utility:Name plates are useful for customer information as well as for the service technicians. The nameplates can be affixed to give warranty instructions, warnings, "how to use" instructions or important data and contact numbers. Custom name plates help in maintenance also as equipment setting information, specifications and troubleshooting instructions etc are engraved on the custom nameplates.There are various nameplate companies dealing in custom tags, FAA tags, control panels, dials and gauges. For vehicle industries like truck, tanker and trailer manufacturers, Vehicle Identification tags and assembly information, dial indicators for temperature, o
ork is a big part of our existence so isn’t natural that we want it to be a happy existence?Industrial name plate is a vital industrial product identification tool. Each product needs to be identified, for this name plates are attached or printed directly on it. The design of industrial name plate is very important as the nameplate mirrors the image of an industry and its products. It should have a unique quality, sustainability, finishing and character to stand apart; it should not be a run of the mill product. The brand should be portrayed in such a way that it should enhance the quality of a product; it should become a household name.Nameplates and their vast utility:Name plates are useful for customer information as well as for the service technicians. The nameplates can be affixed to give warranty instructions, warnings, "how to use" instructions or important data and contact numbers. Custom name plates help in maintenance also as equipment setting information, specifications and troubleshooting instructions etc are engraved on the custom nameplates.There are various nameplate companies dealing in custom tags, FAA tags, control panels, dials and gauges. For vehicle industries like truck, tanker and trailer manufacturers, Vehicle Identification tags and assembly information, dial indicators for temperature, o
In my experience it would appear not as I’ve never met one person, who worked for someone else, that loved, let alone, t
Annual Evaluation
There is always an annual review and usually the feedback is not very pleasant no matter who you are. The efficiency and accuracy of the reports are doubtful and debatable. Often employees feel that their employers know very little about the staff and their responsibilities.The problem lies less with the concept of performance evaluations: more than 90% of the employees at a company concerned about performance evaluation issues, indicated that they thought honest appraisal of their performance was critical to their success. Some 40% also felt they had never received such an appraisal--despite four-fifths of those employees having at least one signed review on file! The respondents were obviously not receiving what they needed from the documented reviews.Based on the number of articles and books written on the subject, there is no lack of expert opinion. Experts tend to agree with employees that appraisals are important; the problem is none of them has the same opinion on what to do about it. The bottom line is employees want to know how they are doing, and their companies want to tell them. In a nutshell, the problem with most systems of performance evaluation is their failure to address more than a handful of specific traits the c
ience it would appear not as I’ve never met one person, who worked for someone else, that loved, let alone, thoroughly enjoyed all aspects of their job.There is always an annual review and usually the feedback is not very pleasant no matter who you are. The efficiency and accuracy of the reports are doubtful and debatable. Often employees feel that their employers know very little about the staff and their responsibilities.The problem lies less with the concept of performance evaluations: more than 90% of the employees at a company concerned about performance evaluation issues, indicated that they thought honest appraisal of their performance was critical to their success. Some 40% also felt they had never received such an appraisal--despite four-fifths of those employees having at least one signed review on file! The respondents were obviously not receiving what they needed from the documented reviews.Based on the number of articles and books written on the subject, there is no lack of expert opinion. Experts tend to agree with employees that appraisals are important; the problem is none of them has the same opinion on what to do about it. The bottom line is employees want to know how they are doing, and their companies want to tell them. In a nutshell, the problem with most systems of performance evaluation is their failure to address more than a handful of specific traits the c
It made me think of a tidbit I heard during a recent seminar about a survey asking critically ill people what they most regretted in life:
- Not making the most of their relationships
- Not doing meaningful work, and
- Not playing enough
The last two points really had an impact on me. Nobody is sitting on their deathbed proclaiming, “I wish I bought another house.”
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