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Casual Articles - Rescuing Your Underperforming Annuity Account
Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out?**There are 2 main problems with email marketing today.**---------------------------------------------------------------------------The first problem is that your email messages are hardly even opened. Even if your headline is compelling,
. Many of these cautious investors purchased fixed annuities rather thaYou've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out?**There are 2 main problems with email marketing today.**---------------------------------------------------------------------------The first problem is that your email messages are hardly even opened. Even if your headline is compelling,
Print On Demand Questions
Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble. Answering these questions before you sign with a POD publisher will save you money and angst.1. Is the publisher reliable? Read Internet reviews, articles, blog postings, and books about POD. If you know someone who has used POD interview him or her.2. Do the printed books look good? Request a sample book from t
It was only a few years ago that interest rates plunged to historic lows. Conservative investors who needed guaranteed income and preservation of principal were in a bind. In many cases, returns at the bank were below two percent and fixed annuity accounts yielded only marginally better. Many of these cautious investors purchased fixed annuities rather thanPrint on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble. Answering these questions before you sign with a POD publisher will save you money and angst.1. Is the publisher reliable? Read Internet reviews, articles, blog postings, and books about POD. If you know someone who has used POD interview him or her.2. Do the printed books look good? Request a sample book from t
10 Tips to Improve Web Site Usability Testing
Web site usability tests are easy to run and they don't have to be perfect for you to learn a lot from them. The important thing is just to do them on a regular basis so that you can observe user behavior on your site.Every time I run one I learn new things about what works and what doesn't on our site. I also learn how I can improve the way I conduct our testing.Here are some things I've learned that you might find useful:1. Set up the Test Computer and Browser BeforehandMa
. Conservative investors who needed guaranteed income and preservation of principal were in a bind. In many cases, returns at the bank were below two percent and fixed annuity accounts yielded only marginally better. Many of these cautious investors purchased fixed annuities rather thaWeb site usability tests are easy to run and they don't have to be perfect for you to learn a lot from them. The important thing is just to do them on a regular basis so that you can observe user behavior on your site.Every time I run one I learn new things about what works and what doesn't on our site. I also learn how I can improve the way I conduct our testing.Here are some things I've learned that you might find useful:1. Set up the Test Computer and Browser BeforehandMa
Believability Can Make Or Break Your Marketing Efforts
Simple believability could be one of the most important elements of every promotion you send out. It doesn't matter if it's your web page, an e-mail, or print materials -- if your prospects don't believe in you, they aren't going to buy. Or in the case of fund raising, they aren't going to give.We all know people who tell such tall tales that we take every word they say with a grain of salt. We might like them, and even enjoy their company, but we'll check the facts before we act on anything the
of principal were in a bind. In many cases, returns at the bank were below two percent and fixed annuity accounts yielded only marginally better. Many of these cautious investors purchased fixed annuities rather thaSimple believability could be one of the most important elements of every promotion you send out. It doesn't matter if it's your web page, an e-mail, or print materials -- if your prospects don't believe in you, they aren't going to buy. Or in the case of fund raising, they aren't going to give.We all know people who tell such tall tales that we take every word they say with a grain of salt. We might like them, and even enjoy their company, but we'll check the facts before we act on anything the
There Is No Huge Correlation Between Education and Income and Here Is Why - Part 1
(Editor's Note: A client e-mailed me yesterday about her student loan debts that netted her 3 college degrees and a job without a commensurate income and future. She has a Bachelor of Arts Degree from New York University, a second Bachelor of Arts Degree from the London Institute and a Master of Arts Degree from the University of London. My unvarnished answers to her questions follow. I changed her name since I could not contact her in time to use her name.)Happy Holidays Ed Bagley,I had
ow two percent and fixed annuity accounts yielded only marginally better. Many of these cautious investors purchased fixed annuities rather tha(Editor's Note: A client e-mailed me yesterday about her student loan debts that netted her 3 college degrees and a job without a commensurate income and future. She has a Bachelor of Arts Degree from New York University, a second Bachelor of Arts Degree from the London Institute and a Master of Arts Degree from the University of London. My unvarnished answers to her questions follow. I changed her name since I could not contact her in time to use her name.)Happy Holidays Ed Bagley,I had
Increase Your Sales and Bookings With One Question
In the world of direct sales your "store" is open only when you're doing a home party demonstration. As a consultant for your direct selling company you need to make the most out of your demonstration time by giving the guests reasons to buy your products. What would happen to your sales if your customers, the people at the home party demonstration, heard testimonials about your products from their neighbors and friends?Think about how this works in your own life. You're chatting with a frien
. Many of these cautious investors purchased fixed annuities rather than bank instruments in order to capture higher returns.In the world of direct sales your "store" is open only when you're doing a home party demonstration. As a consultant for your direct selling company you need to make the most out of your demonstration time by giving the guests reasons to buy your products. What would happen to your sales if your customers, the people at the home party demonstration, heard testimonials about your products from their neighbors and friends?Think about how this works in your own life. You're chatting with a frien
How times have changed. The United States economy improved significantly. Inflation pressure grew, and the Federal Reserve began to ratchet up interest rates while treasury yields increased in kind. While much of this was good
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