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Casual Articles - Investing Locally vs. Nationally
Getting Online: A Basic Guide to the Internet t no cost. They are paid fees by the developers and because of volume, it allows them to perform considerable efforts to find quality properties. You simply evaluate all the information that they have gathered.If you're reading this, chances are you're pretty much up to speed on how to use that mysterious contraption known as the internet. However, you may know someone who would benefit from a crash course in internet basics - maybe you have a mother-in-law who is intimidated by technology. Maybe your child is getting old enough to be introduced to cyber space (though, in most cases, your child could probably teach you a thing or two about computers). Maybe you yourself need to bone up on the basics. Whatever the case, a guide to the internet can be a handy tool indeed.Though it is an entity that is used by millions of people, no one actually owns the internet. It is comprised of a connection of networks that are monitored, updated, and generally maintained in many ways, by many individuals and organizations, but there is no one public organization tasked with regulating the content or the rules of the entire internet. Most countries have their own policies on the sort of material that is legal to upload, view, or download.The first thing you need to know about the internet is that you wo 3. Considerable Analysis Quality national groups will go to great lengths to understand and convey the local market information to you. They understand that you may not visit the area so they want you to be as informed as possible. 4. Little Competition Even though there is a HUGE number of investors in these groups, most everybody finds that there is plenty of opportunity to go around. Reason being is that most people want to only buy 1 property and quite frankly, most people do not act quickly enough. 5. Diversification You can buy properties in different areas of the country so if there is a down turn in one area, it may not impact your other properties. Cons 1. Personal Knowledge Of Market You will not originally understand the market; however, the analysis delivered to your email will bring you up to speed quickly. 2. Access To Property Because time scales are typically short, if you want to visit a property, you need flexibility to juggle schedules (airline tickets are cheap). 3. Rental Issues You typically don't want to manage a property from long distance, because of this, national groups will identify appropriate property managers in the area. 4. Typically Requires Good Credit The national groups can obtain good financing options for you, but most are going to want Beacon scores of 650 or higher. 5. Trust Requires a lot of confidence in the national group. Do Famous Logos You're driving down the street in your hometown when suddenly you see a goldmine sitting in front of you; it is a vacant house, with overgrown weeds and in need of some TLC. It's screaming "buy me cheap," and the wheels start spinning in your head about the 10 to 50 thousand dollars you can make by rapidly acquiring this home, renovating, and then selling as a pretty house. You scramble to the courthouse, look up property owner, and SCORE!!! it's an out of town owner! Clearly they are desparate to sell. You track down the seller's phone number and with much anticipation, you make that all important call
.. dollar signs dancing in your head. But wait, you are getting the dreaded message from the phone company, "We're sorry, but the number you have reached has been disconnected..." Bummer. Well, all we have to do is send this person a letter and it is pay day baby! So, out goes the letter knowing the phone will ring as soon as it is received.Famous logos make you instantly remember the company and its product. They are recognized and valued everywhere. The most common feature of all famous logos is their simplicity of design. Most of the famous logos are simple, attractive, and eye-catching.Famous logos are not created overnight. It takes years of labor to make them ingrained on the mind of the people. Multi-national companies spend millions of dollars to establish their logos on the psyche of the people.Today, the market is filled with numerous brands of products, but only a few products stand out from the rest. Famous logos are recognized beyond the boundaries of language, race or nation. For example, the blue and red ball of Pepsi would be universally identified, even if the name were written in an unknown language.Famous text logos include those of Coca Cola, IBM, Volkswagen, General Electric, Fiat, McDonalds, Nokia, LG, Toyota, and Intel. Among companies that use famous symbol logos are Mercedes, Apple, Mitsubishi, Cadillac, Ferrari, Renault, Porsche, and Subaru. Famous combination logos include Sprite, Walt After day 5 of waiting, you decide they must just be out of town and any day, you will get that call. After week 2, you are starting to wonder what is going on but still are hopeful. Finally, after week 4, you are starting to believe this is a lost cause. Oh well, another golden opportunity that just didn't quite materialize; there has got to be an easier way. The above scenario, while hypothetical, is a typical scenario faced by many investors that work on a local basis. Regardless if you are interested in wholesaling, flipping, renovating, lease optioning, or the variety of other options available to you, there are two things that you must accomplish to be a successful local investor: steady supply of quality opportunities and a steady supply of buyers for your properties. As an investor that has participated in the purchase of millions of dollars of properties, locally as well as on a nationally, let me be the first to tell you that BOTH local and national investing work great, IF DONE PROPERLY; however, the impact that each has on your time involvement is wildly different. In this article, I will try to explain the pro's and con's of investing locally vs nationally. Even though I lead a group of national investors numbering of 20,000, I still invest in my backyard and find it profitable. In my opinion, an investor should not decide BETWEEN investing locally/nationally but rather understand the merits of both and use which ever suits them best at a particular time. Local Investing: The mantra in real estate investing has always been "invest in what you know your own backyard". For the knowledgeable investor, this is good advice because then you KNOW when a good deal is actually in front of you. However, when we discuss the national investing approach, you will see that it is not the only way to know the market. For example, suppose you get offered to purchase a home at a fire sale price of $130/Sq. Ft. According to the broker, this is a slam dunk. If you happen to KNOW that properties are going for $170/Sq. Ft in the area and the fix up costs are reasonable, then in a matter of minutes, you can make a decision to purchase the property. That local knowledge is critical to understanding when you have a good, low risk opportunity. In addition to just local knowledge, there are a number of other issues that we must consider. Specifically, some of the pro's & con's of local investing that we see are: Pros: 1. Knowledge of market If the investor does their homework. 2. Easy access to property Simply drive to the property to inspect. 3. Can control any fixups, rentals, etc. Much easier to deal with locally. 4. Can structure deals with little money or credit Yes, the no/low money down deals do work but just take a lot of work to create. Cons 1. Heavy competition Almost all other investors are looking locally so you get the needle in a haystack problem; 2. Time Because you have to find the deals, it is hard to invest with limited time. Successful local investors set up advertising systems to bring properties to them. 3. No Clout Let's face it, as an individual investor, it is difficult to get great deals, discounts, etc. unless you have a LONG track record of performing in that market. 4. No Outside Analysis Other than possibly a local agent helping you, there is little market/growth analysis that is available to you unless you perform it yourself. Again, this can be quite time consuming. Most local investors take one of two paths after gaining some experience: either they abandon it because it takes too much time, or they find it lucrative enough to turn it into a full time business. For the individual that has money and credit to invest but not much time, then most find the local approach to be frustrating. National Investing: The best way to understand national investing is to look at Walmart's business model. What they do is find suppliers that can produce quality product at the most competitive price. Because they have such a large consumer base, it is lucrative for the supplier to provide quality product at much reduced margins relative to low volume stores. Also, by not being restricted geographically, they can find those suppliers where the economics makes sense for everybody. In the national real estate arena, it really works the same way. Consider our group that has over 20,000+ investors registered to our database. If you are a real estate developer interested in rapidly selling a portion of your project, then you would be very interested in talking with us because of our volume of buyers. Of course, you know that you are not going to get top dollar for your sales because our investors are not going to buy unless it is a good deal; this is how it becomes a win-win for both the developer (supplier) and the investor (consumer). One other factor comes into play: In many locations, including my local area, many types of real estate investments do not make sense because fundamentals like price, rents, and consumer demand are out of whack. For a national investor, it is absolutely irrelevant because there are always markets doing well. When a specific market, like maybe Florida or California gets out of line, it is simple to just look for investments elsewhere. Of course, we must analyzy both sides of the national investing equation, as well. Pros: 1. Buying Power By being an individual investor within a large group, then you have the buying power of Walmart behind you even though you may only plan on buying 1 property. 2. Time The national groups do all the work for you at no cost. They are paid fees by the developers and because of volume, it allows them to perform considerable efforts to find quality properties. You simply evaluate all the information that they have gathered. 3. Considerable Analysis Quality national groups will go to great lengths to understand and convey the local market information to you. They understand that you may not visit the area so they want you to be as informed as possible. 4. Little Competition Even though there is a HUGE number of investors in these groups, most everybody finds that there is plenty of opportunity to go around. Reason being is that most people want to only buy 1 property and quite frankly, most people do not act quickly enough. 5. Diversification You can buy properties in different areas of the country so if there is a down turn in one area, it may not impact your other properties. Cons 1. Personal Knowledge Of Market You will not originally understand the market; however, the analysis delivered to your email will bring you up to speed quickly. 2. Access To Property Because time scales are typically short, if you want to visit a property, you need flexibility to juggle schedules (airline tickets are cheap). 3. Rental Issues You typically don't want to manage a property from long distance, because of this, national groups will identify appropriate property managers in the area. 4. Typically Requires Good Credit The national groups can obtain good financing options for you, but most are going to want Beacon scores of 650 or higher. 5. Trust Requires a lot of confidence in the national group. Do Is Your Tracking Url Costing You Sales? teady supply of quality opportunities and a steady supply of buyers for your properties. As an investor that has participated in the purchase of millions of dollars of properties, locally as well as on a nationally, let me be the first to tell you that BOTH local and national investing work great, IF DONE PROPERLY; however, the impact that each has on your time involvement is wildly different.Did you know that your tracking url could be costing you sales?It's true! Repeatedly experienced marketers have learned that using a tracking link lowers the click through rate of any ad. If you think about it this does make sense. How often do you click through on a link that reads like a line of gibberish?First and foremost, the internet is about trust. If you do not offer a link that at least appears "trustworthy" then many people aren't going to click. And ask yourself the hard question? Does a link filled with an odd sequence of letters and numbers appear trustworthy to you?Another drawback to using a tracking url is that ezine ads often have a very long life -- often much longer than that of any tracking url or program. You don't want to lose out on the potential of a long-term link or future visitors because of your tracking url.If you are able to use your main web site address or a subpage then it just appears so much more trustworthy. Plus you are more likely to catch people in the future who lost your original ad but NOW want to visit your site. They will nev In this article, I will try to explain the pro's and con's of investing locally vs nationally. Even though I lead a group of national investors numbering of 20,000, I still invest in my backyard and find it profitable. In my opinion, an investor should not decide BETWEEN investing locally/nationally but rather understand the merits of both and use which ever suits them best at a particular time. Local Investing: The mantra in real estate investing has always been "invest in what you know your own backyard". For the knowledgeable investor, this is good advice because then you KNOW when a good deal is actually in front of you. However, when we discuss the national investing approach, you will see that it is not the only way to know the market. For example, suppose you get offered to purchase a home at a fire sale price of $130/Sq. Ft. According to the broker, this is a slam dunk. If you happen to KNOW that properties are going for $170/Sq. Ft in the area and the fix up costs are reasonable, then in a matter of minutes, you can make a decision to purchase the property. That local knowledge is critical to understanding when you have a good, low risk opportunity. In addition to just local knowledge, there are a number of other issues that we must consider. Specifically, some of the pro's & con's of local investing that we see are: Pros: 1. Knowledge of market If the investor does their homework. 2. Easy access to property Simply drive to the property to inspect. 3. Can control any fixups, rentals, etc. Much easier to deal with locally. 4. Can structure deals with little money or credit Yes, the no/low money down deals do work but just take a lot of work to create. Cons 1. Heavy competition Almost all other investors are looking locally so you get the needle in a haystack problem; 2. Time Because you have to find the deals, it is hard to invest with limited time. Successful local investors set up advertising systems to bring properties to them. 3. No Clout Let's face it, as an individual investor, it is difficult to get great deals, discounts, etc. unless you have a LONG track record of performing in that market. 4. No Outside Analysis Other than possibly a local agent helping you, there is little market/growth analysis that is available to you unless you perform it yourself. Again, this can be quite time consuming. Most local investors take one of two paths after gaining some experience: either they abandon it because it takes too much time, or they find it lucrative enough to turn it into a full time business. For the individual that has money and credit to invest but not much time, then most find the local approach to be frustrating. National Investing: The best way to understand national investing is to look at Walmart's business model. What they do is find suppliers that can produce quality product at the most competitive price. Because they have such a large consumer base, it is lucrative for the supplier to provide quality product at much reduced margins relative to low volume stores. Also, by not being restricted geographically, they can find those suppliers where the economics makes sense for everybody. In the national real estate arena, it really works the same way. Consider our group that has over 20,000+ investors registered to our database. If you are a real estate developer interested in rapidly selling a portion of your project, then you would be very interested in talking with us because of our volume of buyers. Of course, you know that you are not going to get top dollar for your sales because our investors are not going to buy unless it is a good deal; this is how it becomes a win-win for both the developer (supplier) and the investor (consumer). One other factor comes into play: In many locations, including my local area, many types of real estate investments do not make sense because fundamentals like price, rents, and consumer demand are out of whack. For a national investor, it is absolutely irrelevant because there are always markets doing well. When a specific market, like maybe Florida or California gets out of line, it is simple to just look for investments elsewhere. Of course, we must analyzy both sides of the national investing equation, as well. Pros: 1. Buying Power By being an individual investor within a large group, then you have the buying power of Walmart behind you even though you may only plan on buying 1 property. 2. Time The national groups do all the work for you at no cost. They are paid fees by the developers and because of volume, it allows them to perform considerable efforts to find quality properties. You simply evaluate all the information that they have gathered. 3. Considerable Analysis Quality national groups will go to great lengths to understand and convey the local market information to you. They understand that you may not visit the area so they want you to be as informed as possible. 4. Little Competition Even though there is a HUGE number of investors in these groups, most everybody finds that there is plenty of opportunity to go around. Reason being is that most people want to only buy 1 property and quite frankly, most people do not act quickly enough. 5. Diversification You can buy properties in different areas of the country so if there is a down turn in one area, it may not impact your other properties. Cons 1. Personal Knowledge Of Market You will not originally understand the market; however, the analysis delivered to your email will bring you up to speed quickly. 2. Access To Property Because time scales are typically short, if you want to visit a property, you need flexibility to juggle schedules (airline tickets are cheap). 3. Rental Issues You typically don't want to manage a property from long distance, because of this, national groups will identify appropriate property managers in the area. 4. Typically Requires Good Credit The national groups can obtain good financing options for you, but most are going to want Beacon scores of 650 or higher. 5. Trust Requires a lot of confidence in the national group. Do Putting Your Small Business on the Web hat we must consider. Specifically, some of the pro's & con's of local investing that we see are:If theres any single question I get asked more than any other, its this one: Hey, Jerry, you do computers and web stuff, so whats the best way to get my business on the internet? Usually this question comes from a small business owner, which often means they have a limited budget and no clue where to start. The web is now saturated with companies offering to host your new website, but do you choose one of those or go with a local web design company?In todays market, there are two basic approaches to putting a site online. Approach One is to go the traditional route of contracting a web designer and then a hosting provider, such as Interland (http://www.interland.com), to build your site for you. The second approach is to find a content-managed website provider, such as Verdigre (http://www.verdigre.com), which will allow you to create and build your site yourself. Both approaches have their pros and cons and well go into detail below.Approach 1To help clarify the decision making process, I will first discuss the traditional method for establishing a Pros: 1. Knowledge of market If the investor does their homework. 2. Easy access to property Simply drive to the property to inspect. 3. Can control any fixups, rentals, etc. Much easier to deal with locally. 4. Can structure deals with little money or credit Yes, the no/low money down deals do work but just take a lot of work to create. Cons 1. Heavy competition Almost all other investors are looking locally so you get the needle in a haystack problem; 2. Time Because you have to find the deals, it is hard to invest with limited time. Successful local investors set up advertising systems to bring properties to them. 3. No Clout Let's face it, as an individual investor, it is difficult to get great deals, discounts, etc. unless you have a LONG track record of performing in that market. 4. No Outside Analysis Other than possibly a local agent helping you, there is little market/growth analysis that is available to you unless you perform it yourself. Again, this can be quite time consuming. Most local investors take one of two paths after gaining some experience: either they abandon it because it takes too much time, or they find it lucrative enough to turn it into a full time business. For the individual that has money and credit to invest but not much time, then most find the local approach to be frustrating. National Investing: The best way to understand national investing is to look at Walmart's business model. What they do is find suppliers that can produce quality product at the most competitive price. Because they have such a large consumer base, it is lucrative for the supplier to provide quality product at much reduced margins relative to low volume stores. Also, by not being restricted geographically, they can find those suppliers where the economics makes sense for everybody. In the national real estate arena, it really works the same way. Consider our group that has over 20,000+ investors registered to our database. If you are a real estate developer interested in rapidly selling a portion of your project, then you would be very interested in talking with us because of our volume of buyers. Of course, you know that you are not going to get top dollar for your sales because our investors are not going to buy unless it is a good deal; this is how it becomes a win-win for both the developer (supplier) and the investor (consumer). One other factor comes into play: In many locations, including my local area, many types of real estate investments do not make sense because fundamentals like price, rents, and consumer demand are out of whack. For a national investor, it is absolutely irrelevant because there are always markets doing well. When a specific market, like maybe Florida or California gets out of line, it is simple to just look for investments elsewhere. Of course, we must analyzy both sides of the national investing equation, as well. Pros: 1. Buying Power By being an individual investor within a large group, then you have the buying power of Walmart behind you even though you may only plan on buying 1 property. 2. Time The national groups do all the work for you at no cost. They are paid fees by the developers and because of volume, it allows them to perform considerable efforts to find quality properties. You simply evaluate all the information that they have gathered. 3. Considerable Analysis Quality national groups will go to great lengths to understand and convey the local market information to you. They understand that you may not visit the area so they want you to be as informed as possible. 4. Little Competition Even though there is a HUGE number of investors in these groups, most everybody finds that there is plenty of opportunity to go around. Reason being is that most people want to only buy 1 property and quite frankly, most people do not act quickly enough. 5. Diversification You can buy properties in different areas of the country so if there is a down turn in one area, it may not impact your other properties. Cons 1. Personal Knowledge Of Market You will not originally understand the market; however, the analysis delivered to your email will bring you up to speed quickly. 2. Access To Property Because time scales are typically short, if you want to visit a property, you need flexibility to juggle schedules (airline tickets are cheap). 3. Rental Issues You typically don't want to manage a property from long distance, because of this, national groups will identify appropriate property managers in the area. 4. Typically Requires Good Credit The national groups can obtain good financing options for you, but most are going to want Beacon scores of 650 or higher. 5. Trust Requires a lot of confidence in the national group. Do Great Ads Equal More Sales product at the most competitive price. Because they have such a large consumer base, it is lucrative for the supplier to provide quality product at much reduced margins relative to low volume stores. Also, by not being restricted geographically, they can find those suppliers where the economics makes sense for everybody. In the national real estate arena, it really works the same way. Consider our group that has over 20,000+ investors registered to our database. If you are a real estate developer interested in rapidly selling a portion of your project, then you would be very interested in talking with us because of our volume of buyers. Of course, you know that you are not going to get top dollar for your sales because our investors are not going to buy unless it is a good deal; this is how it becomes a win-win for both the developer (supplier) and the investor (consumer). One other factor comes into play: In many locations, including my local area, many types of real estate investments do not make sense because fundamentals like price, rents, and consumer demand are out of whack. For a national investor, it is absolutely irrelevant because there are always markets doing well. When a specific market, like maybe Florida or California gets out of line, it is simple to just look for investments elsewhere.If you are in the marketing online business, one thing you cannot skimp on is the writing of your advertisements. Writing great ads is probably the most important thing if you want to generate more sales. The ad is the first thing that most people see when searching for a product like the one you are promoting. If you want that person to click on your ad, not one of your competitors, you need to make sure that your ad is the best.The headline is of course the most important part of your ad because it is the first thing that people will see. Putting together a great headline should be your first priority. You need to make your headline targeted to whomever you are trying to sell the product to. It needs to catch the potential customers attention right away. The next line of your ad should list the benefit the product will give to the potential customer. Try to explain how this product will make their life easier or better. Defining for a person what their problem is and how your product will solve it is very important in your ads. People want to know that if they click on your ad they will Of course, we must analyzy both sides of the national investing equation, as well. Pros: 1. Buying Power By being an individual investor within a large group, then you have the buying power of Walmart behind you even though you may only plan on buying 1 property. 2. Time The national groups do all the work for you at no cost. They are paid fees by the developers and because of volume, it allows them to perform considerable efforts to find quality properties. You simply evaluate all the information that they have gathered. 3. Considerable Analysis Quality national groups will go to great lengths to understand and convey the local market information to you. They understand that you may not visit the area so they want you to be as informed as possible. 4. Little Competition Even though there is a HUGE number of investors in these groups, most everybody finds that there is plenty of opportunity to go around. Reason being is that most people want to only buy 1 property and quite frankly, most people do not act quickly enough. 5. Diversification You can buy properties in different areas of the country so if there is a down turn in one area, it may not impact your other properties. Cons 1. Personal Knowledge Of Market You will not originally understand the market; however, the analysis delivered to your email will bring you up to speed quickly. 2. Access To Property Because time scales are typically short, if you want to visit a property, you need flexibility to juggle schedules (airline tickets are cheap). 3. Rental Issues You typically don't want to manage a property from long distance, because of this, national groups will identify appropriate property managers in the area. 4. Typically Requires Good Credit The national groups can obtain good financing options for you, but most are going to want Beacon scores of 650 or higher. 5. Trust Requires a lot of confidence in the national group. Do Teaming Up Marketing and Sales t no cost. They are paid fees by the developers and because of volume, it allows them to perform considerable efforts to find quality properties. You simply evaluate all the information that they have gathered.The Pitchers: SalesLet's say you have a new baseball team in town and it's almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there's a major stumbling block as they prepare to approach potential buyers. No one knows about the package deals or even the date of the first game.No one tipped the local sports writer or the local TV news of the upcoming grand opening game. What happened to the marketing department? There's no marketing research, no publicity, and no idea where to begin targeting sales. Sales will flop and will make the sales department look bad, but it's marketing's fault since they didn't do their job.The Batters: MarketingLet's switch and see things from the marketing team's view. They do a grand job of posting banners of the first game in town. Marketing has pulled together piles of reports with data on the audience, their baseball attending habits, and game spending habits. Many people arrive for the game opener, buy a ticket for the game, and it's successful. 3. Considerable Analysis Quality national groups will go to great lengths to understand and convey the local market information to you. They understand that you may not visit the area so they want you to be as informed as possible. 4. Little Competition Even though there is a HUGE number of investors in these groups, most everybody finds that there is plenty of opportunity to go around. Reason being is that most people want to only buy 1 property and quite frankly, most people do not act quickly enough. 5. Diversification You can buy properties in different areas of the country so if there is a down turn in one area, it may not impact your other properties. Cons 1. Personal Knowledge Of Market You will not originally understand the market; however, the analysis delivered to your email will bring you up to speed quickly. 2. Access To Property Because time scales are typically short, if you want to visit a property, you need flexibility to juggle schedules (airline tickets are cheap). 3. Rental Issues You typically don't want to manage a property from long distance, because of this, national groups will identify appropriate property managers in the area. 4. Typically Requires Good Credit The national groups can obtain good financing options for you, but most are going to want Beacon scores of 650 or higher. 5. Trust Requires a lot of confidence in the national group. Do your due diligence on the group. In my experience there is no right or wrong answer to the question: is local investing better than national or vice versa? In fact, I still invest both ways to this day. Hopefully the discussion above has given you some insight into what might become effective for you as you continue to build your real estate portfolio. Copyright (c) 2006 GetPreConstructionDeals.com
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