sibility] is something that is forever in action just as a company’s behaviors are.

What exactly is a “high-purpose company”? I always say that high-purpose companies are some of the most valuable companies in the world. They produce more social, environmental and financial value

Former managing director of Boston-based integrated marketing firm Polese Clancy, Christine Arena now calls the West Coast home. She is author of Cause for Success (New World Library, 2004) and The High-Purpose Company (Collins, 2006). In this interview, she describes the “litmus test” she developed to identify high-purpose companies, and provides advice on what organizations can do to meet their corporate responsibility goals.

The term “corporate social responsibility” is used quite liberally these days. How do you define it? There are a lot of people in the business world that regard it as a form of marketing or philanthropy. When they speak about it, they think about it in terms of a company effort to do good, to give back to society or to appear as a Good Samaritan.

I disagree with that totally. In my view, and according to my research, corporate responsibility is really about being responsive and taking responsibility for companies’ past, present and future behavior. I don’t view corporate responsibility as an outcome or as an end goal, but rather as an ongoing process. Companies don’t press “pause,” they don’t press “stop” – [corporate responsibility] is something that is forever in action just as a company’s behaviors are.

What exactly is a “high-purpose company”? I always say that high-purpose companies are some of the most valuable companies in the world. They produce more social, environmental and financial value –

st” she developed to identify high-purpose companies, and provides advice on what organizations can do to meet their corporate responsibility goals.

The term “corporate social responsibility” is used quite liberally these days. How do you define it? There are a lot of people in the business world that regard it as a form of marketing or philanthropy. When they speak about it, they think about it in terms of a company effort to do good, to give back to society or to appear as a Good Samaritan.

I disagree with that totally. In my view, and according to my research, corporate responsibility is really about being responsive and taking responsibility for companies’ past, present and future behavior. I don’t view corporate responsibility as an outcome or as an end goal, but rather as an ongoing process. Companies don’t press “pause,” they don’t press “stop” – [corporate responsibility] is something that is forever in action just as a company’s behaviors are.

What exactly is a “high-purpose company”? I always say that high-purpose companies are some of the most valuable companies in the world. They produce more social, environmental and financial value

n the business world that regard it as a form of marketing or philanthropy. When they speak about it, they think about it in terms of a company effort to do good, to give back to society or to appear as a Good Samaritan.

I disagree with that totally. In my view, and according to my research, corporate responsibility is really about being responsive and taking responsibility for companies’ past, present and future behavior. I don’t view corporate responsibility as an outcome or as an end goal, but rather as an ongoing process. Companies don’t press “pause,” they don’t press “stop” – [corporate responsibility] is something that is forever in action just as a company’s behaviors are.

What exactly is a “high-purpose company”? I always say that high-purpose companies are some of the most valuable companies in the world. They produce more social, environmental and financial value

te responsibility is really about being responsive and taking responsibility for companies’ past, present and future behavior. I don’t view corporate responsibility as an outcome or as an end goal, but rather as an ongoing process. Companies don’t press “pause,” they don’t press “stop” – [corporate responsibility] is something that is forever in action just as a company’s behaviors are.

What exactly is a “high-purpose company”? I always say that high-purpose companies are some of the most valuable companies in the world. They produce more social, environmental and financial value

sibility] is something that is forever in action just as a company’s behaviors are.

What exactly is a “high-purpose company”? I always say that high-purpose companies are some of the most valuable companies in the world. They produce more social, environmental and financial value – triple bottom line returns – than any other breed of business. That’s because they stand for something greater than the products they sell or the wealth they generate for shareholders. Interestingly, that something, whatever it is, is usually vital to humankind, and it affects most everything these companies do. It’s reflected in the products they sell and, obviously, leads to the wealth they generate for shareholders.

These companies venture to answer fundamental questions like, “What in the world are we here to do as a business?” and “What makes us invaluable to people and worthy of succeeding?” In harnessing their greatest strengths to pursue the answers [to these questions], these companies have become far more successful, and they make a big, big difference.

What is your litmus test for high-purpose companies that you developed with the help of some MBA students at McGill University? And can you give me an example of a company that passed the test? The litmus is a very simple question that can be applied to any business no matter what size and regardless of industry: Is purpose invaluable to the company? In high-purpose companies, purpose and performance are fundamenta