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You're Hired... I Think
I'm not a fan of "The Donald" and I had never seen his hit show until last week. Bernadette, my wife, seems hooked on "The Apprentice" and makes a habit of watching every Thursday while I usually go off to our den to read a book. Each week, she encourages me to watch - and each week I decline. I keep telling her she is probably the only person over 35 to be interested in his show. "Oh, I think you'd be surprised," she tells me.Last week I referred to the Runaway Bride in my newsletter and told Bernadette I was amazed at the responses I got from readers. "Why don't you write about The Apprentice," she asks. "You'll be amazed at all the selling insights you can cull from each episode

Ad Tracking for Affiliates
Experienced affiliates know that focusing their campaign properly can make the difference between earning a little and a lot of money. And it’s impossible to focus a campaign properly without detailed information. This kind of information comes from a program called an ad tracker. You can buy and install a program to track ads or use a service to gather the results for you.An ad tracker is software that gives you the ability to catalog all the clicks made on your site that resulted in a link to a merchant site. These can be pay-for-performance affiliate programs, pay-per-click, or even programs that rely on pop-ups or pop-unders. You can even track links to merchants that you have pl

Writing covered calls is an excellent way to use options in a low risk way, to generate additional income on your existing portfolio of shares. If you buy shares at the same time that you write the calls then the transaction is known as a buy-write. If you write calls on shares you already hold then it is called an over-write. The covered aspect comes from the fact that you own the underlying stock or share. If the contract is exercised then you have the underlying goods to fulfil the contract ( like the car in our first example). There is another type of call writing called naked. NEVER, EVER write naked calls - you are exposing yourself to UNLIMITED RISK.

The first technique is called over writing, so let's take a look see how it works. Before we start there is one difference between UK equity options and US equity options. In the UK one option contract relates to 1000 shares, but in the US one option contract relates to 100 shares of stock.

Imagine you have a portfolio of shares that you have held for some time and these are mainly UK 'blue chip' companies. One of your shares is British Airways which you have held for some time, and you have 1500 shares bought at 200p. The market price at the moment is 365p per share. It is June and you decide to look at the current option chain for the next expiry period which is September. The option expires on the 15th September. You look at all the strike prices available and see that there are contracts at 330p, 360p, and 390p. You check the premium of the contract at 390p and see that the premium is currently 16p. You decide to sell ONE contract for which you receive a premium of 1000 x 16p = ?160. (the premium is multiplied by the number of shares for one contract i.e. 1000). Please note - you still have 500 shares left in your portfolio as you do not have enough to write a second contract. You have now sold 1 contract which obligates you to supply 1000 BA shares at 390p on or before the 15th September (Amercian Style Contra

IT Marketing: The Multi-Pronged Marketing Approach
Approach your IT marketing and advertising with a multi-pronged approach. Think about your retirement account or your investment portfolio. Would you really want to put all of your money into one stock? You probably wouldn't have wanted it to be Anderson or Enron! As you'll learn in this article, you don't want to put all of your marketing eggs in one basket.IT Marketing: Don't Be Seduced by a Sales PitchPeople get seduced by a sales pitch from a friendly advertising person, whether it's for direct mail, or the Yellow Pages, or some other type of advertising vehicle. They don't have an idea of what they want to do marketing-wise over the next six to 12 months. They don't reall

r share. If the contract is exercised then you have the underlying goods to fulfil the contract ( like the car in our first example). There is another type of call writing called naked. NEVER, EVER write naked calls - you are exposing yourself to UNLIMITED RISK.

Affiliates Must Pre-Sell - Don't Make the Mistake That Will Most Hurt Your Business
The Internet is bursting with Web sites created by affiliates to steer visitors to merchants’ sites. This is the simple elegance of affiliate marketing–create a Web site, sign up as an affiliate with companies that sell products you like, then sit back and watch the money pour in. At least that’s the theory. But many affiliates make the one mistake that most hurts their business. They fail to pre-sell their customers.Creating a Web site that is one big sales letter is not going to lead to huge sales. Why? Because visitors will resist your sales pitch no matter how enticing your Web site, and they will not likely click through to the merchant's site. Even if they do click through, they w

equity options and US equity options. In the UK one option contract relates to 1000 shares, but in the US one option contract relates to 100 shares of stock.

Be Stingy with Discounts
Speaking of discounts, I'm reminded of what I once heard from a great entrepreneur from my home state of Georgia, Ely Callaway. (Callaway passed away in 2001.)Early in Ely's career, he was an up and coming management star at Burlington Industries, but the No. 1 position in the company did not seem to be in the cards for him. So rather than remain content with his position in the company, he left Burlington Industries and founded a wine company, Callaway Wines, in a growing region in California not known for the greatest grapes. But Ely Callaway knew wine.Within four years of the founding of the winery, when the Queen of England toasted the United States on its bicentennial cele

ket price at the moment is 365p per share. It is June and you decide to look at the current option chain for the next expiry period which is September. The option expires on the 15th September. You look at all the strike prices available and see that there are contracts at 330p, 360p, and 390p. You check the premium of the contract at 390p and see that the premium is currently 16p. You decide to sell ONE contract for which you receive a premium of 1000 x 16p = ?160. (the premium is multiplied by the number of shares for one contract i.e. 1000). Please note - you still have 500 shares left in your portfolio as you do not have enough to write a second contract. You have now sold 1 contract which obligates you to supply 1000 BA shares at 390p on or before the 15th September (Amercian Style Contr

What Makes a Quality Directory?
There are many web directories on the Internet and all of them for the most part do serve their purposes. They provide a listing of links to various places on the Internet.But what makes a quality directory? There are some ways you can tell if the directory you are looking at is a quality directory and if you are making a directory this information will help you create a quality directory to your site. Looking for these simple characteristic will help you.Organization is the key to any web directory. Just throwing a set of links down on a page isn’t enough to classify as a web directory. Categories have to be well thought out. The layout of the directory has to be easy to navigate

ONE contract for which you receive a premium of 1000 x 16p = ?160. (the premium is multiplied by the number of shares for one contract i.e. 1000). Please note - you still have 500 shares left in your portfolio as you do not have enough to write a second contract. You have now sold 1 contract which obligates you to supply 1000 BA shares at 390p on or before the 15th September (Amercian Style Contract) to the owner of the contract if exercised in the period. In return for this you have been paid a premium of ?160 which is yours to keep whatever the outcome of the contract. OK - lets look at the possible outcomes of this contract as follows:

Outcome A - the company becomes a takeover target and shares jump to 520p

In agreeing to the contract at 390p per share, you have lost out on the takeover news and have missed the opportunity of 'making' 1300 (130 x 1000) on your share holding. This is the downside of writing a call option on your shares, that you could miss out on a rise in prices during the contract period. This is undoubtedly true, however there is no guarantee that you would sell your shares at this point, in other words it is only a paper profit had you kept them. The ?1300 lost 'opportunity' profits are offset by the premium you have received to ?1140.

Outcome B - the share price falls to 295p as competition increases in the industry

The price has fallen during the period, and the contract expires. Whilst the price has declined by 65p, this is partly offset by the premium you have received, reducing your 'paper loss' to 49p per share. You still retain your shares and any future dividends.

Outcome C - the market is quiet and the share price closes at 390p

You have made a small 'paper profit' here, and a real profit of ?160.You have kept your shares and any future dividends. The reason you would probably keep your shares is that with dealing costs etc it would not be worthwhile for someone to exercise, although you can never be sure. I h

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If business isn't going too well you must ask yourself if you are guilty of making one the Seven Deadly Business Mistakes! If you haven't started your business yet, consider what follows and make them your new commandments.

The ideal job interview is one where you clearly convey the skills of the job, you get a good idea of the candidate's abilities, and the candidate understands what you're looking for and how they do or don't fit into your organization. It might sound impossible, but it can be done if you give it some thought.

It sounds like a no-brainer. You receive your credit card in the mail, along with a note that tells you, among other things, to sign the back of your credit card immediately. Lately, people have seriously questioned this course of action

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