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Casual Articles - Does McDonald Really Sell Hamburgers and Fries?
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Can you imagine a slogan: “Because we make you 8% a year”?
Somehow I don’t think that slogan would drum up much business. So the global investment houses, just like McDonalds and just like Nike, have figured out a way to sell you something else instead. Because they are not interested in trying to earn more than 6% to 10% a year for you, and this concept could never be sold as a dream, they sell you trust, and in the case of a post 9-11 America, so
You might be wondering what all the talk about business cards is about.Why should you have one?A business card, in the simplest possible terms, is a portable advertisement, targeted only to the people who can make the most difference in terms of your business's success or failure.To see why business cards can make such a difference in the health of your business, think about the classic methods of advertising. Each of them has significant advantages, too--but each also carries a significant disadvantage.For example, take mass media advertising. Most local independent newspapers carry advertising for local businesses, as do magazines and the larger city papers. Print advertising has the advantage of carrying a great deal of information, and of reaching a wide audience. In even a fairly small ad--say two inches by two inches
So what does McDonalds sell?
If you guessed hamburgers, fries and milkshakes, guess again.
Your second guess is probably wrong too. Because I know with today’s marketing obsession with “lifestyle” marketing, most people believe that McDonalds sells a feeling of comfort and a family-friendly atmosphere. Just look at their Happy Meals, their creation of Ronald McDonald, their Disney promotion tie-ins and their “You Deserve a Break Today” jingle. But again, if you thought this, you would be wrong.
Pure and simple, McDonalds sells real estate. In 1968, McDonalds operated just 1,000 restaurants. Less than 40 years later, it operated over 30,000 restaurants and opens 2,000 new restaurants every year. As I said, it sells real estate. If you still don’t believe me, Ray Krok’s (the owner of McDonalds) right-hand man and business partner, Harry Sonneborn, once stated, “We are in the real estate business. The only reason we sell…hamburgers is because they are the greatest producer of revenue from which our tenants can pay us rent.”
And What about Nike? What do they sell?
Given that Nike does not own a single sneaker factory or have a single person directly involved in manufacturing their sneakers on their payroll, it is most definitely not shoes. They outsource every single step of the manufacturing process so they can spend the greatest percent of their annual budget every year on marketing. Nike’s largest budget percentage is overwhelmingly allocated every to their designs and marketing department. And what do they do?
They are Nike’s idea factory. Nike sells dreams, pure and simple.
Before Nike paid Michael Jordan more than enough money that he could ever possibly know what to do with, the sneakers every kid wanted on their feet when they went back to school were Adidas. Nikes were what kids wore when you couldn’t afford Adidas. Back then, Run DMC cut a track titled “My Adidas”, not “My Nikes”. Adidas had the respect of the hip-hop community, not Nike. When Nike realized that the key to success was to sell not shoes, but the concept that wearing Nikes would make you a better athlete, would make you stronger, run longer, run faster, give you more endurance, even make you jump higher “just like Mike”, only then did they started selling more shoes than anyone else. In fact, before they hired Michael Jordan to promote their ideas, Nike was losing so much money that they almost went bankrupt. In fact, this strategy proved so successful that Nike even coined a term for it.
They call this process “bro-ing” (Source: No Logo, by Naomi Klein, p. 75). They would take their prototype shoes to the inner-city playgrounds of Philly, Chicago, and New York, approach young kids, and say “Hey bro, check out the shoes” to build a buzz around them (this stuff is just too good to ever make up.) Nike shoe designer Aaron Cooper stated that when he went on a “bro-ing” expedition in Harlem in New York City, that kids would tell him that Nike was the most important thing in their lives. Number two was their girlfriend. Nike determined from that point on, they were going to “bro” people to death. Since that decision, Nike has long replaced Adidas as the “it” sneaker among the “in-crowd”.
So what do the big global investment firms sell?
The big investment firms employ some very sharp minds as well. They understand that selling a customer a dream and not reality will gather more assets. That’s why they don’t attempt to sell you great returns even though this the number one thing that every investor wants. How else can you explain why most investment firms always tell you never to expect more than 6% to 10% maximum returns a year from your stock portfolio? Do those returns sound dreamy to you? Because if this was their major marketing campaign, how many private wealth management clients do you think they would have?
Can you imagine a slogan: “Because we make you 8% a year”?
Somehow I don’t think that slogan would drum up much business. So the global investment houses, just like McDonalds and just like Nike, have figured out a way to sell you something else instead. Because they are not interested in trying to earn more than 6% to 10% a year for you, and this concept could never be sold as a dream, they sell you trust, and in the case of a post 9-11 America, som
Futures options are similar to futures themselves in that both give the holder the right to buy or sell the underlying commodity for a specific price on a specific day. Beyond this there are some significant difference between the two and how they are traded.Rights and RequirementsThe main difference between futures options and futures has to do with rights and requirements. Futures options give the holder the right to buy or sell (depending on the option) the underlying commodity for a specific price on a specific date while futures obligate the purchase or sale. While there are investment strategies for futures that eliminate the need for an investor to accept delivery of 10 tons of pork bellies, the basic concept is the same; futures require the buyer to take delivery (in one form or another) of the commodity in question.Futures Op
And What about Nike? What do they sell?
Given that Nike does not own a single sneaker factory or have a single person directly involved in manufacturing their sneakers on their payroll, it is most definitely not shoes. They outsource every single step of the manufacturing process so they can spend the greatest percent of their annual budget every year on marketing. Nike’s largest budget percentage is overwhelmingly allocated every to their designs and marketing department. And what do they do?
They are Nike’s idea factory. Nike sells dreams, pure and simple.
Before Nike paid Michael Jordan more than enough money that he could ever possibly know what to do with, the sneakers every kid wanted on their feet when they went back to school were Adidas. Nikes were what kids wore when you couldn’t afford Adidas. Back then, Run DMC cut a track titled “My Adidas”, not “My Nikes”. Adidas had the respect of the hip-hop community, not Nike. When Nike realized that the key to success was to sell not shoes, but the concept that wearing Nikes would make you a better athlete, would make you stronger, run longer, run faster, give you more endurance, even make you jump higher “just like Mike”, only then did they started selling more shoes than anyone else. In fact, before they hired Michael Jordan to promote their ideas, Nike was losing so much money that they almost went bankrupt. In fact, this strategy proved so successful that Nike even coined a term for it.
They call this process “bro-ing” (Source: No Logo, by Naomi Klein, p. 75). They would take their prototype shoes to the inner-city playgrounds of Philly, Chicago, and New York, approach young kids, and say “Hey bro, check out the shoes” to build a buzz around them (this stuff is just too good to ever make up.) Nike shoe designer Aaron Cooper stated that when he went on a “bro-ing” expedition in Harlem in New York City, that kids would tell him that Nike was the most important thing in their lives. Number two was their girlfriend. Nike determined from that point on, they were going to “bro” people to death. Since that decision, Nike has long replaced Adidas as the “it” sneaker among the “in-crowd”.
So what do the big global investment firms sell?
The big investment firms employ some very sharp minds as well. They understand that selling a customer a dream and not reality will gather more assets. That’s why they don’t attempt to sell you great returns even though this the number one thing that every investor wants. How else can you explain why most investment firms always tell you never to expect more than 6% to 10% maximum returns a year from your stock portfolio? Do those returns sound dreamy to you? Because if this was their major marketing campaign, how many private wealth management clients do you think they would have?
Can you imagine a slogan: “Because we make you 8% a year”?
Somehow I don’t think that slogan would drum up much business. So the global investment houses, just like McDonalds and just like Nike, have figured out a way to sell you something else instead. Because they are not interested in trying to earn more than 6% to 10% a year for you, and this concept could never be sold as a dream, they sell you trust, and in the case of a post 9-11 America, so
To start a business you have to make sure all aspects of it is in order. If one area is not satisfied, you may face problems later. One such problem you must look into before you even settle into your business is the legal aspects of it. You better make sure your legal issues are covered or you may not have a business to start.There are several issues you must be concerned with regarding starting a business and these involve several aspects of legal situations including zoning regulations and how the land or property you acquired is used.In every city or county there are zoning regulations that you must adhere to. If you start your business and place it in a commercial area, you may not need to worry about zoning regulations. But if you have a business and you place it in a residential area, you must look at the zoning requirements to opera
They are Nike’s idea factory. Nike sells dreams, pure and simple.
Before Nike paid Michael Jordan more than enough money that he could ever possibly know what to do with, the sneakers every kid wanted on their feet when they went back to school were Adidas. Nikes were what kids wore when you couldn’t afford Adidas. Back then, Run DMC cut a track titled “My Adidas”, not “My Nikes”. Adidas had the respect of the hip-hop community, not Nike. When Nike realized that the key to success was to sell not shoes, but the concept that wearing Nikes would make you a better athlete, would make you stronger, run longer, run faster, give you more endurance, even make you jump higher “just like Mike”, only then did they started selling more shoes than anyone else. In fact, before they hired Michael Jordan to promote their ideas, Nike was losing so much money that they almost went bankrupt. In fact, this strategy proved so successful that Nike even coined a term for it.
They call this process “bro-ing” (Source: No Logo, by Naomi Klein, p. 75). They would take their prototype shoes to the inner-city playgrounds of Philly, Chicago, and New York, approach young kids, and say “Hey bro, check out the shoes” to build a buzz around them (this stuff is just too good to ever make up.) Nike shoe designer Aaron Cooper stated that when he went on a “bro-ing” expedition in Harlem in New York City, that kids would tell him that Nike was the most important thing in their lives. Number two was their girlfriend. Nike determined from that point on, they were going to “bro” people to death. Since that decision, Nike has long replaced Adidas as the “it” sneaker among the “in-crowd”.
So what do the big global investment firms sell?
The big investment firms employ some very sharp minds as well. They understand that selling a customer a dream and not reality will gather more assets. That’s why they don’t attempt to sell you great returns even though this the number one thing that every investor wants. How else can you explain why most investment firms always tell you never to expect more than 6% to 10% maximum returns a year from your stock portfolio? Do those returns sound dreamy to you? Because if this was their major marketing campaign, how many private wealth management clients do you think they would have?
Can you imagine a slogan: “Because we make you 8% a year”?
Somehow I don’t think that slogan would drum up much business. So the global investment houses, just like McDonalds and just like Nike, have figured out a way to sell you something else instead. Because they are not interested in trying to earn more than 6% to 10% a year for you, and this concept could never be sold as a dream, they sell you trust, and in the case of a post 9-11 America, so
It’s not very difficult to create a web development that is user friendly. It only takes some thinking ahead. When initiating web development the first thing to think about is the audience. The content and style should cater the audience preferences. A web designer should take a look at the sites that they commonly visit and take note the qualities that are most appealing. What makes this website so appealing? Is it the graphics that are offered? Does the text seem to flow logically? Piecing together positive aspects of different websites will aid in the basic concept of the desired web design.These aspects that have been taken from other websites can be pieced together to form the desired web design. However, in a web development plan always think about the user. A website is designed for a person to come on and use. If the website is not user fri
They call this process “bro-ing” (Source: No Logo, by Naomi Klein, p. 75). They would take their prototype shoes to the inner-city playgrounds of Philly, Chicago, and New York, approach young kids, and say “Hey bro, check out the shoes” to build a buzz around them (this stuff is just too good to ever make up.) Nike shoe designer Aaron Cooper stated that when he went on a “bro-ing” expedition in Harlem in New York City, that kids would tell him that Nike was the most important thing in their lives. Number two was their girlfriend. Nike determined from that point on, they were going to “bro” people to death. Since that decision, Nike has long replaced Adidas as the “it” sneaker among the “in-crowd”.
So what do the big global investment firms sell?
The big investment firms employ some very sharp minds as well. They understand that selling a customer a dream and not reality will gather more assets. That’s why they don’t attempt to sell you great returns even though this the number one thing that every investor wants. How else can you explain why most investment firms always tell you never to expect more than 6% to 10% maximum returns a year from your stock portfolio? Do those returns sound dreamy to you? Because if this was their major marketing campaign, how many private wealth management clients do you think they would have?
Can you imagine a slogan: “Because we make you 8% a year”?
Somehow I don’t think that slogan would drum up much business. So the global investment houses, just like McDonalds and just like Nike, have figured out a way to sell you something else instead. Because they are not interested in trying to earn more than 6% to 10% a year for you, and this concept could never be sold as a dream, they sell you trust, and in the case of a post 9-11 America, so
Three Pronged Google’s Jaggar Update was the scariest of all Google Updates so far, it’s the longest period update and affected almost all websites specially those on competitive keyword or phrase. Majority of SEOs and Website Owners dislike this update, since they had to change their strategies.I personally like google not only because of its volume and popularity but for its continual efforts to improve and maintain search engine quality of results. In search, google always comes with new and innovative ideas. Here is a latest updates that google does recently, it’s another step toward better results.Here is a list of elements in Jaggar Update: 1. Reciprocal Link Exchange (RLE) Abuse2. CSS SPAM3. Blog SPAM4. Redirect Domains or Pages5. Pirate Sites or Matter6. Inbound Links (IBL) Repetition
Can you imagine a slogan: “Because we make you 8% a year”?
Somehow I don’t think that slogan would drum up much business. So the global investment houses, just like McDonalds and just like Nike, have figured out a way to sell you something else instead. Because they are not interested in trying to earn more than 6% to 10% a year for you, and this concept could never be sold as a dream, they sell you trust, and in the case of a post 9-11 America, sometimes even shamelessly sell national pride. Just look at some of the slogans they have used.
Prudential. “Growing and Protecting Your Wealth”. Merrill Lynch. “We’re bullish on America”. And Goldman Sachs: “We Stress Teamwork in Everything We Do.”
The message has always been, “Trust us, because we know what we’re doing. Since we’re the authorities, if we can’t earn you more than 6% to 10% a year, then you certainly won’t be able to do any better on your own.” And in the case of Merrill Lynch’s slogan of “We’re Bullish on America”, if that’s true, I’d like to take a look at their CEO’s stock portfolio in mid-2006 and see exactly how much of his portfolio is allocated to the U.S. stock markets.
A simple way to determine what is the core of a company’s mission is not to read their mission statement, but to observe what companies spend all their time and money doing. McDonald’s spends all their time and money building new restaurants. Conclusion: McDonald’s #1 goal is to sell as much real estate as possible through selling what enables their tenants to pay rent – fast food. Nike spends all their time and money developing new marketing campaigns and doesn’t even have one single employee on their direct payroll that makes sneakers. Conclusion: Nike’s #1 goal is to build the strongest message possible that the Nike brand is the “it” brand to own.
And global investment firms spend all their time and money training their financial consultants how to gather more assets, not how to make more money for their clients. If you really are skeptical of this, just call up you financial consultant and ask him (or her) how he spends all of his time every day. Ask him (or her) to describe an average day to you and calculate how much of every day is actually spent in activities that will maximize the return of your portfolio versus how much of every day is spent in activities that will maximize the amount of additional assets gathered for the firm. And therein lies your answer.
Almost every global investment firms’ #1 objective is to gather as many assets as they can, not to maximize the returns of your portfolio.
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