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Casual Articles - Modern Nurse, Online Nursing Magazine, Features Media's Portrayl of Nurses
Compliance Jobs - Could You Work In Insurance Compliance? onstraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.In the insurance industry, one of the most important jobs is in compliance. Insurance agents have to ensure that their customers have the right insurance for their needs, as well as making sure that the terms of the insurance companies are met.When a company or business looks for insurance, there may be a set requirement for insurance on their lease or loan for the business. In these cases, lack of the proper insurance can result in them losing everything.On the other hand, insurance companies require a specific type of insurance for different types of businesses. For instance, if an insured company is high risk for theft, then they require much more theft coverage insurance as well as a higher premium to cover the potential losses.Compliance jobs in the UK are common. The people in these kinds of roles spend most of their time ensuring that the regulations of the insured party are met, that the terms of the insurance requirements on their lease or loan are met and to ensure that the insurance company’s terms are met. Compliance jobs also entail finding the right policy and insurance company for the company wishing to be insured. At times, it can be difficult to find the proper insurance for a customer.Compliance issues plague many an insurance company or brokerage—there are times that the agent or broker simply can not provide the right levels of insurance and keep it cost effective for the customer. It can be a telling tale of the industry that is chosen—if insurance is difficult to acquire, it usually means the risk is extremely high.High risk equals high premiums in the insurance industry. There are businesses with premiums that are so astronomically high that it’s alm Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…) So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud! Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses im How To Get the Edge Over Your Competition By definition, an epiphany is the sudden revelation of an ordinary object or scene in an illuminating way. Well, it appears that at least one medium, television, has indeed had an epiphany. Now, when you turn on your TV, an ordinary nurse is revealed, in ordinary nurse-type settings, yet she is strong, smart, and dynamic. Aha! And there is an added surprise: It just so happens that her name is Epiphany!Just like in business you need to establish your Unique Selling Point (USP), as this will give you an advantage over your competitors. Determining your USP is about identifying your benefits, values that you have to offer the client. There is a lot to be said about not having to re-invent the wheel, that maybe true and why should you, however what i am saying is that in your job, career search when attending an interview you have to know in your mind and be clear as crystal what it is that makes you unique.Remember, in an interview situation, you are the product offering to solve the customer's issue or problem, so your solutuion needs to have easily identifiable benefits, something of value that can assist the company you intend to work with. So next when you are in an interview, don't just mention platitudes for example, i have a drive and ambition and so on, instead state examples, use stories, use 3rd party referrals or speak in third persons, as people are more likely to believe what someone else said about you than what you say of yourself, strange but true.Some examples from the business world: "4 Books for a $dollar" – Copywriter Maxwell Sackheim created Book of Month club, now the largest in the world. Other book clubs and publishers have modelled their marketing on this concept"Buy 1 get 1 free" – Very successful USP coined by Mary Carter Paint company in the 50s and 60s."Pizza delivered in 30 mins or it’s free" – Unique USP invented by Founder Tom Monaghan, changed the pizza business. Responsible for huge success of Domino’s Pizza business worldwide."Sunglasses which protect your eyes" – Affordable sunglasses at $50 per glass, sold millions."Audio Tapes It’s no secret: Nurses have been slamming the media for decades for their inappropriate portrayals of nurses as everything from servants to temptresses to bubble-headed accessories in medical settings. “When will someone portray nurses as they really are – hard-working, dedicated patient advocates and not the readily available playthings of licentious doctors?” outraged nurses have historically lamented. Well, take heart, outraged nurses, and allow us to introduce you to Epiphany. When nurse Epiphany Johnson joined ABC’s daytime drama, General Hospital, we saw more than an ordinary nurse. We saw an extraordinary nurse whose entertaining portrayal of the role keeps the integrity of nursing intact. If you are a fan of General Hospital, you know who Epiphany is and why fans love her. For those of you who haven’t had a chance to catch Epiphany’s performance, quick, find a friend with TiVo! Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is watched by many people who work in healthcare. Eddy’s character, Epiphany, is a no-nonsense, confident, knowledgeable, experienced, and slightly dominant nurse who keeps the rest of the GH characters in line. Fans love her for it. Apparently, nurses love her, too. We caught Sonya Eddy on her way to the gym and asked how she feels about the enthusiastic feedback she’s getting from nurses. “I had no idea, none. It’s a privilege to have positive support from the nursing community.” Eddy offered an explanation for her convincing portrayal of a nurse: Not only do several of her family members work in healthcare, but Eddy herself is a licensed vocational nurse (LVN). She explained that her training as a nurse helps her keep it real on TV, “because I really can take your temperature and blood pressure.” Maybe this ability is subtly picked up on air, she suggests; she has worked in the field, so her actions come across as more genuine. And the best part? She is humble in the face of praise, giggling, “I’ll be floating on the nine cloud today!” Epiphany’s role is clearly one of the more accurate portrayals of nurses in a hospital setting in the media today. Epiphany interacts with physicians and others as an equal member of the care team and takes risks on behalf of her patients. She voices her opinion, and it is valued, listened to, and respected. As Eddy sees it, Epiphany’s foremost interest is the professionalism of her job – and nothing gets in the way of taking care of the patients. Sometimes, the really fun times, she gets right up there in another character’s face, whether a physician or the chief of staff or another nurse, to make sure that things happen the way they should. This is not some subservient nurse just “following doctor’s orders.” This is Epiphany. Serendipity or strategic planning? So, was this turnaround in the media’s classic portrayal of nursing intentional? Did GH actively plan to write in a nurse every bit as integral and respected as the doctors on the show? GH’s Emmy award-winning head writer, Robert Guza, Jr., lightheartedly explains, “I actually think that Epiphany thinks she’s at a bigger, higher level than the doctors.” Guza details what he had in mind for her. “The thing we wanted to do with Epiphany was to make her somebody extremely confident, somebody very good at what she does. No nonsense – she just has no tolerance for that, you know? So, in particular, (she encounters) a new doctor on our show who is arrogant and a womanizer, and she just sees right through him. She has no time and no interest and is constantly putting him in his place, which is really kind of wonderful.” Guza gushes over the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!” So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows. Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals. Sidestepping those stereotypes Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.” Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’” Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak. Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers. So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed. So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.” Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting. Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…) So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud! Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses imp Professionalism l setting in the media today. Epiphany interacts with physicians and others as an equal member of the care team and takes risks on behalf of her patients. She voices her opinion, and it is valued, listened to, and respected. As Eddy sees it, Epiphany’s foremost interest is the professionalism of her job – and nothing gets in the way of taking care of the patients. Sometimes, the really fun times, she gets right up there in another character’s face, whether a physician or the chief of staff or another nurse, to make sure that things happen the way they should. This is not some subservient nurse just “following doctor’s orders.” This is Epiphany.
Serendipity or strategic planning?Always be professional, do not fall into the old friends trap, you will lose more than you will ever be able to gain back. I have had a few occasions where I was doing business as a consultant and I was asked if I could attend a social event to celebrate the success of the project. I was pleased that the company had asked me and I graciously accepted. The event was on a Saturday afternoon so I dressed appropriately for a BBQ.When I got to the event, everyone else was dressed the same way except the host who was basically in his workout clothes. He was treating everyone like old friends, which is not a bad thing. The problem turned out to be the language he chose to use at the event. If I had joined in as the others, I would have lost a great deal of respect. I decided that I would stay to be sociable but would take the first opportunity to leave. As much as I wanted to be part of the group, I did not feel I would gain anything by lowering my professionalism. I am sure most of you have been in similar situations. It is very difficult not to join in but if it is a customer, you should not let yourself be part of it. I also had another occasion to visit an alliance partner at his office during the off-peak working time. He was very casual in dress and spent most of his time talking about other things than business. I was very polite and left wondering if I had the right alliance in place. The important lesson is to make sure you stay professional at all times. Being professional will do more for you than if you do not. Being friends with customers is also important as it is part of the business relationship you have. Let them get to know you for what you can do in business So, was this turnaround in the media’s classic portrayal of nursing intentional? Did GH actively plan to write in a nurse every bit as integral and respected as the doctors on the show? GH’s Emmy award-winning head writer, Robert Guza, Jr., lightheartedly explains, “I actually think that Epiphany thinks she’s at a bigger, higher level than the doctors.” Guza details what he had in mind for her. “The thing we wanted to do with Epiphany was to make her somebody extremely confident, somebody very good at what she does. No nonsense – she just has no tolerance for that, you know? So, in particular, (she encounters) a new doctor on our show who is arrogant and a womanizer, and she just sees right through him. She has no time and no interest and is constantly putting him in his place, which is really kind of wonderful.” Guza gushes over the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!” So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows. Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals. Sidestepping those stereotypes Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.” Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’” Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak. Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers. So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed. So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.” Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting. Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…) So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud! Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses im The ROLE of Non-European Manufacturers ften mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something
she knows.This article is intended to provide you with a general understanding of your responsibility as a manufacturer. However, we recommend that you contact Obelis (O.E.A.R.C.) to walk you through these specific and detailed steps.The following Products require Non-European Manufacturers to appoint a European Authorized Representative:You only need Authorized Representative service You need both Notified Body and Authorized Representative services MDD Product CLASS I : non sterile devices CLASS I : sterile & measuring function device CLASS IIaCLASS IIbCLASS IIIIVD Product Self Declaration ProductsSELF TESTING, ANNEX II or PERFORMANCE EVALUATION ProductsTHE FOLLOWING ARE STEPS YOU MUST TAKE TO PREPARE YOUR PRODUCT FOR SALE WITHIN EUROPE:Appoint Obelis (O.E.A.R.C.) as your European Authorized Representative within the EU Territory. In order to apply for CE marking, you must appoint a "European Authorized Representative", which means a person established within the European Community or in a State which is Party to an Association Agreement who, explicitly designated by the manufacturer, act for the manufacturer and may be addressed by the authorities and bodies in the Community instead of the manufacturer. Obelis (O.E.A.R.C.) provides superior quality European Authorized Representative Services, click here for details.Assess your product according to the essential requirements in the Directives.(directive library).Identify the appropriate conformity assessment module according to your product classification. (MDD modules or IVD route).Prepare a product Technical File, including a product user manual, as outlined in the Directive Annex Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals. Sidestepping those stereotypes Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.” Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’” Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak. Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers. So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed. So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.” Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting. Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…) So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud! Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses im 4 Tips For Writing Sales Copy That Will Be Read valuable in this role – an internal control, so to speak.Most people get very frustrated when they try to write sales copy for their offer because they make it out to be much more difficult than it really is.You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.Tip #1 – Remember The Top Priority Is The PROSPECTKeep in mind that everything you write about has to have your prospect’s interest as the top priority.Everything that you say or talk about has to be focused on the prospect’s needs, wants, aspirations and frustrations.Whatever you write about your offer has to benefit your prospect’s life making it better, easier and more comfortable.Tip #2 – List BenefitsIt is also extremely important to make the benefits very apparent to your prospect.Forget about listing features of your offer but rather change or phrase the features into benefits that your prospect will be getting.“Fast” is a feature but the benefit to your prospect would be that it will save his precious time for spending with his family or for leisure.“Waterproof” is a feature and the benefit to your prospect would be that he or she can wear it while swimming and do not have to worry about it when it rains.You should never leave it to your prospect to figure out the benefits they get from the features in your sales copy.It is your duty to tell them precisely what the benefit they get from each feature if you want them to even consider your offer.Tip #3 – Write The Way You TalkWhat better way to communicate with your prospect than to be able to talk to him or her as if you were right in front of the Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers. So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed. So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.” Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting. Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…) So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud! Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses im CASH - Choosing Exhibition Gifts onstraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.Most companies can benefit from going to exhibitions every once in awhile, but if you aren’t a creative person, it can be difficult to make an interesting booth where people will want to stop. Of course, your exhibition gifts make a huge difference as to how many people will be drawn to your booth, so choosing these items, like the exhibition gifts found online, make a big difference in your success. When choosing exhibition gifts, also remember that your goal is “CASH,” and you’ll be sure to pick the best items possible. Cost: Of course, the C in CASH stands for cost, a primary item of concern for all businesses. You want an item that is expensive enough to draw people to your site without being so expensive that you’ll lose money by going to the exhibition. A good rule is to use the “5 times” idea. For every dollar you spend going to an exhibition, you should make it that dollar back five times over in sales. Figure out your transportation and table costs, as well as other expenses (like hotel rooms, registration fees, etc), and then determine how much you’re willing to spend on exhibition gifts. Stick to your budget. It doesn’t matter if you talk to more people if you don’t expect most of them to return to your company to do business later. Really expensive items will simply draw in people who want free goodies.Amount: One of the business faux pas at an exhibition is running out of exhibition gifts. When planning your budget and choosing what items to buy, make sure that you will have enough for everyone show walks past your booth. If possible, ask event organizers how many people showed up to the exhibition in previous years and how many people they expect to show up this Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…) So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud! Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses impacted Robert Guza, Jr.’s life through his own experiences, plus years of consulting and research. But the most exciting news is that nurses will continue to influence what we see on GH. “What I love is that I can call them (the nurse consultants) and not say, ‘What could happen if we did this?’ but rather, ‘What I would like is a situation where…’ and then list three or four dramatic things. What they’ll do is come back and say, ‘Okay, here’s what you do with this particular issue; you’ll do this particular surgery.’ They almost help me craft the story, you know what I mean? It’s wonderful!” Nurses helping to craft their story in the media? Finally, it’s as it should be. Indeed, it is an epiphany.
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